Owners, management and financials
CVR: 38696726
Secondary names: Compound Effect ApS, AI Digital Sales ApS
Previous names: Politica Communication IVS, Compound Effect IVS, Compound Effect ApS
DKK 3,009,199
Gross profit
Net result: DKK -121,400
Otto Mickey Madsen (25-33,32%), J. WESTI-HENRIKSEN HOLDING ApS (66,66-89,99%)
CVR · view owners
Jesper Westi-Henriksen
CVR · view management
Active
Founded 1 June 2017
CVR · view overview
10 employees
CVR · 2026
Owner registered: Otto Mickey Madsen
CVR · 05/01/2023
View the full event history
Bluebird ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2017. The company is registered under the industry Drift af callcentre. The company was previously named Compound Effect ApS and Compound Effect IVS. The management consists of Jesper Westi-Henriksen. The company is owned by Otto Mickey Madsen and J. WESTI-HENRIKSEN HOLDING ApS. The company has 10 employees (2026). In 2025, the company reported a gross profit of DKK 3,009,199 and a net result of DKK -121,400 compared with DKK -692,978 the year before. Equity in the 2025 report amounted to DKK -967,287.
Source: annual report 2025, Danish Business Authority
The financial health of Bluebird ApS shows a concerning trend, with consistent losses and negative equity over the past four years. Gross profit has fluctuated slightly, peaking at 3,009,199 DKK in 2025, but the company reported a loss of 121,400 DKK for that year, indicating ongoing profitability challenges. Equity has deteriorated from 1 DKK in 2021 to -967,287 DKK in 2025, raising concerns about its financial stability and ability to attract investment. As a call center operator, the company faces significant pressure to improve its margins and operational efficiency to regain a solid footing in the competitive industry.
AI-generated summary · Generated 13/08/2026
Virksomhedens formål er handels-, rådgivnings- og servicevirksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -121 t. | 609 t. | -967 t. | 12 | |
| 202401/01/2024 – 31/12/2024 | - | -693 t. | 393 t. | -846 t. | 9 | |
| 202301/01/2023 – 31/12/2023 | - | -35 t. | 463 t. | -153 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | - | -148 t. | 436 t. | -118 t. | 4 | |
| 202101/06/2020 – 31/05/2021 | - | 0 | 1 | 1 | - | |
| 202001/06/2019 – 31/05/2020 | - | 0 | 1 | 1 | - | |
| 201901/06/2018 – 31/05/2019 | 0 | 0 | 1 | 1 | - | |
| 201809/06/2017 – 31/05/2018 | 0 | 0 | 1 | 1 | - |
Compared to 92 companies in Drift af callcentre
Comparison is based on industry median values
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Set up monitoringThe CVR number of Bluebird ApS is 38696726.
Bluebird ApS is owned by Otto Mickey Madsen and J. WESTI-HENRIKSEN HOLDING ApS.
The management of Bluebird ApS consists of Jesper Westi-Henriksen.
In 2025, Bluebird ApS reported a gross profit of DKK 3,009,199.
Bluebird ApS had 10 employees in 2026 according to the Danish CVR register.
Bluebird ApS was founded on 1 June 2017.
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Bluebird ApS has published its annual report for 2025. Gross profit came to DKK 3,009,199, and the net result was DKK -121,400.
Address changed to Ørestads Boulevard 73 7. 73, 7, 2300 København S (January 20, 2026).
Bluebird ApS has published its annual report for 2024. Gross profit came to DKK 1,902,339, and the net result was DKK -692,978.
Bluebird ApS has published its annual report for 2023. Gross profit came to DKK 1,220,050, and the net result was DKK -34,508.
Bluebird ApS has published its annual report for 2022. Gross profit came to DKK 1,289,456, and the net result was DKK -148,139.
As of January 5, 2023, Otto Mickey Madsen is registered as an owner of Bluebird ApS with an ownership share of 25%.
As of September 9, 2022, J. WESTI-HENRIKSEN HOLDING ApS is registered as an owner of Bluebird ApS with an ownership share of 66%.
Bluebird ApS has published its interim report for the period June 1, 2021 to December 31, 2021.
On February 14, 2022, the company changed its name from Compound Effect ApS to Bluebird ApS.
On October 11, 2021, the company changed its name from Compound Effect IVS to Compound Effect ApS.
Bluebird ApS has published its annual report for 2021. Gross profit came to DKK 0, and the net result was DKK 0.
Bluebird ApS has published its annual report for 2020. Gross profit came to DKK 0, and the net result was DKK 0.
Bluebird ApS has published its annual report for 2019. Revenue came to DKK 0, and the net result was DKK 0.
Bluebird ApS has published its annual report for 2018. Revenue came to DKK 0, and the net result was DKK 0.
On May 16, 2018, the company changed its name from Politica Communication IVS to Compound Effect IVS.
As of June 9, 2017, Jesper Westi-Henriksen is registered as adm. dir. of Bluebird ApS.
Bluebird ApS was founded on June 1, 2017.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
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