CVR: 38696726
Secondary names: Compound Effect ApS, AI Digital Sales ApS
Previous names: Politica Communication IVS, Compound Effect IVS, Compound Effect ApS
DKK 3,009,199
Gross profit
Net result: DKK -121,400
Otto Mickey Madsen, J. WESTI-HENRIKSEN HOLDING ApS
CVR · view ownership and management
Owner registered: Otto Mickey Madsen
CVR · 05/01/2023
View the full event history
Bluebird ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2017. The company is registered under the industry Drift af callcentre. The company was previously named Compound Effect ApS and Compound Effect IVS. The management consists of Jesper Westi-Henriksen. The company is owned by Otto Mickey Madsen and J. WESTI-HENRIKSEN HOLDING ApS. In 2025, the company reported a gross profit of DKK 3,009,199 and a net result of DKK -121,400 compared with DKK -692,978 the year before. Equity in the 2025 report amounted to DKK -967,287.
Source: annual report 2025, Danish Business Authority
The financial health of Bluebird ApS shows a concerning trend, with consistent losses and negative equity over the past four years. Gross profit has fluctuated slightly, peaking at 3,009,199 DKK in 2025, but the company reported a loss of 121,400 DKK for that year, indicating ongoing profitability challenges. Equity has deteriorated from 1 DKK in 2021 to -967,287 DKK in 2025, raising concerns about its financial stability and ability to attract investment. As a call center operator, the company faces significant pressure to improve its margins and operational efficiency to regain a solid footing in the competitive industry.
AI-generated summary · Generated 13/08/2026
Virksomhedens formål er handels-, rådgivnings- og servicevirksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | -121 t. | 609 t. | -967 t. | 12 | |
| 202401/01/2024 – 31/12/2024 | - | -693 t. | 393 t. | -846 t. | 9 | |
| 202301/01/2023 – 31/12/2023 | - | -35 t. | 463 t. | -153 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | - | -148 t. | 436 t. | -118 t. | 4 | |
| 202101/06/2020 – 31/05/2021 | - | 0 | 1 | 1 | - | |
| 202001/06/2019 – 31/05/2020 | - | 0 | 1 | 1 | - | |
| 201901/06/2018 – 31/05/2019 | 0 | 0 | 1 | 1 | - | |
| 201809/06/2017 – 31/05/2018 | 0 | 0 | 1 | 1 | - |
Compared to 96 companies in Drift af callcentre
Comparison is based on industry median values
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Set up monitoringBluebird ApS was founded on 1 June 2017.
Bluebird ApS is registered under the industry Drift af callcentre (industry code 822000).
Bluebird ApS is owned by Otto Mickey Madsen and J. WESTI-HENRIKSEN HOLDING ApS.
In 2025, Bluebird ApS reported a gross profit of DKK 3,009,199.
The management of Bluebird ApS consists of Jesper Westi-Henriksen.
Bluebird ApS is located at c/o Debtia A/S, Ørestads Boulevard 73 7., 2300 København S.
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Bluebird ApS has published its annual report for 2025. Gross profit came to DKK 3,009,199, and the net result was DKK -121,400.
Address changed to Ørestads Boulevard 73 7. 73, 7, 2300 København S (January 20, 2026).
Bluebird ApS has published its annual report for 2024. Gross profit came to DKK 1,902,339, and the net result was DKK -692,978.
Bluebird ApS has published its annual report for 2023. Gross profit came to DKK 1,220,050, and the net result was DKK -34,508.
Bluebird ApS has published its annual report for 2022. Gross profit came to DKK 1,289,456, and the net result was DKK -148,139.
As of January 5, 2023, Otto Mickey Madsen is registered as an owner of Bluebird ApS with an ownership share of 25%.
As of September 9, 2022, J. WESTI-HENRIKSEN HOLDING ApS is registered as an owner of Bluebird ApS with an ownership share of 66%.
Bluebird ApS has published its interim report for the period June 1, 2021 – December 31, 2021.
On February 14, 2022, the company changed its name from Compound Effect ApS to Bluebird ApS.
On October 11, 2021, the company changed its name from Compound Effect IVS to Compound Effect ApS.
Bluebird ApS has published its annual report for 2021. Gross profit came to DKK 0, and the net result was DKK 0.
Bluebird ApS has published its annual report for 2020. Gross profit came to DKK 0, and the net result was DKK 0.
Bluebird ApS has published its annual report for 2019. Revenue came to DKK 0, and the net result was DKK 0.
Bluebird ApS has published its annual report for 2018. Revenue came to DKK 0, and the net result was DKK 0.
On May 16, 2018, the company changed its name from Politica Communication IVS to Compound Effect IVS.
As of June 9, 2017, Jesper Westi-Henriksen is registered as adm. dir. of Bluebird ApS.
Bluebird ApS was founded on June 1, 2017.
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