Owners, management and financials
CVR: 38458248
Secondary names: Rocket Road Pics ApS
Previous names: Rocket Road Pictures IVS
DKK 1,471,055
Gross profit
Net result: DKK 1,094,596
JS HOLDING A/S (50-66,65%), Miracle Mile ApS (50-66,65%)
CVR · view owners
Stephanie Wiese Halberg
Board: Jens Søgaard Jørgensen (chair) and 1 member
CVR · view management
Active
Founded 3 March 2017
CVR · view overview
2 employees
CVR · 2018
Director role ended: Mehdi Popovic Avaz
CVR · 09/02/2023
View the full event history
Rocket Road Pictures ApS is a Danish company of the type Anpartsselskab based in Aarhus C, founded in 2017. The company is registered under the industry Produktion af film, videoer og TV-programmer. The company was previously named Rocket Road Pictures IVS. The management consists of Stephanie Wiese Halberg. The board consists of Jens Søgaard Jørgensen (chair) and Mehdi Popovic Avaz. The company is owned by JS HOLDING A/S and Miracle Mile ApS. The company has 2 employees (2018). In 2025, the company reported a gross profit of DKK 1,471,055 and a net result of DKK 1,094,596 compared with DKK 781,557 the year before. Equity in the 2025 report amounted to DKK 2,069,192.
Source: annual report 2025, Danish Business Authority
The financial health of Rocket Road Pictures ApS shows a significant recovery trajectory following a challenging period. After reporting a gross loss of 432,710 DKK in 2022, the company rebounded with gross profits of 1,471,055 DKK in 2025, alongside a profit of 1,094,596 DKK. Equity has also improved dramatically from -842,862 DKK in 2022 to 2,069,192 DKK in 2025, indicating a strong turnaround. However, the absence of revenue figures raises concerns about sustainability and market position within the film and video production industry. Overall, the company appears to be on a positive path, but its reliance on gross profit rather than revenue could pose risks moving forward.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at udøve virksomhed med produktion af live action content af TV og film, samt bistå med sådan produktion, og at drive holding- og investeringsvirksomhed samt anden i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 1.5 mio. | 1.1 mio. | 8.5 mio. | 2.1 mio. | 4 | |
| 202401/07/2023 – 30/06/2024 | 1.7 mio. | 782 t. | 5.8 mio. | 975 t. | 2 | |
| 202301/07/2022 – 30/06/2023 | 994 t. | 1 mio. | 7.1 mio. | 193 t. | 2 | |
| 202201/07/2021 – 30/06/2022 | -433 t. | -461 t. | 4.5 mio. | -843 t. | 1 | |
| 202101/07/2020 – 30/06/2021 | 649 | -566 t. | 3.1 mio. | -429 t. | 2 | |
| 202001/07/2019 – 30/06/2020 | 368 t. | -249 t. | 2.7 mio. | 137 t. | 2 | |
| 201901/07/2018 – 30/06/2019 | -1.2 mio. | -1.4 mio. | 2.3 mio. | 385 t. | 2 |
Compared to 1.108 companies in Produktion af film, videoer og TV-programmer
Comparison is based on industry median values
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See the API documentationThe CVR number of Rocket Road Pictures ApS is 38458248.
Rocket Road Pictures ApS is owned by JS HOLDING A/S and Miracle Mile ApS.
The management of Rocket Road Pictures ApS consists of Stephanie Wiese Halberg.
The board of Rocket Road Pictures ApS consists of Jens Søgaard Jørgensen and Mehdi Popovic Avaz, with Jens Søgaard Jørgensen as chair.
In 2025, Rocket Road Pictures ApS reported a gross profit of DKK 1,471,055.
Rocket Road Pictures ApS had 2 employees in 2018 according to the Danish CVR register.
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Rocket Road Pictures ApS has published its annual report for 2025. Gross profit came to DKK 1,471,055, and the net result was DKK 1,094,596.
Rocket Road Pictures ApS has published its annual report for 2024. Gross profit came to DKK 1,733,933, and the net result was DKK 781,557.
Rocket Road Pictures ApS has published its annual report for 2023. Gross profit came to DKK 993,738, and the net result was DKK 1,035,901.
As of February 9, 2023, Stephanie Wiese Halberg is registered as adm. dir. of Rocket Road Pictures ApS.
As of February 9, 2023, Mehdi Popovic Avaz has stepped down as director of Rocket Road Pictures ApS.
Rocket Road Pictures ApS has published its annual report for 2022. Gross profit came to DKK -432,710, and the net result was DKK -460,971.
Rocket Road Pictures ApS has published its annual report for 2021. Gross profit came to DKK 649, and the net result was DKK -565,719.
As of October 13, 2021, JS HOLDING A/S is registered as an owner of Rocket Road Pictures ApS with an ownership share of 50%.
As of October 13, 2021, Miracle Mile ApS is registered as an owner of Rocket Road Pictures ApS with an ownership share of 50%.
As of October 12, 2021, Jens Søgaard Jørgensen has joined the board of directors of Rocket Road Pictures ApS.
As of October 12, 2021, Mehdi Popovic Avaz has joined the board of directors of Rocket Road Pictures ApS.
As of October 12, 2021, Mehdi Popovic Avaz is registered as director of Rocket Road Pictures ApS.
On October 12, 2021, the company changed its name from Rocket Road Pictures IVS to Rocket Road Pictures ApS.
As of October 11, 2021, Mehdi Popovic Avaz has stepped down as adm. dir. of Rocket Road Pictures ApS.
Rocket Road Pictures ApS has published its annual report for 2020. Gross profit came to DKK 368,155, and the net result was DKK -248,777.
As of March 20, 2020, Mehdi Popovic Avaz is registered as adm. dir. of Rocket Road Pictures ApS.
As of March 20, 2020, Milad Schwartz Avaz has stepped down as adm. dir. of Rocket Road Pictures ApS.
Rocket Road Pictures ApS has published its annual report for 2019. Gross profit came to DKK -1,246,172, and the net result was DKK -1,432,776.
Rocket Road Pictures ApS has published its interim report for the period March 3, 2017 – June 30, 2018.
As of March 3, 2017, Milad Schwartz Avaz is registered as adm. dir. of Rocket Road Pictures ApS.
Rocket Road Pictures ApS was founded on March 3, 2017.
1 news item or press release
Sources: Via Ritzau and Danish news media. Links open at the source.
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