Owners, management and financials
CVR: 38751786
DKK 1,437,552
Gross profit
Net result: DKK 53,760
Jiawu Chen (100%)
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Jiawu Chen
CVR · view management
Active
Founded 28 June 2017
CVR · view overview
3 employees
CVR · 2018
Director role ended: Wenqi Miao
CVR · 16/06/2022
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Pinocchio Mad ApS is a Danish company of the type Anpartsselskab based in Helsingør, founded in 2017. The company is registered under the industry Servering af mad i restauranter og caféer. The management consists of Jiawu Chen. The company is owned by Jiawu Chen. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 1,437,552 and a net result of DKK 53,760 compared with DKK 137,377 the year before. Equity in the 2025 report amounted to DKK -1,041,895.
Source: annual report 2025, Danish Business Authority
The financial health of Pinocchio Mad ApS shows a mixed trajectory, with fluctuating profitability and persistent negative equity. Gross profit has steadily increased from 1,021,728 DKK in 2021 to 1,437,552 DKK in 2025, indicating a growing ability to generate revenue from its operations. However, the company has faced challenges, including a significant loss of -204,019 DKK in 2023 and negative equity reaching -1,041,895 DKK in 2025, raising concerns about its long-term viability. While the gross profit margins are improving, the ongoing equity deficit and lack of disclosed revenue suggest potential financial instability within the competitive restaurant and café sector.
AI-generated summary · Generated 15/08/2026
Selskabets formål er drive restauration og hermed efter ledelsens skøn beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 1.4 mio. | 54 t. | 328 t. | -1 mio. | - | |
| 202401/10/2023 – 30/09/2024 | 1.4 mio. | 137 t. | 372 t. | -1.1 mio. | 4 | |
| 202301/10/2022 – 30/09/2023 | 1.2 mio. | -204 t. | 358 t. | -1.2 mio. | 4 | |
| 202201/10/2021 – 30/09/2022 | 1.1 mio. | 26 t. | 471 t. | -1 mio. | 3 | |
| 202101/10/2020 – 30/09/2021 | 1 mio. | -114 t. | 609 t. | -1.1 mio. | 5 | |
| 202001/10/2019 – 30/09/2020 | 778 t. | -166 t. | 680 t. | -902 t. | - | |
| 201901/10/2018 – 30/09/2019 | 1.3 mio. | -211 t. | 604 t. | -735 t. | - |
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Set up monitoringThe CVR number of Pinocchio Mad ApS is 38751786.
Pinocchio Mad ApS is owned by Jiawu Chen.
The management of Pinocchio Mad ApS consists of Jiawu Chen.
In 2025, Pinocchio Mad ApS reported a gross profit of DKK 1,437,552.
Pinocchio Mad ApS had 3 employees in 2018 according to the Danish CVR register.
Pinocchio Mad ApS was founded on 28 June 2017.
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Pinocchio Mad ApS has published its annual report for 2025. Gross profit came to DKK 1,437,552, and the net result was DKK 53,760.
Pinocchio Mad ApS has published its annual report for 2024. Gross profit came to DKK 1,385,578, and the net result was DKK 137,377.
Pinocchio Mad ApS has published its annual report for 2023. Gross profit came to DKK 1,244,104, and the net result was DKK -204,019.
Pinocchio Mad ApS has published its annual report for 2022. Gross profit came to DKK 1,127,301, and the net result was DKK 25,888.
As of June 16, 2022, Jiawu Chen is registered as director of Pinocchio Mad ApS.
As of June 16, 2022, Wenqi Miao has stepped down as director of Pinocchio Mad ApS.
Pinocchio Mad ApS has published its annual report for 2021. Gross profit came to DKK 1,021,728, and the net result was DKK -113,627.
Pinocchio Mad ApS has published its annual report for 2020. Gross profit came to DKK 777,652, and the net result was DKK -166,394.
As of June 15, 2020, Jiawu Chen is registered as an owner of Pinocchio Mad ApS with an ownership share of 100%.
Pinocchio Mad ApS has published its annual report for 2019. Gross profit came to DKK 1,268,828, and the net result was DKK -211,014.
Pinocchio Mad ApS has published its interim report for the period June 28, 2017 – September 30, 2018.
As of June 28, 2017, Wenqi Miao is registered as director of Pinocchio Mad ApS.
Pinocchio Mad ApS was founded on June 28, 2017.
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