Owners, management and financials
CVR: 40109862
Previous names: We Are Hero ApS
DKK 17,973,190
Gross profit
Net result: DKK 1,850,172
Birkbøll Holding ApS (50-66,65%), Thurnbull Holding ApS (50-66,65%)
CVR · view owners
Frederik Birkbøll
Board: 2 members
CVR · view management
Active
Founded 19 December 2018
CVR · view overview
25 employees
CVR · 2026
Name registered: Hero Agency ApS
CVR · 02/07/2025
View the full event history
Hero Agency ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2018. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named We Are Hero ApS. The management consists of Frederik Birkbøll. The board consists of Frederik Birkbøll and Martin Thurnbull Thomsen. The company is owned by Birkbøll Holding ApS and Thurnbull Holding ApS. The company has 25 employees (2026). In 2025, the company reported a gross profit of DKK 17,973,190 and a net result of DKK 1,850,172 compared with DKK 2,090,645 the year before. Equity in the 2025 report amounted to DKK 3,406,698.
Source: annual report 2025, Danish Business Authority
The financial health of Hero Agency ApS appears robust, with a consistent upward trend in gross profit and profitability over the past few years. Gross profit increased from 2.44 million DKK in 2021 to 17.97 million DKK in 2025, while profits fluctuated, peaking at 4.05 million DKK in 2023 before settling at 1.85 million DKK in 2025. The company's equity has also shown growth, rising from 1.05 million DKK in 2021 to 3.41 million DKK in 2025, indicating a solid equity position. However, the lack of disclosed revenue figures may raise concerns regarding transparency and overall financial performance within the competitive advertising campaign planning and design industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive live marketing virksomhed samt hermed beslægtet virksomhed. Et af Selskabets formål er også i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 18 mio. | 1.9 mio. | 13.6 mio. | 3.4 mio. | 22 | |
| 202401/01/2024 – 31/12/2024 | 16.5 mio. | 2.1 mio. | 10.2 mio. | 2.6 mio. | 20 | |
| 202301/01/2023 – 31/12/2023 | 12 mio. | 4 mio. | 12 mio. | 4.5 mio. | 8 | |
| 202201/01/2022 – 31/12/2022 | 5.1 mio. | 1.4 mio. | 5.4 mio. | 1.9 mio. | 5 | |
| 202101/01/2021 – 31/12/2021 | 2.4 mio. | 1 mio. | 3 mio. | 1.1 mio. | 1 | |
| 202001/01/2020 – 31/12/2020 | 523 t. | 220 t. | 1.2 mio. | 406 t. | 0 | |
| 201919/12/2018 – 31/12/2019 | 1 mio. | 136 t. | 1.4 mio. | 186 t. | 1 |
Compared to 1.812 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of Hero Agency ApS is 40109862.
Hero Agency ApS is owned by Birkbøll Holding ApS and Thurnbull Holding ApS.
The management of Hero Agency ApS consists of Frederik Birkbøll.
The board of Hero Agency ApS consists of Frederik Birkbøll and Martin Thurnbull Thomsen.
In 2025, Hero Agency ApS reported a gross profit of DKK 17,973,190.
Hero Agency ApS had 25 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 26225895, new email: [email protected], new website: www.heroagency.co (September 25, 2026).
Hero Agency ApS has published its annual report for 2025. Gross profit came to DKK 17,973,190, and the net result was DKK 1,850,172.
Address changed to Esplanaden 8C 1. th, 1263 København K (March 31, 2026).
Contact info changed: new phone: 26225895, new email: [email protected], new website: www.heroagency.co (March 31, 2026).
On July 2, 2025, the company changed its name from We Are Hero ApS to Hero Agency ApS.
Hero Agency ApS has published its annual report for 2024. Gross profit came to DKK 16,472,598, and the net result was DKK 2,090,645.
Hero Agency ApS has published its annual report for 2023. Gross profit came to DKK 11,962,741, and the net result was DKK 4,049,905.
As of February 27, 2024, Lægård Revision Statsautoriseret revisionsfirma has been appointed auditor of Hero Agency ApS.
Hero Agency ApS has published its annual report for 2022. Gross profit came to DKK 5,064,006, and the net result was DKK 1,425,705.
Hero Agency ApS has published its annual report for 2021. Gross profit came to DKK 2,441,378, and the net result was DKK 1,049,394.
As of September 24, 2021, Morten Stevn Nielsen has left the board of directors of Hero Agency ApS.
As of September 24, 2021, Mikkel Vibe has left the board of directors of Hero Agency ApS.
As of September 24, 2021, Birkbøll Holding ApS is registered as an owner of Hero Agency ApS with an ownership share of 50%.
As of September 24, 2021, Thurnbull Holding ApS is registered as an owner of Hero Agency ApS with an ownership share of 50%.
Hero Agency ApS has published its annual report for 2020. Gross profit came to DKK 523,433, and the net result was DKK 220,325.
Hero Agency ApS has published its annual report for 2019. Gross profit came to DKK 1,025,158, and the net result was DKK 135,553.
As of December 19, 2018, Martin Thurnbull Thomsen has joined the board of directors of Hero Agency ApS.
As of December 19, 2018, Morten Stevn Nielsen has joined the board of directors of Hero Agency ApS.
As of December 19, 2018, Frederik Birkbøll has joined the board of directors of Hero Agency ApS.
As of December 19, 2018, Mikkel Vibe has joined the board of directors of Hero Agency ApS.
As of December 19, 2018, Frederik Birkbøll is registered as director of Hero Agency ApS.
Hero Agency ApS was founded on December 19, 2018.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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