CVR: 39202441
Secondary names: Fitnessudsalg ApS, Homa Distribution ApS
Previous names: APULS ApS
DKK 9,763,475
Gross profit
Net result: DKK 3,224,036
Maretty Holding ApS, Daniel Hougaards Maskinskrivningsbureau ApS
CVR · view ownership and management
Name registered: Apuls ApS
CVR · 06/02/2018
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Apuls ApS is a Danish company of the type Anpartsselskab based in Tørring, founded in 2018. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The company was previously named APULS ApS. The management consists of Ebbe Maretty Sønderup and Daniel Ahrenkiel Hougaard. The company is owned by Maretty Holding ApS and Daniel Hougaards Maskinskrivningsbureau ApS. The company has 7 employees (2018). In 2025, the company reported a gross profit of DKK 9,763,475 and a net result of DKK 3,224,036 compared with DKK 1,607,783 the year before. Equity in the 2025 report amounted to DKK 7,814,416.
Source: annual report 2025, Danish Business Authority
Apuls ApS has shown a significant recovery in profitability, achieving a gross profit of 9,763,475 DKK and a profit of 3,224,036 DKK in 2025, following a challenging period in 2023 and 2022 where it reported losses. The company's equity has also improved, reaching 7,814,416 DKK in 2025, indicating a strengthening financial position. Despite the absence of disclosed revenue figures, the upward trend in gross profit and profit suggests effective cost management and operational improvements. However, the fluctuating gross profit figures over the years highlight potential volatility in sales or market conditions that could pose risks moving forward. Overall, Apuls ApS appears to be stabilizing within the sports and leisure equipment retail sector, with a positive trajectory in recent years.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive virksomhed, der primært beskæftiger sig med detailhandel med andre varer, herunder specialvarer og non-food varer samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 9.8 mio. | 3.2 mio. | 20.3 mio. | 7.8 mio. | 10 | |
| 202401/07/2023 – 30/06/2024 | 5.8 mio. | 1.6 mio. | 12.4 mio. | 4.8 mio. | 7 | |
| 202301/07/2022 – 30/06/2023 | 2.8 mio. | -1.9 mio. | 17.8 mio. | 3.2 mio. | 10 | |
| 202201/07/2021 – 30/06/2022 | 4.8 mio. | -650 t. | 25 mio. | 5.1 mio. | 14 | |
| 202101/07/2020 – 30/06/2021 | 10.3 mio. | 5.2 mio. | 13.9 mio. | 6 mio. | 12 | |
| 202001/07/2019 – 30/06/2020 | 4 mio. | 362 t. | 6.4 mio. | 841 t. | 10 |
Compared to 678 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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Set up monitoringApuls ApS was founded on 1 January 2018.
Apuls ApS is registered under the industry Detailhandel med sports- og fritidsudstyr (industry code 476310).
Apuls ApS had 7 employees in 2018 according to the Danish CVR register.
Apuls ApS is owned by Maretty Holding ApS and Daniel Hougaards Maskinskrivningsbureau ApS.
In 2025, Apuls ApS reported a gross profit of DKK 9,763,475.
The management of Apuls ApS consists of Ebbe Maretty Sønderup and Daniel Ahrenkiel Hougaard.
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Apuls ApS has published its annual report for 2025. Gross profit came to DKK 9,763,475, and the net result was DKK 3,224,036.
Apuls ApS has published its annual report for 2024. Gross profit came to DKK 5,750,760, and the net result was DKK 1,607,783.
Apuls ApS has published its annual report for 2023. Gross profit came to DKK 2,779,151, and the net result was DKK -1,915,615.
Apuls ApS has published its annual report for 2022. Gross profit came to DKK 4,833,659, and the net result was DKK -649,661.
Apuls ApS has published its annual report for 2021. Gross profit came to DKK 10,312,157, and the net result was DKK 5,206,990.
Apuls ApS has published its annual report for 2020. Gross profit came to DKK 4,016,804, and the net result was DKK 361,732.
As of October 27, 2020, MARTINSEN STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Apuls ApS.
Apuls ApS has published its interim report for the period January 1, 2018 – June 30, 2019.
On February 6, 2018, the company changed its name from APULS ApS to Apuls ApS.
As of January 1, 2018, Ebbe Maretty Sønderup is registered as director of Apuls ApS.
As of January 1, 2018, Daniel Ahrenkiel Hougaard is registered as director of Apuls ApS.
As of January 1, 2018, Maretty Holding ApS is registered as an owner of Apuls ApS with an ownership share of 50%.
As of January 1, 2018, Daniel Hougaards Maskinskrivningsbureau ApS is registered as an owner of Apuls ApS with an ownership share of 50%.
Apuls ApS was founded on January 1, 2018.
3 news items and press releases
Sources: Via Ritzau and Danish news media. Links open at the source.
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