Owners, management and financials
CVR: 39771705
DKK 1,235,869
Gross profit
Net result: DKK 201,474
Mads Skovby (100%)
CVR · view owners
Jan Michael Skovby, Mads Skovby
CVR · view management
Active
Founded 7 August 2018
CVR · view overview
2 employees
CVR · 2026
Director role ended: Marianne Philip
CVR · 28/04/2020
View the full event history
First Choice Haircare ApS is a Danish company of the type Anpartsselskab based in Vanløse, founded in 2018. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The management consists of Jan Michael Skovby and Mads Skovby. The company is owned by Mads Skovby. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 1,235,869 and a net result of DKK 201,474 compared with DKK 420,390 the year before. Equity in the 2025 report amounted to DKK 1,797,367.
Source: annual report 2025, Danish Business Authority
The financial health of First Choice Haircare ApS appears stable, with a consistent gross profit trend over the past few years, peaking at 1,235,869 DKK in 2025. Profitability has fluctuated, with a notable decrease from 526,533 DKK in 2023 to 201,474 DKK in 2025, indicating potential operational challenges. Equity has shown a positive trajectory, increasing from 615,076 DKK in 2021 to 1,797,367 DKK in 2025, reflecting a strengthening financial position. However, the lack of disclosed revenue figures raises concerns about transparency and overall market performance within the cosmetics wholesale industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at sælge frisør- og kosmetikprodukter og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.2 mio. | 201 t. | 2.9 mio. | 1.8 mio. | 1 | |
| 202401/01/2024 – 31/12/2024 | 1 mio. | 420 t. | 2.6 mio. | 1.7 mio. | 1 | |
| 202301/01/2023 – 31/12/2023 | 1.2 mio. | 527 t. | 2.5 mio. | 1.3 mio. | 1 | |
| 202201/01/2022 – 31/12/2022 | 902 t. | 294 t. | 1.9 mio. | 852 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 1.2 mio. | 424 t. | 1.9 mio. | 615 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 434 t. | 99 t. | 1.2 mio. | 246 t. | 1 | |
| 201907/08/2018 – 31/08/2019 | 207 t. | 56 t. | 744 t. | 106 t. | 1 |
Compared to 279 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of First Choice Haircare ApS is 39771705.
First Choice Haircare ApS is owned by Mads Skovby.
The management of First Choice Haircare ApS consists of Jan Michael Skovby and Mads Skovby.
In 2025, First Choice Haircare ApS reported a gross profit of DKK 1,235,869.
First Choice Haircare ApS had 2 employees in 2026 according to the Danish CVR register.
First Choice Haircare ApS was founded on 7 August 2018.
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First Choice Haircare ApS has published its annual report for 2025. Gross profit came to DKK 1,235,869, and the net result was DKK 201,474.
First Choice Haircare ApS has published its annual report for 2024. Gross profit came to DKK 1,002,854, and the net result was DKK 420,390.
First Choice Haircare ApS has published its annual report for 2023. Gross profit came to DKK 1,234,688, and the net result was DKK 526,533.
First Choice Haircare ApS has published its annual report for 2022. Gross profit came to DKK 901,979, and the net result was DKK 293,894.
First Choice Haircare ApS has published its annual report for 2021. Gross profit came to DKK 1,165,686, and the net result was DKK 424,155.
First Choice Haircare ApS has published its annual report for 2020. Gross profit came to DKK 433,820, and the net result was DKK 99,185.
First Choice Haircare ApS has published its interim report for the period September 1, 2019 – December 31, 2019.
First Choice Haircare ApS has published its annual report for 2019. Gross profit came to DKK 206,686, and the net result was DKK 56,438.
As of April 28, 2020, Jan Michael Skovby is registered as director of First Choice Haircare ApS.
As of April 28, 2020, Mads Skovby is registered as director of First Choice Haircare ApS.
As of April 28, 2020, Marianne Philip has stepped down as liquidator of First Choice Haircare ApS.
On April 28, 2020, First Choice Haircare ApS exited liquidation.
As of March 30, 2020, Marianne Philip is registered as liquidator of First Choice Haircare ApS.
On March 30, 2020, First Choice Haircare ApS entered liquidation.
As of March 10, 2020, Jan Michael Skovby has stepped down as director of First Choice Haircare ApS.
As of March 10, 2020, Mads Skovby has stepped down as director of First Choice Haircare ApS.
As of August 7, 2018, Jan Michael Skovby is registered as director of First Choice Haircare ApS.
As of August 7, 2018, Mads Skovby is registered as director of First Choice Haircare ApS.
As of August 7, 2018, Mads Skovby is registered as an owner of First Choice Haircare ApS with an ownership share of 100%.
First Choice Haircare ApS was founded on August 7, 2018.
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Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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