CVR: 38421670
Previous names: Strandlyd ApS
DKK 205,167
Gross profit
Net result: DKK -219,082
LUNDORFF HOLDING ApS, Lundorff Invest ApS
CVR · view ownership and management
Owner registered: Lundorff Invest ApS
CVR · 04/03/2026
View the full event history
PSAL GEAR ApS is a Danish company of the type Anpartsselskab based in Herning, founded in 2017. The company is registered under the industry Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events. The company was previously named Strandlyd ApS. The management consists of Tom Lundorff and Lars Lundorff. The company is owned by LUNDORFF HOLDING ApS and Lundorff Invest ApS. In 2025, the company reported a gross profit of DKK 205,167 and a net result of DKK -219,082 compared with DKK -285,701 the year before. Equity in the 2025 report amounted to DKK 800,000.
Selskabets formål er at drive virksomhed med udlejning og salg af lydanlæg samt tilbehør hertil, og tilknyttede aktiviteter. Selskabet kan desuden efter direktionens bestemmelse påtage sig andre aktiviteter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 205 t. | -219 t. | 11.8 mio. | 800 t. | 1 | |
| 202401/07/2023 – 30/06/2024 | -28 t. | -286 t. | 1.3 mio. | 637 t. | 1 | |
| 202101/01/2021 – 31/12/2021 | 1.7 mio. | 525 t. | 1.8 mio. | 921 t. | 1 | |
| 202001/01/2020 – 31/12/2020 | 905 t. | -95 t. | 1 mio. | 396 t. | 1 | |
| 201901/01/2019 – 31/12/2019 | 1.4 mio. | 6 t. | 1.3 mio. | 492 t. | - | |
| 201801/01/2018 – 31/12/2018 | 1.4 mio. | 308 t. | 1.3 mio. | 601 t. | - | |
| 201716/02/2017 – 31/12/2017 | 1 mio. | 243 t. | 1.1 mio. | 293 t. | - |
Compared to 548 companies in Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events
Comparison is based on industry median values
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Try the lead list generatorPSAL GEAR ApS was founded on 16 February 2017.
PSAL GEAR ApS is registered under the industry Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver, bortset fra til events (industry code 773990).
PSAL GEAR ApS is owned by LUNDORFF HOLDING ApS and Lundorff Invest ApS.
In 2025, PSAL GEAR ApS reported a gross profit of DKK 205,167.
The management of PSAL GEAR ApS consists of Tom Lundorff and Lars Lundorff.
PSAL GEAR ApS is located at Industriparken 11, 7400 Herning.
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As of March 4, 2026, Lundorff Invest ApS is registered as an owner of PSAL GEAR ApS with an ownership share of 50%.
As of February 26, 2026, Tom Lundorff is registered as director of PSAL GEAR ApS.
On February 26, 2026, the company changed its name from Strandlyd ApS to PSAL GEAR ApS.
PSAL GEAR ApS has published its annual report for 2025. Gross profit came to DKK 205,167, and the net result was DKK -219,082.
PSAL GEAR ApS has published its annual report for 2024. Gross profit came to DKK -28,117, and the net result was DKK -285,701.
PSAL GEAR ApS has published its interim report for the period January 1, 2022 – June 30, 2023.
As of July 1, 2022, Lars Lundorff is registered as adm. dir. of PSAL GEAR ApS.
As of July 1, 2022, Allan Strand has stepped down as director of PSAL GEAR ApS.
As of July 1, 2022, LUNDORFF HOLDING ApS is registered as an owner of PSAL GEAR ApS with an ownership share of 50%.
As of June 27, 2022, Brian Madsen has stepped down as director of PSAL GEAR ApS.
PSAL GEAR ApS has published its annual report for 2021. Gross profit came to DKK 1,698,465, and the net result was DKK 524,842.
PSAL GEAR ApS has published its annual report for 2020. Gross profit came to DKK 904,801, and the net result was DKK -95,390.
As of December 21, 2020, Brian Madsen is registered as director of PSAL GEAR ApS.
PSAL GEAR ApS has published its annual report for 2019. Gross profit came to DKK 1,433,045, and the net result was DKK 6,199.
PSAL GEAR ApS has published its annual report for 2018. Gross profit came to DKK 1,436,059, and the net result was DKK 307,887.
PSAL GEAR ApS has published its interim report for the period February 16, 2017 – December 31, 2017.
As of February 16, 2017, Allan Strand is registered as director of PSAL GEAR ApS.
PSAL GEAR ApS was founded on February 16, 2017.
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