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HelloFresh Nordics ApS

CVR: 40333371

Growing 153% p.a.Medium companyEstablished (7 yrs)Breakeven
Active
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About HelloFresh Nordics ApS

HelloFresh Nordics ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2019. The company is registered under the industry Detailhandel med dagligvarer i supermarkeder og købmandsbutikker. The management consists of Andreas Alexander Støvring. The company is owned by HelloFresh New Ventures B.V.. In 2025, the company reported revenue of DKK 734,184,673 and a net result of DKK 3,403,123 compared with DKK 23,209,453 the year before. Equity amounted to DKK 316,557,588.

HelloFresh Nordics ApS demonstrates a positive financial trajectory with increasing revenue and profitability over the past few years. In 2025, the company reported revenue of 734.2 million DKK and a profit of 3.4 million DKK, following a peak revenue of 836.9 million DKK in 2023, alongside profits that have generally improved from a loss of 1.1 million DKK in 2021. The equity position has also strengthened, rising from 249.5 million DKK in 2021 to 316.6 million DKK in 2025, indicating a solid foundation for future growth. However, the lack of disclosed gross profit figures raises concerns about margin management within the competitive grocery retail sector. Overall, HelloFresh Nordics is positioned as a significant player in the market, but it must address profitability and operational efficiency to sustain its growth.

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Overview

Company type
APS
Anpartsselskab
Address
Artillerivej 90 st., 2300 København S
KØBENHAVN
2300 København S
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Founded
26.2.2019

Details

Industry
Detailhandel med dagligvarer i supermarkeder og købmandsbutikker
Code: 471120
Capital
101.114 kr.

Contact

Advertising protected
Phone
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Purpose

Selskabets formål er at drive virksomhed med udvikling, markedsføring, produktion, distribution og salg af fødevarer og anden beslægtet virksomhed samt ledelsesydelser for selskabets datterselskaber. Ledelsesydelser leveres af centrale funktioner såsom økonomi og jura samt af drifts- og marketingteams.

Location

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Financials

YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
2025734.2 mio.3.4 mio.398.3 mio.316.6 mio.118
2024770.3 mio.23.2 mio.379.8 mio.313.2 mio.126
2023836.9 mio.24.6 mio.367.2 mio.289.9 mio.119
2022809.1 mio.15.8 mio.366.1 mio.265.3 mio.25
2021--1.1 mio.361.6 mio.249.5 mio.53
2020--9.8 mio.38.1 mio.-9.4 mio.32
2019--30 t.5.2 mio.20 t.5

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Industry Benchmarks

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Compared to 740 companies in Detailhandel med dagligvarer i supermarkeder og købmandsbutikker

Revenue
Company734.2 mio.
Industry median4.6 mio.
160.2x
Profit margin
Company0.5%
Industry median7.0%
15.1x below
Employees
Company118
Industry median26
4.5x
Equity ratio
Company79.5%
Industry median42.0%
89% above

Comparison is based on industry median values

Ownership

Owners
HelloFresh New Ventures B.V.
100%
HelloFresh Nordics ApS
CVR: 40333371

Management

Directors

Andreas Alexander Støvring(ADM. DIR.)

Board

Andreas Alexander Støvring(FORMAND)
Michael Henry Saunders(BESTYRELSESMEDLEM)

PEP screening

Screen owners and management against the Danish FSA's official PEP lists

Founders

HelloFresh SE

Production units (1)

HelloFresh Nordics ApS
P-no: 1024491788
Artillerivej 90 st., 2300, København S
Detailhandel med dagligvarer i supermarkeder og købmandsbutikker

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History

35 events
2026
HelloFresh Nordics ApS: The 2025 annual report is outJul 2, 2026

HelloFresh Nordics ApS has published its annual report for 2025. Revenue came to DKK 734,184,673, and the net result was DKK 3,403,123.

HelloFresh Nordics ApS updates contact informationMay 21, 2026

Contact info changed: new phone: 92452977 (May 21, 2026).

HelloFresh Nordics ApS updates contact informationMay 20, 2026

Contact info changed: new phone: 92452977 (May 20, 2026).

Andreas Alexander Støvring joins the board of HelloFresh Nordics ApSMay 20, 2026

As of May 20, 2026, Andreas Alexander Støvring has joined the board of directors of HelloFresh Nordics ApS.

Thomas Wartmut Griesel leaves the board of HelloFresh Nordics ApSMay 20, 2026

As of May 20, 2026, Thomas Wartmut Griesel has left the board of directors of HelloFresh Nordics ApS.

Andreas Alexander Støvring leaves the board of HelloFresh Nordics ApSMay 19, 2026

As of May 19, 2026, Andreas Alexander Støvring has left the board of directors of HelloFresh Nordics ApS.

Registered as owner of HelloFresh Nordics ApSJan 1, 2026

As of January 1, 2026, is registered as an owner of HelloFresh Nordics ApS with an ownership share of 100%.

2025
HelloFresh Nordics ApS: The 2024 annual report is outJun 26, 2025

HelloFresh Nordics ApS has published its annual report for 2024. Revenue came to DKK 770,270,391, and the net result was DKK 23,209,453.

Andreas Alexander Støvring joins the board of HelloFresh Nordics ApSApr 29, 2025

As of April 29, 2025, Andreas Alexander Støvring has joined the board of directors of HelloFresh Nordics ApS.

Kristian Hald leaves the board of HelloFresh Nordics ApSApr 29, 2025

As of April 29, 2025, Kristian Hald has left the board of directors of HelloFresh Nordics ApS.

Andreas Alexander Støvring joins HelloFresh Nordics ApS as adm. dir.Apr 29, 2025

As of April 29, 2025, Andreas Alexander Støvring is registered as adm. dir. of HelloFresh Nordics ApS.

Kristian Hald steps down as adm. dir. of HelloFresh Nordics ApSApr 29, 2025

As of April 29, 2025, Kristian Hald has stepped down as adm. dir. of HelloFresh Nordics ApS.

Andreas Alexander Støvring steps down as director of HelloFresh Nordics ApSApr 28, 2025

As of April 28, 2025, Andreas Alexander Støvring has stepped down as director of HelloFresh Nordics ApS.

Andreas Alexander Støvring joins HelloFresh Nordics ApS as directorJan 20, 2025

As of January 20, 2025, Andreas Alexander Støvring is registered as director of HelloFresh Nordics ApS.

2024
Michael Henry Saunders joins the board of HelloFresh Nordics ApSDec 19, 2024

As of December 19, 2024, Michael Henry Saunders has joined the board of directors of HelloFresh Nordics ApS.

Viktor Laurin Maria Pallua leaves the board of HelloFresh Nordics ApSDec 19, 2024

As of December 19, 2024, Viktor Laurin Maria Pallua has left the board of directors of HelloFresh Nordics ApS.

HelloFresh Nordics ApS: The 2023 annual report is outJun 28, 2024

HelloFresh Nordics ApS has published its annual report for 2023. Revenue came to DKK 836,928,654, and the net result was DKK 24,641,564.

HelloFresh Nordics ApS appoints new auditorJun 24, 2024

As of June 24, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of HelloFresh Nordics ApS.

Auditor steps down at HelloFresh Nordics ApSJun 24, 2024

As of June 24, 2024, KPMG P/S has stepped down as auditor of HelloFresh Nordics ApS.

2023
Viktor Laurin Maria Pallua joins the board of HelloFresh Nordics ApSAug 22, 2023

As of August 22, 2023, Viktor Laurin Maria Pallua has joined the board of directors of HelloFresh Nordics ApS.

Harchandan Singh Krishan leaves the board of HelloFresh Nordics ApSAug 22, 2023

As of August 22, 2023, Harchandan Singh Krishan has left the board of directors of HelloFresh Nordics ApS.

HelloFresh Nordics ApS: The 2022 annual report is outJun 8, 2023

HelloFresh Nordics ApS has published its annual report for 2022. Revenue came to DKK 809,081,721, and the net result was DKK 15,808,065.

2022
HelloFresh Nordics ApS: The 2021 annual report is outJun 27, 2022

HelloFresh Nordics ApS has published its annual report for 2021. Gross profit came to DKK 29,140,485, and the net result was DKK -1,121,502.

2021
HelloFresh Nordics ApS appoints new auditorDec 21, 2021

As of December 21, 2021, KPMG P/S has been appointed auditor of HelloFresh Nordics ApS.

Harchandan Singh Krishan joins the board of HelloFresh Nordics ApSDec 21, 2021

As of December 21, 2021, Harchandan Singh Krishan has joined the board of directors of HelloFresh Nordics ApS.

Kristian Hald joins the board of HelloFresh Nordics ApSDec 21, 2021

As of December 21, 2021, Kristian Hald has joined the board of directors of HelloFresh Nordics ApS.

Thomas Wartmut Griesel joins the board of HelloFresh Nordics ApSDec 21, 2021

As of December 21, 2021, Thomas Wartmut Griesel has joined the board of directors of HelloFresh Nordics ApS.

Kristian Hald joins HelloFresh Nordics ApS as adm. dir.Dec 21, 2021

As of December 21, 2021, Kristian Hald is registered as adm. dir. of HelloFresh Nordics ApS.

Thomas Wartmut Griesel steps down as director of HelloFresh Nordics ApSDec 21, 2021

As of December 21, 2021, Thomas Wartmut Griesel has stepped down as director of HelloFresh Nordics ApS.

Kristian Hald steps down as director of HelloFresh Nordics ApSDec 20, 2021

As of December 20, 2021, Kristian Hald has stepped down as director of HelloFresh Nordics ApS.

HelloFresh Nordics ApS: The 2020 annual report is outJul 1, 2021

HelloFresh Nordics ApS has published its annual report for 2020. Gross profit came to DKK 2,020,720, and the net result was DKK -9,791,706.

2020
HelloFresh Nordics ApS publishes interim reportAug 28, 2020

HelloFresh Nordics ApS has published its interim report for the period February 26, 2019 – December 31, 2019.

2019
Kristian Hald joins HelloFresh Nordics ApS as directorFeb 26, 2019

As of February 26, 2019, Kristian Hald is registered as director of HelloFresh Nordics ApS.

Thomas Wartmut Griesel joins HelloFresh Nordics ApS as directorFeb 26, 2019

As of February 26, 2019, Thomas Wartmut Griesel is registered as director of HelloFresh Nordics ApS.

HelloFresh Nordics ApS is foundedFeb 26, 2019

HelloFresh Nordics ApS was founded on February 26, 2019.

News & press

1 news item or press release

HelloFresh mister momentum efter flere års vækst
MentionTV2 Fyn16/07/2026

Sources: Via Ritzau and Danish news media. Links open at the source.

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