Owners, management and financials
CVR: 40087435
Previous names: HR Salg & Service IVS
DKK 2,099,313
Gross profit
Net result: DKK 938,566
Henrik Meier Rudebeck (100%)
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Henrik Meier Rudebeck
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Active
Founded 6 December 2018
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2 employees
CVR · 2026
Name registered: HR Salg & Service ApS
CVR · 06/12/2019
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HR Salg & Service ApS is a Danish company of the type Anpartsselskab based in Toftlund, founded in 2018. The company is registered under the industry Engroshandel med landbrugsmaskiner, -udstyr og tilbehør hertil. The company was previously named HR Salg & Service IVS. The management consists of Henrik Meier Rudebeck. The company is owned by Henrik Meier Rudebeck. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 2,099,313 and a net result of DKK 938,566 compared with DKK 690,715 the year before. Equity in the 2025 report amounted to DKK 2,681,357.
Source: annual report 2025, Danish Business Authority
The financial health of HR Salg & Service ApS appears robust, with a consistent upward trajectory in gross profit and profit over the past five years. Gross profit increased from 486,774 DKK in 2021 to 2,099,313 DKK in 2025, while profit rose from 214,120 DKK to 938,566 DKK during the same period. The company's equity has also shown significant growth, reaching 2,681,357 DKK in 2025, indicating a strong capital base. However, the lack of revenue disclosure may raise concerns regarding overall sales performance. Positioned within the agricultural machinery wholesale industry, the company demonstrates solid margins and a growing presence, suggesting potential for further expansion.
AI-generated summary · Generated 14/08/2026
Selskabets formål er køb og salg af maskiner, reparationer af maskiner samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.1 mio. | 939 t. | 4.1 mio. | 2.7 mio. | 1 | |
| 202401/01/2024 – 31/12/2024 | 1.7 mio. | 691 t. | 2.8 mio. | 1.9 mio. | 1 | |
| 202301/01/2023 – 31/12/2023 | 1.3 mio. | 661 t. | 2 mio. | 1.3 mio. | - | |
| 202201/01/2022 – 31/12/2022 | 793 t. | 399 t. | 1.6 mio. | 766 t. | 1 | |
| 202101/01/2021 – 31/12/2021 | 487 t. | 214 t. | 1.2 mio. | 481 t. | 1 | |
| 202001/01/2020 – 31/12/2020 | 539 t. | 332 t. | 878 t. | 380 t. | 1 | |
| 201906/12/2018 – 31/12/2019 | 287 t. | 128 t. | 659 t. | 128 t. | 1 |
Compared to 397 companies in Engroshandel med landbrugsmaskiner, -udstyr og tilbehør hertil
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of HR Salg & Service ApS is 40087435.
HR Salg & Service ApS is owned by Henrik Meier Rudebeck.
The management of HR Salg & Service ApS consists of Henrik Meier Rudebeck.
In 2025, HR Salg & Service ApS reported a gross profit of DKK 2,099,313.
HR Salg & Service ApS had 2 employees in 2026 according to the Danish CVR register.
HR Salg & Service ApS was founded on 6 December 2018.
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HR Salg & Service ApS has published its annual report for 2025. Gross profit came to DKK 2,099,313, and the net result was DKK 938,566.
HR Salg & Service ApS has published its annual report for 2024. Gross profit came to DKK 1,660,051, and the net result was DKK 690,715.
HR Salg & Service ApS has published its annual report for 2023. Gross profit came to DKK 1,266,037, and the net result was DKK 661,011.
HR Salg & Service ApS has published its annual report for 2022. Gross profit came to DKK 793,024, and the net result was DKK 399,101.
HR Salg & Service ApS has published its annual report for 2021. Gross profit came to DKK 486,774, and the net result was DKK 214,120.
HR Salg & Service ApS has published its annual report for 2020. Gross profit came to DKK 539,433, and the net result was DKK 331,936.
HR Salg & Service ApS has published its annual report for 2019. Gross profit came to DKK 287,292, and the net result was DKK 128,107.
On December 6, 2019, the company changed its name from HR Salg & Service IVS to HR Salg & Service ApS.
As of December 6, 2018, Henrik Meier Rudebeck is registered as adm. dir. of HR Salg & Service ApS.
As of December 6, 2018, Henrik Meier Rudebeck is registered as an owner of HR Salg & Service ApS with an ownership share of 100%.
HR Salg & Service ApS was founded on December 6, 2018.
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