CVR: 39798050
Secondary names: SD Sønderborg og Aabenraa Webshop ApS
DKK 2,276,908
Gross profit
Net result: DKK 378,501
B - K INVEST ApS, S&B ApS
CVR · view ownership and management
Owner registered: B - K INVEST ApS
CVR · 11/06/2024
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Sport Direct Sønderborg ApS is a Danish company of the type Anpartsselskab based in Sønderborg, founded in 2018. The company is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde. The management consists of Bruno Bank Olesen. The company is owned by B - K INVEST ApS and S&B ApS. The company has 2 employees (2018). In 2025, the company reported a gross profit of DKK 2,276,908 and a net result of DKK 378,501 compared with DKK 197,470 the year before. Equity in the 2025 report amounted to DKK 705,372.
Source: annual report 2025, Danish Business Authority
Sport Direct Sønderborg ApS demonstrates a positive trajectory in profitability and gross profit over recent years, with gross profit increasing from 1,259,677 DKK in 2021 to 2,276,908 DKK in 2025. Profit has also shown significant growth, rising from 93,005 DKK in 2021 to 378,501 DKK in 2025. The company's equity position has improved, reaching 705,372 DKK in 2025, indicating a strengthening financial foundation. However, the absence of revenue figures raises concerns about transparency and overall market performance. Positioned within the wholesale trade of bicycles and sports equipment, the company appears to be carving out a stable niche in a competitive industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udøve virksomhed med salg af sportsartikler og firmagaver business to business samt aktiviteter i tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.3 mio. | 379 t. | 2.6 mio. | 705 t. | 3 | |
| 202401/01/2024 – 31/12/2024 | 1.6 mio. | 197 t. | 1.8 mio. | 427 t. | 3 | |
| 202301/01/2023 – 31/12/2023 | 1.7 mio. | 336 t. | 1.9 mio. | 549 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | 1.8 mio. | 460 t. | 2.4 mio. | 714 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 1.3 mio. | 93 t. | 1.9 mio. | 354 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 846 t. | -409 t. | 1.7 mio. | 261 t. | 2 |
Compared to 264 companies in Engroshandel med cykler, sportsartikler og lystbåde
Comparison is based on industry median values
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Try the lead list generatorSport Direct Sønderborg ApS was founded on 20 August 2018.
Sport Direct Sønderborg ApS is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde (industry code 464910).
Sport Direct Sønderborg ApS had 2 employees in 2018 according to the Danish CVR register.
Sport Direct Sønderborg ApS is owned by B - K INVEST ApS and S&B ApS.
In 2025, Sport Direct Sønderborg ApS reported a gross profit of DKK 2,276,908.
The management of Sport Direct Sønderborg ApS consists of Bruno Bank Olesen.
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Sport Direct Sønderborg ApS has published its annual report for 2025. Gross profit came to DKK 2,276,908, and the net result was DKK 378,501.
Sport Direct Sønderborg ApS has published its annual report for 2024. Gross profit came to DKK 1,599,217, and the net result was DKK 197,470.
As of February 6, 2025, Henrik Rohleder has left the board of directors of Sport Direct Sønderborg ApS.
As of June 11, 2024, B - K INVEST ApS is registered as an owner of Sport Direct Sønderborg ApS with an ownership share of 90%.
As of June 11, 2024, S&B ApS is registered as an owner of Sport Direct Sønderborg ApS with an ownership share of 10%.
Sport Direct Sønderborg ApS has published its annual report for 2023. Gross profit came to DKK 1,681,536, and the net result was DKK 335,904.
As of August 23, 2023, Steen Hjorth Wrang has left the board of directors of Sport Direct Sønderborg ApS.
Sport Direct Sønderborg ApS has published its annual report for 2022. Gross profit came to DKK 1,767,585, and the net result was DKK 459,505.
As of March 20, 2023, Bruno Bank Olesen is registered as director of Sport Direct Sønderborg ApS.
As of March 20, 2023, Steen Hjorth Wrang has stepped down as director of Sport Direct Sønderborg ApS.
Sport Direct Sønderborg ApS has published its annual report for 2021. Gross profit came to DKK 1,259,677, and the net result was DKK 93,005.
As of June 28, 2022, Henrik Rohleder has joined the board of directors of Sport Direct Sønderborg ApS.
As of June 28, 2022, Erik Thaysen has left the board of directors of Sport Direct Sønderborg ApS.
As of August 31, 2021, REVISION- OG REGNSKABSKONTORET ApS REGISTREREDE REVISORER has been appointed auditor of Sport Direct Sønderborg ApS.
As of August 31, 2021, Fischer 2022 ApS has stepped down as auditor of Sport Direct Sønderborg ApS.
As of August 31, 2021, Kim Roued Iwersen has joined the board of directors of Sport Direct Sønderborg ApS.
As of August 31, 2021, Steen Hjorth Wrang has joined the board of directors of Sport Direct Sønderborg ApS.
As of August 31, 2021, Benjamin Schmidt Hansen has joined the board of directors of Sport Direct Sønderborg ApS.
As of August 31, 2021, Bruno Bank Olesen has joined the board of directors of Sport Direct Sønderborg ApS.
As of August 31, 2021, Steen Hjorth Wrang is registered as director of Sport Direct Sønderborg ApS.
As of August 31, 2021, Erik Thaysen has stepped down as director of Sport Direct Sønderborg ApS.
Sport Direct Sønderborg ApS has published its annual report for 2020. Gross profit came to DKK 845,826, and the net result was DKK -409,034.
Sport Direct Sønderborg ApS has published its interim report for the period August 20, 2018 – December 31, 2019.
As of November 28, 2019, Frank Waller has left the board of directors of Sport Direct Sønderborg ApS.
As of August 20, 2018, Fischer 2022 ApS has been appointed auditor of Sport Direct Sønderborg ApS.
As of August 20, 2018, Frank Waller has joined the board of directors of Sport Direct Sønderborg ApS.
As of August 20, 2018, Erik Thaysen has joined the board of directors of Sport Direct Sønderborg ApS.
As of August 20, 2018, Erik Thaysen is registered as director of Sport Direct Sønderborg ApS.
Sport Direct Sønderborg ApS was founded on August 20, 2018.
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