Owners, management and financials
CVR: 39484773
Previous names: Oliver Gustav ApS
DKK 680,652
Gross profit
Net result: DKK 141,666
Henrik Buhl Holding ApS (50-66,65%), Oliver Gustav Holding ApS (50-66,65%)
CVR · view owners
Henrik Buhl
CVR · view management
Active
Founded 11 April 2018
CVR · view overview
2 employees
CVR · 2026
Name registered: SOG ApS
CVR · 19/10/2018
View the full event history
SOG ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 2018. The company is registered under the industry Industrielt design og modedesign. The company was previously named Oliver Gustav ApS. The management consists of Henrik Buhl. The company is owned by Henrik Buhl Holding ApS and Oliver Gustav Holding ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 680,652 and a net result of DKK 141,666 compared with DKK 106,894 the year before. Equity in the 2025 report amounted to DKK 650,117.
Selskabets formål er at drive virksomhed ved egen produktion samt private label produktion af primært møbler, lamper samt pynte/dekorative effekter i navnet Oliver Gustav samt forretnings udvikling af brandet, Oliver Gustav og hermed forbundet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 681 t. | 142 t. | 940 t. | 650 t. | 1 | |
| 202401/01/2024 – 31/12/2024 | 590 t. | 107 t. | 748 t. | 508 t. | 1 | |
| 202301/01/2023 – 31/12/2023 | 502 t. | 164 t. | 923 t. | 524 t. | 0 | |
| 202201/01/2022 – 31/12/2022 | 365 t. | 267 t. | 714 t. | 485 t. | 0 | |
| 202101/01/2021 – 31/12/2021 | 341 t. | 254 t. | 576 t. | 332 t. | 0 | |
| 202001/01/2020 – 31/12/2020 | 262 t. | 214 t. | 474 t. | 189 t. | 0 | |
| 201901/01/2019 – 31/12/2019 | 157 t. | 125 t. | 720 t. | 85 t. | - |
Compared to 774 companies in Industrielt design og modedesign
Comparison is based on industry median values
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See the API documentationThe CVR number of SOG ApS is 39484773.
SOG ApS is owned by Henrik Buhl Holding ApS and Oliver Gustav Holding ApS.
The management of SOG ApS consists of Henrik Buhl.
In 2025, SOG ApS reported a gross profit of DKK 680,652.
SOG ApS had 2 employees in 2026 according to the Danish CVR register.
SOG ApS was founded on 11 April 2018.
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SOG ApS has published its annual report for 2025. Gross profit came to DKK 680,652, and the net result was DKK 141,666.
SOG ApS has published its annual report for 2024. Gross profit came to DKK 590,238, and the net result was DKK 106,894.
SOG ApS has published its annual report for 2023. Gross profit came to DKK 501,718, and the net result was DKK 164,245.
SOG ApS has published its annual report for 2022. Gross profit came to DKK 365,072, and the net result was DKK 267,008.
SOG ApS has published its annual report for 2021. Gross profit came to DKK 340,953, and the net result was DKK 254,235.
SOG ApS has published its annual report for 2020. Gross profit came to DKK 262,189, and the net result was DKK 214,270.
SOG ApS has published its annual report for 2019. Gross profit came to DKK 156,725, and the net result was DKK 124,949.
SOG ApS has published its interim report for the period April 11, 2018 to December 31, 2018.
On October 19, 2018, the company changed its name from Oliver Gustav ApS to SOG ApS.
As of April 11, 2018, Henrik Buhl is registered as adm. dir. of SOG ApS.
As of April 11, 2018, Henrik Buhl Holding ApS is registered as an owner of SOG ApS with an ownership share of 50%.
As of April 11, 2018, Oliver Gustav Holding ApS is registered as an owner of SOG ApS with an ownership share of 50%.
SOG ApS was founded on April 11, 2018.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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