Owners, management and financials
CVR: 39039257
Secondary names: PM Grower ApS
Previous names: PM Grower ApS
DKK -8,750
Gross profit
Net result: DKK -1,909,024
Poul Madsen (100%)
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Poul Madsen
CVR · view management
Active
Founded 26 October 2017
CVR · view overview
68 employees
Annual report 2025 · average
Name registered: Fairytale Holding ApS
CVR · 06/05/2022
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Fairytale Holding ApS is a Danish company of the type Anpartsselskab based in Odense N, founded in 2017. The company is registered under the industry Ikke-finansielle holdingselskaber. The company was previously named PM Grower ApS. The management consists of Poul Madsen. The company is owned by Poul Madsen. According to the 2025 annual report, the company had an average of 68 employees. In 2025, the company reported a gross profit of DKK -8,750 and a net result of DKK -1,909,024 compared with DKK -33,310,845 the year before. Equity in the 2025 report amounted to DKK 12,568,640.
Selskabets formål er at eje aktier eller anparter i datterselskaber, foretage andre erhvervsmæssige investeringer og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | -9 t. | -1.9 mio. | 12.7 mio. | 12.6 mio. | 68 | |
| 202401/01/2024 – 31/12/2024 | -9 t. | -33.3 mio. | 14.6 mio. | 14.5 mio. | 119 | |
| 202301/01/2023 – 31/12/2023 | -10 t. | -1.5 mio. | 41.7 mio. | 41.6 mio. | 75 | |
| 202201/01/2022 – 31/12/2022 | -8 t. | -19.4 mio. | 43.1 mio. | 43.1 mio. | - | |
| 202101/01/2021 – 31/12/2021 | -9 t. | -8 t. | 62.6 mio. | 62.5 mio. | - | |
| 202001/01/2020 – 31/12/2020 | -6 t. | -6 t. | 62.5 mio. | 62.5 mio. | - | |
| 201901/01/2019 – 31/12/2019 | -6 t. | -6 t. | 62.5 mio. | 62.5 mio. | - | |
| 201801/01/2018 – 31/12/2018 | -6 t. | 219 t. | 62.5 mio. | 62.5 mio. | - |
Compared to 50.000 companies in Ikke-finansielle holdingselskaber
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of Fairytale Holding ApS is 39039257.
Fairytale Holding ApS is owned by Poul Madsen.
The management of Fairytale Holding ApS consists of Poul Madsen.
In 2025, Fairytale Holding ApS reported a gross profit of DKK -8,750.
Fairytale Holding ApS had an average of 68 employees in the 2025 financial year according to the annual report.
Fairytale Holding ApS was founded on 26 October 2017.
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Fairytale Holding ApS has published its annual report for 2025. Gross profit came to DKK -8,750, and the net result was DKK -1,909,024.
Fairytale Holding ApS has published its annual report for 2024. Gross profit came to DKK -8,750, and the net result was DKK -33,310,845.
Fairytale Holding ApS has published its annual report for 2023. Gross profit came to DKK -10,000, and the net result was DKK -1,504,253.
Fairytale Holding ApS has published its annual report for 2022. Gross profit came to DKK -7,500, and the net result was DKK -19,403,492.
Fairytale Holding ApS has published its annual report for 2021. Gross profit came to DKK -9,000, and the net result was DKK -7,570.
On May 6, 2022, the company changed its name from PM Grower ApS to Fairytale Holding ApS.
Fairytale Holding ApS has published its annual report for 2020. Gross profit came to DKK -6,000, and the net result was DKK -6,000.
Fairytale Holding ApS has published its annual report for 2019. Gross profit came to DKK -6,000, and the net result was DKK -6,000.
Fairytale Holding ApS has published its annual report for 2018. Gross profit came to DKK -6,000, and the net result was DKK 218,813.
Fairytale Holding ApS has published its interim report for the period October 26, 2017 – December 31, 2017.
As of May 31, 2018, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Fairytale Holding ApS.
As of May 31, 2018, PK INVESTERINGER APS has stepped down as auditor of Fairytale Holding ApS.
As of October 29, 2017, Poul Madsen is registered as an owner of Fairytale Holding ApS with an ownership share of 100%.
As of October 26, 2017, PK INVESTERINGER APS has been appointed auditor of Fairytale Holding ApS.
As of October 26, 2017, Poul Madsen is registered as director of Fairytale Holding ApS.
Fairytale Holding ApS was founded on October 26, 2017.
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