CVR: 40311181
DKK 2,367,587
Gross profit
Net result: DKK 223,785
WaldSee Holding ApS, BREDAHL 3 ApS
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CVR · view ownership and management
Owner registered: WaldSee Holding ApS
CVR · 20/12/2021
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WhiteOn ApS is a Danish company of the type Anpartsselskab based in Hinnerup, founded in 2019. The company is registered under the industry Detailhandel med elektriske husholdningsapparater. The management consists of Philip Bredahl and Rasmus Søren Korsgaard. The company is owned by WaldSee Holding ApS, BREDAHL 3 ApS and RasmusK ApS. In 2025, the company reported a gross profit of DKK 2,367,587 and a net result of DKK 223,785 compared with DKK 48,946 the year before. Equity in the 2025 report amounted to DKK 434,827.
Source: annual report 2025, Danish Business Authority
The financial health of WhiteOn ApS shows a positive trajectory, particularly in gross profit and profitability over the past few years. Gross profit has increased significantly from 619,611 DKK in 2022 to 2,367,587 DKK in 2025, while profit has also improved from a loss of 396,571 DKK in 2022 to a profit of 223,785 DKK in 2025. The company's equity has grown steadily, reaching 434,827 DKK, indicating a strengthening financial position. However, the lack of disclosed revenue figures raises concerns about overall sales performance. Positioned in the retail sector for electrical household appliances, WhiteOn ApS is demonstrating resilience and growth potential amidst a competitive landscape.
AI-generated summary · Generated 16/08/2026
Virksomhedens formål er at levere hvidevarer på abonnement.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.4 mio. | 224 t. | 1.4 mio. | 435 t. | 5 | |
| 202401/01/2024 – 31/12/2024 | 1.8 mio. | 49 t. | 920 t. | 211 t. | 4 | |
| 202301/01/2023 – 31/12/2023 | 1.4 mio. | 68 t. | 837 t. | 162 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | 620 t. | -397 t. | 3.9 mio. | 94 t. | 3 | |
| 202101/01/2021 – 31/12/2021 | 716 t. | -533 t. | 4.2 mio. | 491 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | -142 t. | -594 t. | 3.3 mio. | 24 t. | - | |
| 201901/03/2019 – 31/12/2019 | -173 t. | -182 t. | 838 t. | -82 t. | - |
Compared to 238 companies in Detailhandel med elektriske husholdningsapparater
Comparison is based on industry median values
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Set up monitoringWhiteOn ApS was founded on 27 February 2019.
WhiteOn ApS is registered under the industry Detailhandel med elektriske husholdningsapparater (industry code 475400).
WhiteOn ApS is owned by WaldSee Holding ApS, BREDAHL 3 ApS and RasmusK ApS.
whiteon.dk belongs to WhiteOn ApS, CVR number 40311181.
In 2025, WhiteOn ApS reported a gross profit of DKK 2,367,587.
The management of WhiteOn ApS consists of Philip Bredahl and Rasmus Søren Korsgaard.
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WhiteOn ApS has published its annual report for 2025. Gross profit came to DKK 2,367,587, and the net result was DKK 223,785.
WhiteOn ApS has published its annual report for 2024. Gross profit came to DKK 1,790,798, and the net result was DKK 48,946.
WhiteOn ApS has published its annual report for 2023. Gross profit came to DKK 1,435,661, and the net result was DKK 67,904.
WhiteOn ApS has published its annual report for 2022. Gross profit came to DKK 619,611, and the net result was DKK -396,571.
WhiteOn ApS has published its annual report for 2021. Gross profit came to DKK 715,746, and the net result was DKK -533,451.
As of December 20, 2021, Rasmus Søren Korsgaard has joined the board of directors of WhiteOn ApS.
As of December 20, 2021, Carl Erik Skovgaard has joined the board of directors of WhiteOn ApS.
As of December 20, 2021, WaldSee Holding ApS is registered as an owner of WhiteOn ApS with an ownership share of 10%.
As of December 10, 2021, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of WhiteOn ApS.
As of December 10, 2021, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of WhiteOn ApS.
WhiteOn ApS has published its annual report for 2020. Gross profit came to DKK -141,635, and the net result was DKK -593,584.
As of December 31, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of WhiteOn ApS.
WhiteOn ApS has published its interim report for the period March 1, 2019 – December 31, 2019.
As of November 1, 2019, Rasmus Søren Korsgaard is registered as director of WhiteOn ApS.
As of November 1, 2019, RasmusK ApS is registered as an owner of WhiteOn ApS with an ownership share of 33%.
As of May 1, 2019, Rasmus Søren Korsgaard has stepped down as director of WhiteOn ApS.
As of March 1, 2019, Philip Bredahl is registered as director of WhiteOn ApS.
As of March 1, 2019, Rasmus Søren Korsgaard is registered as director of WhiteOn ApS.
As of February 27, 2019, BREDAHL 3 ApS is registered as an owner of WhiteOn ApS with an ownership share of 33%.
WhiteOn ApS was founded on February 27, 2019.
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