Owners, management and financials
CVR: 39286378
Secondary names: Rootly Denmark ApS, Rootly Foods ApS, Rootly Upcycling ApS
Previous names: Plantepølsen IVS, Rootly IVS
DKK -34,918
Gross profit
Net result: DKK -9,229
JESPER HOLMBERG HOLDING ApS (66,66-89,99%), BOWALL INVEST ApS (15-19,99%)
CVR · view owners
Jesper Holmberg
Board: Jesper Holmberg (chair) and 1 member
CVR · view management
Active
Founded 25 January 2018
CVR · view overview
5 employees
CVR · 2020
Owner registered: BOWALL INVEST ApS
CVR · 09/02/2023
View the full event history
Rootly ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2018. The company is registered under the industry Detailhandel med andre fødevarer. The company was previously named Rootly IVS and Plantepølsen IVS. The management consists of Jesper Holmberg. The board consists of Jesper Holmberg (chair) and Christian Bowall. The company is owned by JESPER HOLMBERG HOLDING ApS and BOWALL INVEST ApS. The company has 5 employees (2020). In 2025, the company reported a gross profit of DKK -34,918 and a net result of DKK -9,229 compared with DKK -357,971 the year before. Equity in the 2025 report amounted to DKK -168,046.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | -35 t. | -9 t. | 29 t. | -168 t. | 1 | |
| 202401/07/2023 – 30/06/2024 | -337 t. | -358 t. | 252 t. | -159 t. | - | |
| 202301/07/2022 – 30/06/2023 | 137 t. | 129 t. | 515 t. | 199 t. | - | |
| 202201/07/2021 – 30/06/2022 | -103 t. | -106 t. | 242 t. | 70 t. | 0 | |
| 202101/07/2020 – 30/06/2021 | 18 t. | 26 t. | 221 t. | 176 t. | 0 | |
| 202001/07/2019 – 30/06/2020 | 167 t. | 42 t. | 49 t. | -90 t. | 1 |
Compared to 424 companies in Detailhandel med andre fødevarer
Comparison is based on industry median values
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See the API documentationThe CVR number of Rootly ApS is 39286378.
Rootly ApS is owned by JESPER HOLMBERG HOLDING ApS and BOWALL INVEST ApS.
The management of Rootly ApS consists of Jesper Holmberg.
The board of Rootly ApS consists of Jesper Holmberg and Christian Bowall, with Jesper Holmberg as chair.
In 2025, Rootly ApS reported a gross profit of DKK -34,918.
Rootly ApS had 5 employees in 2020 according to the Danish CVR register.
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Rootly ApS has published its annual report for 2025. Gross profit came to DKK -34,918, and the net result was DKK -9,229.
Rootly ApS has published its annual report for 2024. Gross profit came to DKK -336,992, and the net result was DKK -357,971.
Rootly ApS has published its annual report for 2023. Gross profit came to DKK 137,387, and the net result was DKK 129,285.
As of February 9, 2023, BOWALL INVEST ApS is registered as an owner of Rootly ApS with an ownership share of 15%.
Rootly ApS has published its annual report for 2022. Gross profit came to DKK -102,586, and the net result was DKK -106,417.
As of December 5, 2022, Jesper Holmberg has joined the board of directors of Rootly ApS.
As of December 5, 2022, Finn Nicolai Christmas-Poulsen has left the board of directors of Rootly ApS.
As of December 5, 2022, Peter Brix Bæk has stepped down as director of Rootly ApS.
As of December 5, 2022, JESPER HOLMBERG HOLDING ApS is registered as an owner of Rootly ApS with an ownership share of 66%.
As of December 4, 2022, Jesper Holmberg has left the board of directors of Rootly ApS.
As of March 14, 2022, Jesper Holmberg is registered as adm. dir. of Rootly ApS.
As of March 9, 2022, Marie Bækgaard Andersen has stepped down as director of Rootly ApS.
Rootly ApS has published its annual report for 2021. Gross profit came to DKK 18,481, and the net result was DKK 26,247.
As of June 22, 2021, Jesper Holmberg has joined the board of directors of Rootly ApS.
As of June 22, 2021, Christian Bowall has joined the board of directors of Rootly ApS.
As of June 22, 2021, Finn Nicolai Christmas-Poulsen has joined the board of directors of Rootly ApS.
On June 22, 2021, the company changed its name from Rootly IVS to Rootly ApS.
Rootly ApS has published its annual report for 2020. Gross profit came to DKK 166,903, and the net result was DKK 41,645.
As of June 2, 2020, Ebbe Skovfoged has stepped down as director of Rootly ApS.
On May 30, 2020, the company changed its name from Plantepølsen IVS to Rootly IVS.
Rootly ApS has published its interim report for the period January 25, 2018 to June 30, 2019.
As of December 16, 2019, Marie Bækgaard Andersen is registered as director of Rootly ApS.
As of May 1, 2019, Oliver Lewis Christensen has stepped down as adm. dir. of Rootly ApS.
As of January 25, 2018, Oliver Lewis Christensen is registered as adm. dir. of Rootly ApS.
As of January 25, 2018, Peter Brix Bæk is registered as director of Rootly ApS.
As of January 25, 2018, Ebbe Skovfoged is registered as director of Rootly ApS.
Rootly ApS was founded on January 25, 2018.
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Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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