Owners, management and financials
CVR: 40191216
Secondary names: Nooke ApS
Previous names: Rehab ApS
DKK 2,144,586
Gross profit
Net result: DKK 15,540
Mehwesh Kenza Lunddal (100%)
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Mehwesh Kenza Lunddal
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Active
Founded 21 January 2019
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7 employees
CVR · 2026
Name registered: HOB ApS
CVR · 18/03/2021
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HOB ApS is a Danish company of the type Anpartsselskab based in Frederiksberg, founded in 2019. The company is registered under the industry Drift af frisør- og barbersaloner. The company was previously named Rehab ApS. The management consists of Mehwesh Kenza Lunddal. The company is owned by Mehwesh Kenza Lunddal. The company has 7 employees (2026). In 2025, the company reported a gross profit of DKK 2,144,586 and a net result of DKK 15,540 compared with DKK -47,135 the year before. Equity in the 2025 report amounted to DKK 220,498.
Source: annual report 2025, Danish Business Authority
HOB ApS has demonstrated a fluctuating financial trajectory since its inception in 2019, with notable challenges in profitability. While gross profit has generally increased from 1,429,089 DKK in 2021 to 2,144,586 DKK in 2025, the company has struggled with net profits, experiencing losses in three of the last four years. Equity has decreased from a peak of 451,257 DKK in 2021 to 220,498 DKK in 2025, indicating potential concerns regarding financial stability. The absence of disclosed revenue figures limits a comprehensive analysis, but the increasing gross profit suggests a growing customer base within the hair salon industry, albeit with a need for improved cost management to achieve sustainable profitability.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive frisørsaloner
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.1 mio. | 16 t. | 736 t. | 220 t. | 6 | |
| 202401/01/2024 – 31/12/2024 | 1.8 mio. | -47 t. | 735 t. | 205 t. | 7 | |
| 202301/01/2023 – 31/12/2023 | 1.7 mio. | -11 t. | 756 t. | 252 t. | 6 | |
| 202201/01/2022 – 31/12/2022 | 1.9 mio. | -131 t. | 828 t. | 263 t. | 6 | |
| 202101/01/2021 – 31/12/2021 | 1.4 mio. | 94 t. | 895 t. | 451 t. | 6 | |
| 202001/01/2020 – 31/12/2020 | 1.3 mio. | 218 t. | 894 t. | 357 t. | 6 | |
| 201901/01/2019 – 31/12/2019 | 1.7 mio. | 7 t. | 466 t. | 139 t. | 7 |
Compared to 860 companies in Drift af frisør- og barbersaloner
Comparison is based on industry median values
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Set up monitoringThe CVR number of HOB ApS is 40191216.
HOB ApS is owned by Mehwesh Kenza Lunddal.
The management of HOB ApS consists of Mehwesh Kenza Lunddal.
In 2025, HOB ApS reported a gross profit of DKK 2,144,586.
HOB ApS had 7 employees in 2026 according to the Danish CVR register.
HOB ApS was founded on 21 January 2019.
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HOB ApS has published its annual report for 2025. Gross profit came to DKK 2,144,586, and the net result was DKK 15,540.
HOB ApS has published its annual report for 2024. Gross profit came to DKK 1,849,201, and the net result was DKK -47,135.
HOB ApS has published its annual report for 2023. Gross profit came to DKK 1,707,566, and the net result was DKK -11,003.
HOB ApS has published its annual report for 2022. Gross profit came to DKK 1,868,440, and the net result was DKK -130,962.
HOB ApS has published its annual report for 2021. Gross profit came to DKK 1,429,089, and the net result was DKK 93,934.
HOB ApS has published its annual report for 2020. Gross profit came to DKK 1,308,284, and the net result was DKK 218,020.
On March 18, 2021, the company changed its name from Rehab ApS to HOB ApS.
HOB ApS has published its annual report for 2019. Gross profit came to DKK 1,665,380, and the net result was DKK 6,890.
As of January 21, 2019, Mehwesh Kenza Lunddal is registered as director of HOB ApS.
As of January 21, 2019, Mehwesh Kenza Lunddal is registered as an owner of HOB ApS with an ownership share of 100%.
HOB ApS was founded on January 21, 2019.
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