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WhiteOn ApS

CVR: 40311181

Growing 35% p.a.Micro companyEstablished (7 yrs)Profitable
Active
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About WhiteOn ApS

WhiteOn ApS is a Danish company of the type Anpartsselskab based in Hinnerup, founded in 2019. The company is registered under the industry Detailhandel med elektriske husholdningsapparater. The management consists of Philip Bredahl and Rasmus Søren Korsgaard. The company is owned by WaldSee Holding ApS, BREDAHL 3 ApS and RasmusK ApS. In 2025, the company reported a gross profit of DKK 2,367,587 and a net result of DKK 223,785 compared with DKK 48,946 the year before. Equity amounted to DKK 434,827.

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Overview

Company type
APS
Anpartsselskab
Address
Skovstien 26, 8382 Hinnerup
FAVRSKOV
8382 Hinnerup
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Founded
27.2.2019
Start date
1.3.2019

Details

Industry
Detailhandel med elektriske husholdningsapparater
Code: 475400
Capital
888.888,89 kr.

Contact

Email
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Website
whiteon.dk

Purpose

Virksomhedens formål er at levere hvidevarer på abonnement.

Location

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Financials

YearGross ProfitProfit/LossTotal AssetsEquityEmployeesReport
20252.4 mio.224 t.1.4 mio.435 t.5
20241.8 mio.49 t.920 t.211 t.4
20231.4 mio.68 t.837 t.162 t.3
2022620 t.-397 t.3.9 mio.94 t.3
2021716 t.-533 t.4.2 mio.491 t.2
2020-142 t.-594 t.3.3 mio.24 t.-
2019-173 t.-182 t.838 t.-82 t.-

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Industry Benchmarks

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Compared to 243 companies in Detailhandel med elektriske husholdningsapparater

Employees
Company5
Industry median5
About average
Equity ratio
Company31.7%
Industry median48.0%
34% below

Comparison is based on industry median values

Ownership

Owners
WaldSee Holding ApS
CVR: 16151904
10-14,99%
BREDAHL 3 ApS
CVR: 30567145
33,33-49,99%
RasmusK ApS
CVR: 40299092
33,33-49,99%
WhiteOn ApS
CVR: 40311181
Subsidiaries
WhiteOn Hvidevarer I ApS
CVR: 42895164(active)
100%

Management

Directors

Philip Bredahl(DIREKTØR)
Rasmus Søren Korsgaard(DIREKTØR)

Board

Carl Erik Skovgaard(FORMAND)
Rasmus Søren Korsgaard(BESTYRELSESMEDLEM)

PEP screening

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Founders

BREDAHL 3 ApS

Production units (2)

Gl. Viborgvej
P-no: 1030956431
Gammel Viborgvej 11B st. th, 8381, Tilst
Detailhandel med elektriske husholdningsapparater
WhiteOn ApS
P-no: 1024466279
Skovstien 26, 8382, Hinnerup
Detailhandel med elektriske husholdningsapparater

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History

20 events
2026
WhiteOn ApS: The 2025 annual report is outFeb 10, 2026

WhiteOn ApS has published its annual report for 2025. Gross profit came to DKK 2,367,587, and the net result was DKK 223,785.

2025
WhiteOn ApS: The 2024 annual report is outApr 4, 2025

WhiteOn ApS has published its annual report for 2024. Gross profit came to DKK 1,790,798, and the net result was DKK 48,946.

2024
WhiteOn ApS: The 2023 annual report is outMar 17, 2024

WhiteOn ApS has published its annual report for 2023. Gross profit came to DKK 1,435,661, and the net result was DKK 67,904.

2023
WhiteOn ApS: The 2022 annual report is outMay 23, 2023

WhiteOn ApS has published its annual report for 2022. Gross profit came to DKK 619,611, and the net result was DKK -396,571.

2022
WhiteOn ApS: The 2021 annual report is outMar 29, 2022

WhiteOn ApS has published its annual report for 2021. Gross profit came to DKK 715,746, and the net result was DKK -533,451.

2021
Rasmus Søren Korsgaard joins the board of WhiteOn ApSDec 20, 2021

As of December 20, 2021, Rasmus Søren Korsgaard has joined the board of directors of WhiteOn ApS.

Carl Erik Skovgaard joins the board of WhiteOn ApSDec 20, 2021

As of December 20, 2021, Carl Erik Skovgaard has joined the board of directors of WhiteOn ApS.

WaldSee Holding ApS registered as owner of WhiteOn ApSDec 20, 2021

As of December 20, 2021, WaldSee Holding ApS is registered as an owner of WhiteOn ApS with an ownership share of 10%.

WhiteOn ApS appoints new auditorDec 10, 2021

As of December 10, 2021, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of WhiteOn ApS.

Auditor steps down at WhiteOn ApSDec 10, 2021

As of December 10, 2021, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of WhiteOn ApS.

WhiteOn ApS: The 2020 annual report is outJun 15, 2021

WhiteOn ApS has published its annual report for 2020. Gross profit came to DKK -141,635, and the net result was DKK -593,584.

2020
WhiteOn ApS appoints new auditorDec 31, 2020

As of December 31, 2020, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of WhiteOn ApS.

WhiteOn ApS publishes interim reportJun 12, 2020

WhiteOn ApS has published its interim report for the period March 1, 2019 – December 31, 2019.

2019
Rasmus Søren Korsgaard joins WhiteOn ApS as directorNov 1, 2019

As of November 1, 2019, Rasmus Søren Korsgaard is registered as director of WhiteOn ApS.

RasmusK ApS registered as owner of WhiteOn ApSNov 1, 2019

As of November 1, 2019, RasmusK ApS is registered as an owner of WhiteOn ApS with an ownership share of 33%.

Rasmus Søren Korsgaard steps down as director of WhiteOn ApSMay 1, 2019

As of May 1, 2019, Rasmus Søren Korsgaard has stepped down as director of WhiteOn ApS.

Philip Bredahl joins WhiteOn ApS as directorMar 1, 2019

As of March 1, 2019, Philip Bredahl is registered as director of WhiteOn ApS.

Rasmus Søren Korsgaard joins WhiteOn ApS as directorMar 1, 2019

As of March 1, 2019, Rasmus Søren Korsgaard is registered as director of WhiteOn ApS.

BREDAHL 3 ApS registered as owner of WhiteOn ApSFeb 27, 2019

As of February 27, 2019, BREDAHL 3 ApS is registered as an owner of WhiteOn ApS with an ownership share of 33%.

WhiteOn ApS is foundedFeb 27, 2019

WhiteOn ApS was founded on February 27, 2019.

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