Owners, management and financials
CVR: 38748890
USD 3,414,149
Gross profit
Net result: USD -640,799
Baymard Institute Holding ApS (100%)
CVR · view owners
Jamie Biering Holst, Kristian Kiehn Holst
Board: Parag Khandelwal (chair) and 4 members
CVR · view management
Active
Founded 19 June 2017
CVR · view overview
4 employees
CVR · 2018
Owner registered: Baymard Institute Holding ApS
CVR · 18/04/2024
View the full event history
Baymard Institute ApS is a Danish company of the type Anpartsselskab based in Farum, founded in 2017. The company is registered under the industry Anden udgivelse af software. The management consists of Jamie Biering Holst and Kristian Kiehn Holst. The board consists of Parag Khandelwal (chair), Cameron Joseph Ghorbani, Kristian Kiehn Holst and Paul James D'Arcy. The company is owned by Baymard Institute Holding ApS. The company has 4 employees (2018). In 2025, the company reported a gross profit of USD 3,414,149 and a net result of USD -640,799 compared with DKK 10,502,413 the year before. Equity in the 2025 report amounted to USD 6,924,399.
Source: annual report 2025, Danish Business Authority
The financial health of Baymard Institute ApS appears strong, particularly in terms of gross profit and equity. In 2024, the company reported a gross profit of approximately 31.5 million DKK and a profit of about 10.5 million DKK, indicating a solid profitability trend. However, the absence of revenue figures for 2025 raises concerns about sustainability, as the company reported a loss of 640,799 USD that year despite a healthy equity position of 6.9 million USD. Overall, while the company has demonstrated significant growth in gross profit and equity since its founding in 2017, its reliance on gross profit without consistent revenue reporting could pose risks in maintaining its competitive position within the software publishing industry.
AI-generated summary · Generated 20/08/2026
Virksomhedens formål er at drive virksomhed med markedsanalyse samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -641 t. USD | 10.7 mio. USD | 6.9 mio. USD | 24 | |
| 202401/01/2024 – 31/12/2024 | 46 mio. | 10.5 mio. | 79.9 mio. | 52.9 mio. | 21 | |
| 202301/01/2023 – 31/12/2023 | - | 13.2 mio. | 53.8 mio. | 28.7 mio. | 19 | |
| 202201/01/2022 – 31/12/2022 | - | 11 mio. | 30.8 mio. | 17.5 mio. | 29 | |
| 202101/01/2021 – 31/12/2021 | - | 8.2 mio. | 16.5 mio. | 9.2 mio. | 4 | |
| 202001/01/2020 – 31/12/2020 | - | 2.5 mio. | 5.6 mio. | 5.2 mio. | 4 | |
| 201901/01/2019 – 31/12/2019 | - | 2.7 mio. | 4.7 mio. | 4.4 mio. | 4 | |
| 201801/01/2018 – 31/12/2018 | - | 819 t. | 2.7 mio. | 2.5 mio. | 4 | |
| 201701/01/2017 – 31/12/2017 | - | 1.5 mio. | 4.3 mio. | 3.8 mio. | 4 |
Compared to 1.250 companies in Anden udgivelse af software
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Baymard Institute ApS is 38748890.
Baymard Institute ApS is owned by Baymard Institute Holding ApS.
The management of Baymard Institute ApS consists of Jamie Biering Holst and Kristian Kiehn Holst.
The board of Baymard Institute ApS consists of Parag Khandelwal, Cameron Joseph Ghorbani and Kristian Kiehn Holst, with Parag Khandelwal as chair.
In 2025, Baymard Institute ApS reported a gross profit of USD 3,414,149.
Baymard Institute ApS had 4 employees in 2018 according to the Danish CVR register.
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Contact info changed: new email: [email protected], new website: baymard.com (September 10, 2026).
As of September 1, 2026, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of Baymard Institute ApS.
As of September 1, 2026, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Baymard Institute ApS.
Baymard Institute ApS has published its annual report for 2025. Gross profit came to DKK 3,414,149, and the net result was DKK -640,799.
Baymard Institute ApS has published its annual report for 2024. Revenue came to DKK 45,978,007, and the net result was DKK 10,502,413.
As of April 18, 2024, Kristian Kiehn Holst has joined the board of directors of Baymard Institute ApS.
As of April 18, 2024, Parag Khandelwal has joined the board of directors of Baymard Institute ApS.
As of April 18, 2024, Richard Paul Byrne has joined the board of directors of Baymard Institute ApS.
As of April 18, 2024, Paul James D'Arcy has joined the board of directors of Baymard Institute ApS.
As of April 18, 2024, Cameron Joseph Ghorbani has joined the board of directors of Baymard Institute ApS.
As of April 18, 2024, Jamie Biering Holst has left the board of directors of Baymard Institute ApS.
As of April 18, 2024, Kevin Leig Bengtsson has left the board of directors of Baymard Institute ApS.
As of April 18, 2024, Baymard Institute Holding ApS is registered as an owner of Baymard Institute ApS with an ownership share of 100%.
Baymard Institute ApS has published its annual report for 2023. Gross profit came to DKK 32,941,151, and the net result was DKK 13,212,157.
As of April 17, 2024, Kristian Kiehn Holst has left the board of directors of Baymard Institute ApS.
Baymard Institute ApS has published its annual report for 2022. Gross profit came to DKK 31,505,365, and the net result was DKK 10,950,431.
As of May 31, 2023, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Baymard Institute ApS.
As of May 30, 2023, MunkStrunge Statsautoriserede Revisorer I/S has stepped down as auditor of Baymard Institute ApS.
As of August 17, 2022, Jamie Biering Holst has joined the board of directors of Baymard Institute ApS.
As of August 17, 2022, Kristian Kiehn Holst has joined the board of directors of Baymard Institute ApS.
As of August 17, 2022, Kevin Leig Bengtsson has joined the board of directors of Baymard Institute ApS.
Baymard Institute ApS has published its annual report for 2021. Gross profit came to DKK 14,185,302, and the net result was DKK 8,246,090.
Baymard Institute ApS has published its annual report for 2020. Gross profit came to DKK 5,761,316, and the net result was DKK 2,460,696.
Baymard Institute ApS has published its annual report for 2019. Gross profit came to DKK 5,712,903, and the net result was DKK 2,692,419.
As of July 9, 2020, MunkStrunge Statsautoriserede Revisorer I/S has been appointed auditor of Baymard Institute ApS.
Baymard Institute ApS has published its annual report for 2018. Gross profit came to DKK 3,246,914, and the net result was DKK 818,623.
Baymard Institute ApS has published its annual report for 2017. Gross profit came to DKK 4,387,501, and the net result was DKK 1,481,072.
As of June 19, 2017, Jamie Biering Holst is registered as director of Baymard Institute ApS.
As of June 19, 2017, Kristian Kiehn Holst is registered as director of Baymard Institute ApS.
Baymard Institute ApS was founded on June 19, 2017.
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