CVR: 40546146
DKK 1,285,391
Gross profit
Net result: DKK -228,450
Benedikte Thule Lyse Smidstrup, Malene Sif Jakobsen
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CVR · view ownership and management
Director registered: Malene Sif Jakobsen
CVR · 01/03/2024
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PIX ApS is a Danish company of the type Anpartsselskab based in Hornbæk, founded in 2019. The company is registered under the industry Servering af mad i restauranter og caféer. The management consists of Benedikte Thule Lyse Smidstrup and Malene Sif Jakobsen. The company is owned by Benedikte Thule Lyse Smidstrup, Malene Sif Jakobsen and HLS HOLDING ApS. In 2025, the company reported a gross profit of DKK 1,285,391 and a net result of DKK -228,450 compared with DKK 105,717 the year before. Equity in the 2025 report amounted to DKK -601,528.
Source: annual report 2025, Danish Business Authority
The financial health of PIX ApS shows a concerning trend, with fluctuating gross profits and persistent losses over the past few years. In 2025, the company reported a gross profit of 1,285,391 DKK but faced a loss of 228,450 DKK, while equity remained negative at -601,528 DKK. The gross profit peaked at 1,835,809 DKK in 2024, but overall profitability has been inconsistent, with significant losses in 2023 and 2022. Key concerns include the negative equity position and the lack of revenue transparency, which raises questions about the company's sustainability in the competitive restaurant and café sector.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive restaurationsvirksomhed samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.3 mio. | -228 t. | 692 t. | -602 t. | 4 | |
| 202401/01/2024 – 31/12/2024 | 1.8 mio. | 106 t. | 1.1 mio. | -373 t. | 12 | |
| 202301/01/2023 – 31/12/2023 | 760 t. | -469 t. | 628 t. | -479 t. | 8 | |
| 202201/01/2022 – 31/12/2022 | -33 t. | -35 t. | 12 t. | -10 t. | 1 | |
| 202101/01/2021 – 31/12/2021 | 0 | -2 t. | 53 t. | 25 t. | 0 | |
| 202001/01/2020 – 31/12/2020 | -7 t. | -9 t. | 54 t. | 28 t. | 0 |
Compared to 4.133 companies in Servering af mad i restauranter og caféer
Comparison is based on industry median values
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Set up monitoringPIX ApS was founded on 27 May 2019.
PIX ApS is registered under the industry Servering af mad i restauranter og caféer (industry code 561110).
PIX ApS is owned by Benedikte Thule Lyse Smidstrup, Malene Sif Jakobsen and HLS HOLDING ApS.
In 2025, PIX ApS reported a gross profit of DKK 1,285,391.
The management of PIX ApS consists of Benedikte Thule Lyse Smidstrup and Malene Sif Jakobsen.
PIX ApS is located at c/o Benedikte Thule Lyse Smidstrup, Øresundsvej 4A, 3100 Hornbæk.
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PIX ApS has published its annual report for 2025. Gross profit came to DKK 1,285,391, and the net result was DKK -228,450.
PIX ApS has published its annual report for 2024. Gross profit came to DKK 1,835,809, and the net result was DKK 105,717.
PIX ApS has published its annual report for 2023. Gross profit came to DKK 759,561, and the net result was DKK -469,179.
As of March 1, 2024, Malene Sif Jakobsen is registered as director of PIX ApS.
As of March 1, 2024, Benedikte Thule Lyse Smidstrup is registered as an owner of PIX ApS with an ownership share of 33%.
As of March 1, 2024, Malene Sif Jakobsen is registered as an owner of PIX ApS with an ownership share of 33%.
As of March 1, 2024, HLS HOLDING ApS is registered as an owner of PIX ApS with an ownership share of 10%.
As of August 15, 2023, Benedikte Thule Lyse Smidstrup is registered as director of PIX ApS.
As of August 15, 2023, Flemming Knuth Hansen has stepped down as director of PIX ApS.
PIX ApS has published its annual report for 2022. Gross profit came to DKK -32,813, and the net result was DKK -35,025.
PIX ApS has published its annual report for 2021. Gross profit came to DKK 0, and the net result was DKK -2,102.
PIX ApS has published its annual report for 2020. Gross profit came to DKK -6,579, and the net result was DKK -8,948.
PIX ApS has published its interim report for the period May 27, 2019 – December 31, 2019.
As of August 28, 2020, GREENBECH PARTNERS ApS has stepped down as auditor of PIX ApS.
As of June 15, 2019, Flemming Knuth Hansen is registered as director of PIX ApS.
As of June 15, 2019, Rolf Jan Lynge Olsen has stepped down as director of PIX ApS.
As of May 27, 2019, GREENBECH PARTNERS ApS has been appointed auditor of PIX ApS.
As of May 27, 2019, Rolf Jan Lynge Olsen is registered as director of PIX ApS.
PIX ApS was founded on May 27, 2019.
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