Owners, management and financials
CVR: 40279695
Secondary names: Produktmedia.dk ApS, B2B Promotion ApS, B2B Consult ApS
Previous names: B2B Promotion ApS
DKK 1,234,819
Gross profit
Net result: DKK -219,202
R78 HOLDING ApS (10-14,99%), Frisch Venture ApS (10-14,99%)
1 more
CVR · view owners
Casper Pedersen
Board: Rasmus Brøndum Lynddahl (chair) and 2 members
CVR · view management
Active
Founded 21 February 2019
CVR · view overview
11 employees
CVR · 2026
Owner registered: Frisch Venture ApS
CVR · 15/04/2026
View the full event history
B2B Sport & Promotion Group ApS is a Danish company of the type Anpartsselskab based in Ribe, founded in 2019. The company is registered under the industry Engroshandel med kufferter og lædervarer. The company was previously named B2B Promotion ApS. The management consists of Casper Pedersen. The board consists of Rasmus Brøndum Lynddahl (chair), Brian Michael Hovmand Frisch and Casper Pedersen. The company is owned by R78 HOLDING ApS, Frisch Venture ApS and Ellero Holding ApS. The company has 11 employees (2026). In 2025, the company reported a gross profit of DKK 1,234,819 and a net result of DKK -219,202 compared with DKK 53,030 the year before. Equity in the 2025 report amounted to DKK -510,773.
Source: annual report 2025, Danish Business Authority
The financial health of B2B Sport & Promotion Group ApS shows a concerning trend, with negative equity of -510,773 DKK in 2025, indicating ongoing financial instability. While gross profit has generally increased from 633,829 DKK in 2021 to 1,234,819 DKK in 2025, profitability has fluctuated, culminating in a loss of -219,202 DKK in 2025. The company has struggled with maintaining a positive equity position and has not disclosed revenue figures, which raises concerns about its overall market position and sustainability within the leather goods wholesale industry. Despite some growth in gross profit, the persistent losses and negative equity suggest significant challenges ahead.
AI-generated summary · Generated 13/08/2026
Virksomhedens formål er direkte eller indirekte at drive virksomhed indenfor reklameartikler og firmagaver samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.2 mio. | -219 t. | 2.8 mio. | -511 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.2 mio. | 53 t. | 2.5 mio. | -292 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 712 t. | 7 t. | 1.6 mio. | -345 t. | 2 | |
| 202201/01/2022 – 31/12/2022 | 812 t. | 154 t. | 1.4 mio. | -351 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 634 t. | 13 t. | 1.7 mio. | -505 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 400 t. | 32 t. | 1.2 mio. | -518 t. | 2 | |
| 201921/02/2019 – 31/12/2019 | -83 t. | -730 t. | 330 t. | -550 t. | 2 |
Compared to 128 companies in Engroshandel med kufferter og lædervarer
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of B2B Sport & Promotion Group ApS is 40279695.
B2B Sport & Promotion Group ApS is owned by R78 HOLDING ApS, Frisch Venture ApS and Ellero Holding ApS.
The management of B2B Sport & Promotion Group ApS consists of Casper Pedersen.
The board of B2B Sport & Promotion Group ApS consists of Rasmus Brøndum Lynddahl, Brian Michael Hovmand Frisch and Casper Pedersen, with Rasmus Brøndum Lynddahl as chair.
In 2025, B2B Sport & Promotion Group ApS reported a gross profit of DKK 1,234,819.
B2B Sport & Promotion Group ApS had 11 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 69153545, new email: [email protected], new website: www.b2bpromotion.dk (July 13, 2026).
As of July 10, 2026, Brian Michael Hovmand Frisch has joined the board of directors of B2B Sport & Promotion Group ApS.
As of July 10, 2026, Claus Pedersen has left the board of directors of B2B Sport & Promotion Group ApS.
B2B Sport & Promotion Group ApS has published its annual report for 2025. Gross profit came to DKK 1,234,819, and the net result was DKK -219,202.
Contact info changed: new phone: 69153545, new email: [email protected], new website: www.b2bpromotion.dk (April 27, 2026).
Contact info changed: new phone: 69153545, new email: [email protected], new website: www.b2bpromotion.dk (April 20, 2026).
Address changed to Ørstedsvej 36, 6760 Ribe (April 17, 2026).
Contact info changed: new phone: 69153545, new email: [email protected], new website: www.b2bpromotion.dk (April 17, 2026).
As of April 15, 2026, Frisch Venture ApS is registered as an owner of B2B Sport & Promotion Group ApS with an ownership share of 10%.
B2B Sport & Promotion Group ApS has published its annual report for 2024. Gross profit came to DKK 1,244,905, and the net result was DKK 53,030.
On May 1, 2025, the company changed its name from B2B Promotion ApS to B2B Sport & Promotion Group ApS.
B2B Sport & Promotion Group ApS has published its annual report for 2023. Gross profit came to DKK 711,957, and the net result was DKK 6,876.
B2B Sport & Promotion Group ApS has published its annual report for 2022. Gross profit came to DKK 812,351, and the net result was DKK 153,662.
B2B Sport & Promotion Group ApS has published its annual report for 2021. Gross profit came to DKK 633,829, and the net result was DKK 12,856.
B2B Sport & Promotion Group ApS has published its annual report for 2020. Gross profit came to DKK 399,604, and the net result was DKK 31,604.
B2B Sport & Promotion Group ApS has published its interim report for the period February 21, 2019 – December 31, 2019.
As of August 1, 2019, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of B2B Sport & Promotion Group ApS.
As of August 1, 2019, RIR REVISION STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of B2B Sport & Promotion Group ApS.
As of February 21, 2019, RIR REVISION STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of B2B Sport & Promotion Group ApS.
As of February 21, 2019, Claus Pedersen has joined the board of directors of B2B Sport & Promotion Group ApS.
As of February 21, 2019, Rasmus Brøndum Lynddahl has joined the board of directors of B2B Sport & Promotion Group ApS.
As of February 21, 2019, Casper Pedersen has joined the board of directors of B2B Sport & Promotion Group ApS.
As of February 21, 2019, Casper Pedersen is registered as adm. dir. of B2B Sport & Promotion Group ApS.
As of February 21, 2019, R78 HOLDING ApS is registered as an owner of B2B Sport & Promotion Group ApS with an ownership share of 10%.
As of February 21, 2019, Ellero Holding ApS is registered as an owner of B2B Sport & Promotion Group ApS with an ownership share of 66%.
B2B Sport & Promotion Group ApS was founded on February 21, 2019.
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