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Bluebird ApS

CVR: 38696726

Growing 33% p.a.Small companyEstablished (9 yrs)Loss-making

Secondary names: Compound Effect ApS, AI Digital Sales ApS

Previous names: Politica Communication IVS, Compound Effect IVS, Compound Effect ApS

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About Bluebird ApS

Bluebird ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2017. The company is registered under the industry Drift af callcentre. The company was previously named Compound Effect ApS and Compound Effect IVS. The management consists of Jesper Westi-Henriksen. The company is owned by Otto Mickey Madsen and J. WESTI-HENRIKSEN HOLDING ApS. In 2025, the company reported a gross profit of DKK 3,009,199 and a net result of DKK -121,400 compared with DKK -692,978 the year before. Equity amounted to DKK -967,287.

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Overview

Company type
APS
Anpartsselskab
Address
c/o Debtia A/S, Ørestads Boulevard 73 7., 2300 København S
KØBENHAVN
2300 København S
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Founded
1.6.2017
Start date
9.6.2017

Details

Industry
Drift af callcentre
Code: 822000
Capital
40.000 kr.

Purpose

Virksomhedens formål er handels-, rådgivnings- og servicevirksomhed.

Location

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Financials

YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
2025--121 t.609 t.-967 t.12
2024--693 t.393 t.-846 t.9
2023--35 t.463 t.-153 t.3
2022--148 t.436 t.-118 t.4
2021-011-
2020-011-
20190011-
20180011-

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Industry Benchmarks

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Compared to 96 companies in Drift af callcentre

Employees
Company12
Industry median30
2.5x below
Equity ratio
Company-158.8%
Industry median46.0%
100% below

Comparison is based on industry median values

Ownership

Owners
J. WESTI-HENRIKSEN HOLDING ApS
CVR: 36417552
66,66-89,99%
Otto Mickey Madsen
25-33,32%
Bluebird ApS
CVR: 38696726

Management

Directors

Jesper Westi-Henriksen(ADM. DIR.)

PEP screening

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Founders

J. WESTI-HENRIKSEN HOLDING ApS

Production units (2)

Bluebird ApS
P-no: 1030419177
Ørestads Boulevard 73 7., 2300, København S
Drift af callcentre

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History

17 events
2026
Bluebird ApS: The 2025 annual report is outJun 30, 2026

Bluebird ApS has published its annual report for 2025. Gross profit came to DKK 3,009,199, and the net result was DKK -121,400.

Bluebird ApS changes addressJan 20, 2026

Address changed to Ørestads Boulevard 73 7. 73, 7, 2300 København S (January 20, 2026).

2025
Bluebird ApS: The 2024 annual report is outJun 25, 2025

Bluebird ApS has published its annual report for 2024. Gross profit came to DKK 1,902,339, and the net result was DKK -692,978.

2024
Bluebird ApS: The 2023 annual report is outJul 4, 2024

Bluebird ApS has published its annual report for 2023. Gross profit came to DKK 1,220,050, and the net result was DKK -34,508.

2023
Bluebird ApS: The 2022 annual report is outJun 8, 2023

Bluebird ApS has published its annual report for 2022. Gross profit came to DKK 1,289,456, and the net result was DKK -148,139.

Otto Mickey Madsen registered as owner of Bluebird ApSJan 5, 2023

As of January 5, 2023, Otto Mickey Madsen is registered as an owner of Bluebird ApS with an ownership share of 25%.

2022
J. WESTI-HENRIKSEN HOLDING ApS registered as owner of Bluebird ApSSep 9, 2022

As of September 9, 2022, J. WESTI-HENRIKSEN HOLDING ApS is registered as an owner of Bluebird ApS with an ownership share of 66%.

Bluebird ApS publishes interim reportJun 30, 2022

Bluebird ApS has published its interim report for the period June 1, 2021 – December 31, 2021.

Compound Effect ApS changes name to Bluebird ApSFeb 14, 2022

On February 14, 2022, the company changed its name from Compound Effect ApS to Bluebird ApS.

2021
Compound Effect IVS changes name to Compound Effect ApSOct 11, 2021

On October 11, 2021, the company changed its name from Compound Effect IVS to Compound Effect ApS.

Bluebird ApS: The 2021 annual report is outAug 5, 2021

Bluebird ApS has published its annual report for 2021. Gross profit came to DKK 0, and the net result was DKK 0.

2020
Bluebird ApS: The 2020 annual report is outNov 4, 2020

Bluebird ApS has published its annual report for 2020. Gross profit came to DKK 0, and the net result was DKK 0.

2019
Bluebird ApS: The 2019 annual report is outNov 4, 2019

Bluebird ApS has published its annual report for 2019. Revenue came to DKK 0, and the net result was DKK 0.

2018
Bluebird ApS: The 2018 annual report is outOct 18, 2018

Bluebird ApS has published its annual report for 2018. Revenue came to DKK 0, and the net result was DKK 0.

Politica Communication IVS changes name to Compound Effect IVSMay 16, 2018

On May 16, 2018, the company changed its name from Politica Communication IVS to Compound Effect IVS.

2017
Jesper Westi-Henriksen joins Bluebird ApS as adm. dir.Jun 9, 2017

As of June 9, 2017, Jesper Westi-Henriksen is registered as adm. dir. of Bluebird ApS.

Bluebird ApS is foundedJun 1, 2017

Bluebird ApS was founded on June 1, 2017.

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