Owners, management and financials
CVR: 38983393
Secondary names: LOOP FITNESS 101 ApS, LOOP FITNESS GRENÅ ApS, LOOP FITNESS THISTED ApS
Previous names: PFJ Holding ApS
DKK 24,171,294
Gross profit
Net result: DKK 1,571,748
JEPSEN J. ApS (15-19,99%), NØRLUND HOLDING ApS (5-9,99%)
1 more
CVR · view owners
Jeppe Wilken Jensen
Board: Finn Hovalt Mathiassen (chair) and 4 members
CVR · view management
Active
Founded 3 October 2017
CVR · view overview
193 employees
CVR · 2026
Owner registered: JEPSEN J. ApS
CVR · 18/06/2026
View the full event history
Fitness & Dreams ApS is a Danish company of the type Anpartsselskab based in Viborg, founded in 2017. The company is registered under the industry Drift af fitnesscentre. The company was previously named PFJ Holding ApS. The management consists of Jeppe Wilken Jensen. The board consists of Finn Hovalt Mathiassen (chair), Christian Lau Deleuran, Frank Mikkelsen and Jeppe Wilken Jensen. The company is owned by JEPSEN J. ApS, NØRLUND HOLDING ApS and Fitness Galaxy ApS. The company has 193 employees (2026). In 2025, the company reported a gross profit of DKK 24,171,294 and a net result of DKK 1,571,748 compared with DKK -670,959 the year before. Equity in the 2025 report amounted to DKK 1,464,210.
Source: annual report 2025, Danish Business Authority
The financial health of Fitness & Dreams ApS shows a significant recovery in 2025, with a gross profit of 24,171,294 DKK and a profit of 1,571,748 DKK, marking a positive turnaround from previous years of losses. The trend in gross profit has been increasing, rising from 5,950,632 DKK in 2022 to 24,171,294 DKK in 2025, indicating improved operational efficiency and possibly a growing customer base. However, the company faced substantial losses in prior years, with equity declining from 16,115,043 DKK in 2021 to 1,464,210 DKK in 2025, raising concerns about long-term sustainability. Positioned within the fitness center industry, Fitness & Dreams ApS appears to be on a recovery trajectory, but its past financial struggles highlight the need for continued focus on profitability and equity management.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive fitness- og motionscenter og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 24.2 mio. | 1.6 mio. | 33.2 mio. | 1.5 mio. | 28 | |
| 202401/01/2024 – 31/12/2024 | 19.8 mio. | -671 t. | 35.2 mio. | 409 t. | 27 | |
| 202301/01/2023 – 31/12/2023 | 8.4 mio. | -6.8 mio. | 37.1 mio. | 1.3 mio. | 16 | |
| 202201/01/2022 – 31/12/2022 | 6 mio. | -8 mio. | 41.3 mio. | 8.1 mio. | 14 | |
| 202101/01/2021 – 31/12/2021 | 6.9 mio. | -6.4 mio. | 44.5 mio. | 16.1 mio. | 18 | |
| 202001/01/2020 – 31/12/2020 | - | -531 t. | 11.8 mio. | 1.2 mio. | 1 | |
| 201901/01/2019 – 31/12/2019 | - | 739 t. | 15 mio. | 1.8 mio. | 1 |
Compared to 520 companies in Drift af fitnesscentre
Comparison is based on industry median values
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See the API documentationThe CVR number of Fitness & Dreams ApS is 38983393.
Fitness & Dreams ApS is owned by JEPSEN J. ApS, NØRLUND HOLDING ApS and Fitness Galaxy ApS.
The management of Fitness & Dreams ApS consists of Jeppe Wilken Jensen.
The board of Fitness & Dreams ApS consists of Finn Hovalt Mathiassen, Christian Lau Deleuran and Frank Mikkelsen, with Finn Hovalt Mathiassen as chair.
In 2025, Fitness & Dreams ApS reported a gross profit of DKK 24,171,294.
Fitness & Dreams ApS had 193 employees in 2026 according to the Danish CVR register.
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Contact info changed: new email: [email protected] (July 3, 2026).
Contact info changed: new email: [email protected] (June 25, 2026).
Contact info changed: new email: [email protected] (June 22, 2026).
Contact info changed: new email: [email protected] (June 22, 2026).
As of June 18, 2026, JEPSEN J. ApS is registered as an owner of Fitness & Dreams ApS with an ownership share of 15%.
Address changed to Falkevej 19, 8800 Viborg (May 5, 2026).
Contact info changed: new email: [email protected] (May 5, 2026).
As of March 31, 2026, NØRLUND HOLDING ApS is registered as an owner of Fitness & Dreams ApS with an ownership share of 5%.
Fitness & Dreams ApS has published its annual report for 2025. Gross profit came to DKK 24,171,294, and the net result was DKK 1,571,748.
Contact info changed: new email: [email protected] (January 24, 2026).
Contact info changed: new email: [email protected] (January 23, 2026).
As of January 23, 2026, Svend Nørlund Christensen has left the board of directors of Fitness & Dreams ApS.
As of January 23, 2026, Fitness Galaxy ApS is registered as an owner of Fitness & Dreams ApS with an ownership share of 66%.
As of August 18, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of Fitness & Dreams ApS.
As of August 18, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of Fitness & Dreams ApS.
Fitness & Dreams ApS has published its annual report for 2024. Gross profit came to DKK 19,834,531, and the net result was DKK -670,959.
As of December 17, 2024, Finn Hovalt Mathiassen has joined the board of directors of Fitness & Dreams ApS.
As of December 17, 2024, Svend Nørlund Christensen has joined the board of directors of Fitness & Dreams ApS.
As of December 17, 2024, Per Hermann Jepsen has joined the board of directors of Fitness & Dreams ApS.
As of December 17, 2024, Frank Mikkelsen has joined the board of directors of Fitness & Dreams ApS.
As of December 17, 2024, Jeppe Wilken Jensen has joined the board of directors of Fitness & Dreams ApS.
As of December 17, 2024, Christian Lau Deleuran has joined the board of directors of Fitness & Dreams ApS.
Fitness & Dreams ApS has published its annual report for 2023. Gross profit came to DKK 8,430,222, and the net result was DKK -6,764,508.
Fitness & Dreams ApS has published its annual report for 2022. Gross profit came to DKK 5,950,632, and the net result was DKK -8,015,519.
Fitness & Dreams ApS has published its annual report for 2021. Gross profit came to DKK 6,857,428, and the net result was DKK -6,372,733.
Fitness & Dreams ApS has published its annual report for 2020. The net result was DKK -530,928.
On April 19, 2021, the company changed its name from PFJ Holding ApS to Fitness & Dreams ApS.
Fitness & Dreams ApS has published its annual report for 2019. The net result was DKK 739,202.
Fitness & Dreams ApS has published its interim report for the period October 3, 2017 to December 31, 2018.
As of October 3, 2017, A/S PSE 17 NR. 1056 has been appointed auditor of Fitness & Dreams ApS.
As of October 3, 2017, Jeppe Wilken Jensen is registered as director of Fitness & Dreams ApS.
Fitness & Dreams ApS was founded on October 3, 2017.
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