Owners, management and financials
CVR: 38918273
DKK 4,968,424
Gross profit
Net result: DKK -3,476,983
MICHAEL HOVE HOLDING ApS (5-9,99%), WOODBRIDGE ApS (15-19,99%)
5 more
CVR · view owners
Frederik Marcus Smedegaard Dannevang, Jon Fogelstrøm Reitz
CVR · view management
Active
Founded 8 September 2017
CVR · view overview
11 employees
CVR · 2026
Director role ended: Frank Løvendahl Nielsen
CVR · 15/01/2025
View the full event history
Pensure ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2017. The company is registered under the industry Forsikringsagenters og forsikringsmægleres aktiviteter. The management consists of Frederik Marcus Smedegaard Dannevang and Jon Fogelstrøm Reitz. The company's owners include MICHAEL HOVE HOLDING ApS, WOODBRIDGE ApS and LØVENDAHL H0LDING ApS. The company has 11 employees (2026). In 2025, the company reported a gross profit of DKK 4,968,424 and a net result of DKK -3,476,983 compared with DKK 330,829 the year before. Equity in the 2025 report amounted to DKK -4,339,982.
Source: annual report 2025, Danish Business Authority
Pensure ApS is currently facing significant financial challenges, as evidenced by its declining profitability and negative equity position. In 2025, the company reported a gross profit of 4,968,424 DKK but incurred a loss of 3,476,983 DKK, contributing to an equity deficit of 4,339,982 DKK. Over the past four years, gross profit has fluctuated, peaking at 6,859,771 DKK in 2024, but overall, the trend shows increasing losses and a deteriorating equity situation, with equity dropping from 8,975 DKK in 2021 to -4,339,982 DKK in 2025. The lack of disclosed revenue and the negative profit margins raise concerns about its sustainability and competitive position within the insurance agency and brokerage industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed inden for pensions- og forsikringsbranchen, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5M | -3.5M | 7.3M | -4.3M | 10 | |
| 202401/01/2024 – 31/12/2024 | 6.9M | 331K | 9.8M | -863K | 8 | |
| 202301/01/2023 – 31/12/2023 | 2.6M | -2M | 5.4M | -3.7M | 6 | |
| 202201/01/2022 – 31/12/2022 | 1.2M | -2.7M | 6.3M | -1.8M | 6 | |
| 202101/01/2021 – 31/12/2021 | 1.1M | -1.5M | 8.3M | 9K | 6 | |
| 202001/01/2020 – 31/12/2020 | 533K | -1.1M | 5.4M | 528K | 6 | |
| 201901/01/2019 – 31/12/2019 | -321K | -433K | 1.9M | 564K | 1 |
Compared to 321 companies in Forsikringsagenters og forsikringsmægleres aktiviteter
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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See the API documentationThe CVR number of Pensure ApS is 38918273.
The owners of Pensure ApS include MICHAEL HOVE HOLDING ApS, WOODBRIDGE ApS and LØVENDAHL H0LDING ApS.
The management of Pensure ApS consists of Frederik Marcus Smedegaard Dannevang and Jon Fogelstrøm Reitz.
In 2025, Pensure ApS reported a gross profit of DKK 4,968,424.
Pensure ApS had 11 employees in 2026 according to the Danish CVR register.
Pensure ApS was founded on 8 September 2017.
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Pensure ApS has published its annual report for 2025. Gross profit came to DKK 4,968,424, and the net result was DKK -3,476,983.
Pensure ApS has published its annual report for 2024. Gross profit came to DKK 6,859,771, and the net result was DKK 330,829.
As of January 15, 2025, Frank Løvendahl Nielsen has stepped down as director of Pensure ApS.
As of October 9, 2024, Frederik Marcus Smedegaard Dannevang has left the board of directors of Pensure ApS.
As of October 9, 2024, Jon Fogelstrøm Reitz has left the board of directors of Pensure ApS.
As of October 9, 2024, John Thomas has left the board of directors of Pensure ApS.
As of October 9, 2024, Eske Gunge has left the board of directors of Pensure ApS.
As of October 9, 2024, Nina Christensen has left the board of directors of Pensure ApS.
As of October 9, 2024, Michael Hove Jacobsen has left the board of directors of Pensure ApS.
Pensure ApS has published its annual report for 2023. Gross profit came to DKK 2,554,913, and the net result was DKK -2,006,108.
As of June 28, 2024, Frederik Marcus Smedegaard Dannevang has joined the board of directors of Pensure ApS.
As of June 28, 2024, Jon Fogelstrøm Reitz has joined the board of directors of Pensure ApS.
As of June 28, 2024, John Thomas has joined the board of directors of Pensure ApS.
As of June 28, 2024, Eske Gunge has joined the board of directors of Pensure ApS.
As of June 28, 2024, Nina Christensen has joined the board of directors of Pensure ApS.
As of June 28, 2024, Michael Hove Jacobsen has joined the board of directors of Pensure ApS.
As of May 22, 2024, MICHAEL HOVE HOLDING ApS is registered as an owner of Pensure ApS with an ownership share of 5%.
Pensure ApS has published its annual report for 2022. Gross profit came to DKK 1,164,505, and the net result was DKK -2,731,690.
Pensure ApS has published its annual report for 2021. Gross profit came to DKK 1,137,777, and the net result was DKK -1,519,275.
As of August 19, 2021, LØVENDAHL H0LDING ApS is registered as an owner of Pensure ApS with an ownership share of 5%.
Pensure ApS has published its annual report for 2020. Gross profit came to DKK 533,358, and the net result was DKK -1,085,471.
As of March 29, 2021, WOODBRIDGE ApS is registered as an owner of Pensure ApS with an ownership share of 15%.
As of March 29, 2021, Dykehouse ApS is registered as an owner of Pensure ApS with an ownership share of 5%.
Pensure ApS has published its annual report for 2019. Gross profit came to DKK -320,933, and the net result was DKK -433,198.
As of July 9, 2019, Frank Løvendahl Nielsen is registered as director of Pensure ApS.
As of July 9, 2019, CARBON60 Invest ApS is registered as an owner of Pensure ApS with an ownership share of 5%.
As of June 1, 2019, inforevision statsautoriseret revisionsaktieselskab has been appointed auditor of Pensure ApS.
Pensure ApS has published its interim report for the period September 8, 2017 to December 31, 2018.
As of September 8, 2017, Frederik Marcus Smedegaard Dannevang is registered as director of Pensure ApS.
As of September 8, 2017, Jon Fogelstrøm Reitz is registered as director of Pensure ApS.
As of September 8, 2017, ANLUDA ApS is registered as an owner of Pensure ApS with an ownership share of 20%.
As of September 8, 2017, Reitz Holding ApS is registered as an owner of Pensure ApS with an ownership share of 20%.
Pensure ApS was founded on September 8, 2017.
1 news item or press release
Sparekassen Danmark, Middelfart Sparekasse og SJF Bank er blandt de fem nye bankkunder hos Pensure.
Sources: Via Ritzau and Danish news media. Links open at the source.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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