CVR: 38538098
Previous names: Celma 2 Drift ApS
DKK 2,213,000
Gross profit
Net result: DKK -230,004
AMM HOLDING ApS, Celma 2 Holding ApS
2 more
CVR · view ownership and management
Owner registered: AMM HOLDING ApS
CVR · 05/12/2025
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Made by Mama ApS is a Danish company of the type Anpartsselskab based in Holte, founded in 2017. The company is registered under the industry Detailhandel med andre fødevarer. The company was previously named Celma 2 Drift ApS. The management consists of Morten Hassing-Kjær, Anna Hassing-Kjær and Alex Racoveanu. The company's owners include AMM HOLDING ApS, Celma 2 Holding ApS and Impulse and Invest ApS. The company has 6 employees (2018). In 2025, the company reported a gross profit of DKK 2,213,000 and a net result of DKK -230,004 compared with DKK -611,577 the year before. Equity in the 2025 report amounted to DKK 168,201.
Source: annual report 2025, Danish Business Authority
The financial health of Made by Mama ApS appears to be concerning, with a consistent trend of negative profitability over the past few years. In 2025, the company reported a gross profit of 2,213,000 DKK but still incurred a loss of 230,004 DKK, indicating ongoing challenges in achieving sustainable profitability. Equity has fluctuated significantly, dropping to -1,646,830 DKK in 2021 before recovering slightly to 168,201 DKK in 2025, suggesting a precarious financial position. The absence of disclosed revenue figures complicates the assessment of its market position within the detailhandel med andre fødevarer industry, but the persistent losses and negative equity raise concerns about its long-term viability.
AI-generated summary · Generated 15/08/2026
Selskabets formål er handel, herunder internethandel og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 2.2 mio. | -230 t. | 6.9 mio. | 168 t. | 3 | |
| 202401/07/2023 – 30/06/2024 | 935 t. | -612 t. | 5.5 mio. | 398 t. | 3 | |
| 202301/07/2022 – 30/06/2023 | -51 t. | -2 mio. | 5.1 mio. | -70 t. | 4 | |
| 202101/01/2021 – 31/12/2021 | -645 t. | -2.8 mio. | 4.4 mio. | -1.6 mio. | 4 | |
| 202001/01/2020 – 31/12/2020 | -454 t. | -2.3 mio. | 3.8 mio. | -301 t. | 3 | |
| 201901/01/2019 – 31/12/2019 | -809 t. | -2.4 mio. | 2.7 mio. | 69 t. | 1 | |
| 201801/01/2018 – 31/12/2018 | -1.3 mio. | -2 mio. | 1.8 mio. | 976 t. | 2 |
Compared to 425 companies in Detailhandel med andre fødevarer
Comparison is based on industry median values
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See the API documentationMade by Mama ApS was founded on 31 March 2017.
Made by Mama ApS is registered under the industry Detailhandel med andre fødevarer (industry code 472700).
Made by Mama ApS had 6 employees in 2018 according to the Danish CVR register.
The owners of Made by Mama ApS include AMM HOLDING ApS, Celma 2 Holding ApS and Impulse and Invest ApS.
madebymama.com belongs to Made by Mama ApS, CVR number 38538098.
In 2025, Made by Mama ApS reported a gross profit of DKK 2,213,000.
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Contact info changed: new phone: 71999710, new email: [email protected], new website: www.madebymama.com (July 13, 2026).
Made by Mama ApS has published its annual report for 2025. Gross profit came to DKK 2,213,000, and the net result was DKK -230,004.
As of December 17, 2025, DANSK REVISION SØBORG, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Made by Mama ApS.
As of December 17, 2025, SØNDERJYLLANDS REVISION STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of Made by Mama ApS.
As of December 5, 2025, AMM HOLDING ApS is registered as an owner of Made by Mama ApS with an ownership share of 5%.
As of December 5, 2025, Celma 2 Holding ApS is registered as an owner of Made by Mama ApS with an ownership share of 50%.
As of December 5, 2025, Impulse and Invest ApS is registered as an owner of Made by Mama ApS with an ownership share of 10%.
As of December 5, 2025, Racoveanu Invest ApS is registered as an owner of Made by Mama ApS with an ownership share of 15%.
Made by Mama ApS has published its annual report for 2024. Gross profit came to DKK 935,457, and the net result was DKK -611,577.
As of July 1, 2024, SØNDERJYLLANDS REVISION STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Made by Mama ApS.
As of June 30, 2024, inforevision statsautoriseret revisionsaktieselskab has stepped down as auditor of Made by Mama ApS.
As of April 22, 2024, Alex Racoveanu has joined the board of directors of Made by Mama ApS.
Made by Mama ApS has published its annual report for 2023. Gross profit came to DKK -50,811, and the net result was DKK -2,028,127.
As of November 1, 2023, Alex Racoveanu is registered as director of Made by Mama ApS.
As of July 1, 2023, Henning Siewers Møller has joined the board of directors of Made by Mama ApS.
As of July 1, 2023, Lars Roe Christiansen has joined the board of directors of Made by Mama ApS.
As of July 1, 2023, Claus Toftkjær has joined the board of directors of Made by Mama ApS.
As of July 1, 2023, Lars Ewald Arno Gehrig has joined the board of directors of Made by Mama ApS.
As of July 1, 2023, Anette Eckmann Madsen has left the board of directors of Made by Mama ApS.
As of July 1, 2023, Morten Hassing-Kjær has left the board of directors of Made by Mama ApS.
Made by Mama ApS has published its interim report for the period January 1, 2022 – June 30, 2022.
As of December 5, 2022, Morten Hassing-Kjær has joined the board of directors of Made by Mama ApS.
As of December 5, 2022, Anna Hassing-Kjær has joined the board of directors of Made by Mama ApS.
As of December 5, 2022, Kenneth Piero Luciani has left the board of directors of Made by Mama ApS.
As of December 5, 2022, Peter Körner has left the board of directors of Made by Mama ApS.
As of December 4, 2022, Morten Hassing-Kjær has left the board of directors of Made by Mama ApS.
Made by Mama ApS has published its annual report for 2021. Gross profit came to DKK -645,278, and the net result was DKK -2,844,131.
As of September 1, 2021, Morten Hassing-Kjær is registered as adm. dir. of Made by Mama ApS.
Made by Mama ApS has published its annual report for 2020. Gross profit came to DKK -453,793, and the net result was DKK -2,265,223.
Made by Mama ApS has published its annual report for 2019. Gross profit came to DKK -808,792, and the net result was DKK -2,407,090.
As of June 17, 2019, inforevision statsautoriseret revisionsaktieselskab has been appointed auditor of Made by Mama ApS.
As of June 17, 2019, Frier ApS af 1/1-2020 has stepped down as auditor of Made by Mama ApS.
Made by Mama ApS has published its annual report for 2018. Gross profit came to DKK -1,309,854, and the net result was DKK -2,021,321.
Made by Mama ApS has published its interim report for the period March 31, 2017 – December 31, 2017.
As of July 6, 2017, Frier ApS af 1/1-2020 has been appointed auditor of Made by Mama ApS.
As of July 6, 2017, Kenneth Piero Luciani has joined the board of directors of Made by Mama ApS.
As of July 6, 2017, Anette Eckmann Madsen has joined the board of directors of Made by Mama ApS.
As of July 6, 2017, Peter Körner has joined the board of directors of Made by Mama ApS.
As of July 6, 2017, Morten Hassing-Kjær has joined the board of directors of Made by Mama ApS.
On April 27, 2017, the company changed its name from Celma 2 Drift ApS to Made by Mama ApS.
As of March 31, 2017, Anna Hassing-Kjær is registered as director of Made by Mama ApS.
Made by Mama ApS was founded on March 31, 2017.
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