Owners, management and financials
CVR: 40191437
Previous names: To The Moon Honey IVS
DKK 2,953,470
Gross profit
Net result: DKK -904,426
Wash YourFace ApS (33,33-49,99%), Bea Fagerholt Holding ApS (33,33-49,99%)
1 more
CVR · view owners
Liv Winther Hyllested Møller, Bea Fagerholt
Board: Birgitte Cecilia Ursula Vedel-Lenz (chair) and 3 members
CVR · view management
Active
Founded 14 January 2019
CVR · view overview
3 employees
CVR · 2026
Director registered: Liv Winther Hyllested Møller
CVR · 14/02/2025
View the full event history
To The Moon Honey ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2019. The company is registered under the industry Detailhandel med baby- og børnetøj. The company was previously named To The Moon Honey IVS. The management consists of Liv Winther Hyllested Møller and Bea Fagerholt. The board consists of Birgitte Cecilia Ursula Vedel-Lenz (chair), Bea Fagerholt, Liv Winther Hyllested Møller and Martin Lumbye Hansen. The company is owned by Wash YourFace ApS, Bea Fagerholt Holding ApS and KR Kurs - TTMH ApS. The company has 3 employees (2026). In 2025, the company reported a gross profit of DKK 2,953,470 and a net result of DKK -904,426 compared with DKK -3,051,214 the year before. Equity in the 2025 report amounted to DKK -208,445.
Source: annual report 2025, Danish Business Authority
The financial health of To The Moon Honey ApS shows a concerning trend, with fluctuating gross profits but persistent losses over recent years. In 2025, the company reported a gross profit of 2,953,470 DKK but incurred a loss of 904,426 DKK, following a significant loss of 3,051,214 DKK in 2024 despite a gross profit of 1,820,871 DKK. Equity has deteriorated from 2,747,194 DKK in 2023 to -208,445 DKK in 2025, indicating increasing financial instability. The company operates in the competitive baby and children's clothing retail sector, where its ability to improve profitability and stabilize equity will be crucial for its future viability.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed gennem publicering af personlige og livsstilsrelaterede indlæg på de sociale medier, virksomhed med promovering af produkter og services samt anden i forbindelse hermed tilknyttet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3 mio. | -904 t. | 2.2 mio. | -208 t. | 7 | |
| 202401/01/2024 – 31/12/2024 | 1.8 mio. | -3.1 mio. | 2.6 mio. | 696 t. | 9 | |
| 202301/01/2023 – 31/12/2023 | 2.4 mio. | -1.4 mio. | 4.8 mio. | 2.7 mio. | 7 | |
| 202201/01/2022 – 31/12/2022 | 3.1 mio. | 430 t. | 2 mio. | 119 t. | 6 | |
| 202101/01/2021 – 31/12/2021 | 1 mio. | -797 t. | 1.7 mio. | -312 t. | 5 | |
| 202001/01/2020 – 31/12/2020 | 486 t. | 92 t. | 2 mio. | 485 t. | 3 | |
| 201914/01/2019 – 31/12/2019 | 54 t. | 42 t. | 100 t. | 43 t. | - |
Compared to 182 companies in Detailhandel med baby- og børnetøj
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of To The Moon Honey ApS is 40191437.
To The Moon Honey ApS is owned by Wash YourFace ApS, Bea Fagerholt Holding ApS and KR Kurs - TTMH ApS.
The management of To The Moon Honey ApS consists of Liv Winther Hyllested Møller and Bea Fagerholt.
The board of To The Moon Honey ApS consists of Birgitte Cecilia Ursula Vedel-Lenz, Bea Fagerholt and Liv Winther Hyllested Møller, with Birgitte Cecilia Ursula Vedel-Lenz as chair.
In 2025, To The Moon Honey ApS reported a gross profit of DKK 2,953,470.
To The Moon Honey ApS had 3 employees in 2026 according to the Danish CVR register.
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To The Moon Honey ApS has published its annual report for 2025. Gross profit came to DKK 2,953,470, and the net result was DKK -904,426.
Contact info changed: new phone: 26247922, new email: [email protected], new website: tothemoonhoney.com (June 10, 2026).
As of May 1, 2026, Birgitte Cecilia Ursula Vedel-Lenz has joined the board of directors of To The Moon Honey ApS.
Contact info changed: new phone: 26247922, new email: [email protected], new website: tothemoonhoney.com (March 11, 2026).
To The Moon Honey ApS has published its annual report for 2024. Gross profit came to DKK 1,820,871, and the net result was DKK -3,051,214.
As of February 14, 2025, Liv Winther Hyllested Møller is registered as adm. dir. of To The Moon Honey ApS.
As of February 14, 2025, Louise Gersdorff Stenbjerre has stepped down as adm. dir. of To The Moon Honey ApS.
As of February 13, 2025, Liv Winther Hyllested Møller has stepped down as director of To The Moon Honey ApS.
As of February 1, 2025, Wash YourFace ApS is registered as an owner of To The Moon Honey ApS with an ownership share of 33%.
As of February 1, 2025, Bea Fagerholt Holding ApS is registered as an owner of To The Moon Honey ApS with an ownership share of 33%.
To The Moon Honey ApS has published its annual report for 2023. Gross profit came to DKK 2,432,104, and the net result was DKK -1,371,517.
To The Moon Honey ApS has published its annual report for 2022. Gross profit came to DKK 3,099,740, and the net result was DKK 430,491.
As of June 29, 2023, KR Kurs - TTMH ApS is registered as an owner of To The Moon Honey ApS with an ownership share of 25%.
As of June 26, 2023, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of To The Moon Honey ApS.
As of June 26, 2023, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of To The Moon Honey ApS.
As of May 10, 2023, Liv Winther Hyllested Møller has joined the board of directors of To The Moon Honey ApS.
As of May 10, 2023, Martin Lumbye Hansen has joined the board of directors of To The Moon Honey ApS.
As of May 10, 2023, Bea Fagerholt has joined the board of directors of To The Moon Honey ApS.
To The Moon Honey ApS has published its annual report for 2021. Gross profit came to DKK 1,004,562, and the net result was DKK -796,970.
To The Moon Honey ApS has published its annual report for 2020. Gross profit came to DKK 486,061, and the net result was DKK 92,034.
On October 20, 2020, the company changed its name from To The Moon Honey IVS to To The Moon Honey ApS.
To The Moon Honey ApS has published its annual report for 2019. Gross profit came to DKK 54,190, and the net result was DKK 42,156.
As of June 1, 2020, Louise Gersdorff Stenbjerre is registered as adm. dir. of To The Moon Honey ApS.
As of January 14, 2019, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of To The Moon Honey ApS.
As of January 14, 2019, Liv Winther Hyllested Møller is registered as director of To The Moon Honey ApS.
As of January 14, 2019, Bea Fagerholt is registered as director of To The Moon Honey ApS.
To The Moon Honey ApS was founded on January 14, 2019.
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Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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