CVR: 38505262
Secondary names: Shopstart ApS
Previous names: ShopStart ApS, Shopstart ApS
DKK 1,321,909
Gross profit
Net result: DKK 27,272
Martin Bay Holding ApS, Lasse Brock Holding ApS
CVR · view ownership and management
Owner registered: Martin Bay Holding ApS
CVR · 01/12/2023
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ideal shop ApS is a Danish company of the type Anpartsselskab based in Brabrand, founded in 2017. The company is registered under the industry IT-infrastruktur, databehandling, hosting og relaterede aktiviteter. The company was previously named Shopstart ApS and ShopStart ApS. The management consists of Martin Bay Pedersen and Lasse Rovsing Brock. The company is owned by Martin Bay Holding ApS and Lasse Brock Holding ApS. The company has 2 employees (2018). In 2025, the company reported a gross profit of DKK 1,321,909 and a net result of DKK 27,272 compared with DKK 65,110 the year before. Equity in the 2025 report amounted to DKK 169,087.
Source: annual report 2025, Danish Business Authority
The financial health of ideal shop ApS shows signs of volatility, with fluctuating profitability over the past few years. Gross profit peaked at 1,326,992 DKK in 2024, but the company recorded a loss of 115,958 DKK in 2023, indicating challenges in maintaining consistent profitability. Equity has improved from 76,705 DKK in 2023 to 169,087 DKK in 2025, suggesting a strengthening balance sheet despite previous losses. The company operates within the IT infrastructure and hosting sector, where it faces competitive pressures but has demonstrated resilience in gross profit margins. Overall, while there are concerns regarding profitability stability, the upward trend in equity is a positive indicator for future growth potential.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udvikle og vedligeholde webshops.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.3 mio. | 27 t. | 425 t. | 169 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.3 mio. | 65 t. | 373 t. | 142 t. | 2 | |
| 202301/01/2023 – 31/12/2023 | 1.1 mio. | -116 t. | 309 t. | 77 t. | 2 | |
| 202201/01/2022 – 31/12/2022 | 1.1 mio. | 51 t. | 439 t. | 193 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 883 t. | -277 t. | 537 t. | 142 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 355 t. | -464 t. | 668 t. | 419 t. | 2 | |
| 201901/01/2019 – 31/12/2019 | -165 t. | -347 t. | 986 t. | 883 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | -90 t. | -82 t. | 792 t. | -140 t. | - |
Compared to 540 companies in IT-infrastruktur, databehandling, hosting og relaterede aktiviteter
Comparison is based on industry median values
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Read about the CDS scoreideal shop ApS was founded on 13 March 2017.
ideal shop ApS is registered under the industry IT-infrastruktur, databehandling, hosting og relaterede aktiviteter (industry code 631000).
ideal shop ApS had 2 employees in 2018 according to the Danish CVR register.
ideal shop ApS is owned by Martin Bay Holding ApS and Lasse Brock Holding ApS.
ideal.shop belongs to ideal shop ApS, CVR number 38505262.
In 2025, ideal shop ApS reported a gross profit of DKK 1,321,909.
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Address changed to Trille Lucassens Gade 64, 8220 Brabrand (September 10, 2026).
Contact info changed: new phone: 42900203, new email: [email protected], new website: https://www.ideal.shop (September 10, 2026).
Ideal shop ApS has published its annual report for 2025. Gross profit came to DKK 1,321,909, and the net result was DKK 27,272.
Ideal shop ApS has published its annual report for 2024. Gross profit came to DKK 1,326,992, and the net result was DKK 65,110.
Ideal shop ApS has published its annual report for 2023. Gross profit came to DKK 1,056,125, and the net result was DKK -115,958.
As of December 1, 2023, Martin Bay Holding ApS is registered as an owner of ideal shop ApS with an ownership share of 50%.
As of December 1, 2023, Lasse Brock Holding ApS is registered as an owner of ideal shop ApS with an ownership share of 33%.
Ideal shop ApS has published its annual report for 2022. Gross profit came to DKK 1,109,717, and the net result was DKK 50,777.
Ideal shop ApS has published its annual report for 2021. Gross profit came to DKK 883,008, and the net result was DKK -277,482.
Ideal shop ApS has published its annual report for 2020. Gross profit came to DKK 354,549, and the net result was DKK -464,052.
On October 15, 2020, the company changed its name from Shopstart ApS to ideal shop ApS.
Ideal shop ApS has published its annual report for 2019. Gross profit came to DKK -164,921, and the net result was DKK -347,180.
Ideal shop ApS has published its annual report for 2018. Gross profit came to DKK -90,463, and the net result was DKK -81,612.
Ideal shop ApS has published its interim report for the period March 13, 2017 – December 31, 2017.
As of November 1, 2017, Lasse Rovsing Brock is registered as director of ideal shop ApS.
On November 1, 2017, the company changed its name from ShopStart ApS to Shopstart ApS.
As of March 13, 2017, Martin Bay Pedersen is registered as adm. dir. of ideal shop ApS.
Ideal shop ApS was founded on March 13, 2017.
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