CVR: 38408240
Previous names: Dessina IVS, Lagom Shop IVS, SalesRoot IVS
DKK 18,042
Gross profit
Net result: DKK 18,042
Mikkel Mildahl Samuelsen
CVR · view ownership and management
Name registered: MMS Holding ApS
CVR · 23/03/2026
View the full event history
MMS Holding ApS is a Danish company of the type Anpartsselskab based in Odder, founded in 2017. The company is registered under the industry Ikke-finansielle holdingselskaber. The company was previously named SalesRoot ApS and SalesRoot IVS. The management consists of Mikkel Mildahl Samuelsen. The company is owned by Mikkel Mildahl Samuelsen. In 2025, the company reported a gross profit of DKK 18,042 and a net result of DKK 18,042 compared with DKK 12,975 the year before. Equity in the 2025 report amounted to DKK 376,708.
Selskabets formål er at drive handel via internettet
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 18 t. | 377 t. | 377 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | - | 13 t. | 72 t. | 72 t. | - | |
| 202301/01/2023 – 31/12/2023 | - | 0 | 68 t. | 59 t. | - | |
| 202201/01/2022 – 31/12/2022 | - | -9 t. | 68 t. | 59 t. | - | |
| 202101/01/2021 – 31/12/2021 | 89 t. | -68 t. | 15 t. | 15 t. | - | |
| 202001/03/2020 – 31/12/2020 | - | -2 t. | 13 t. | 12 t. | - | |
| 202001/03/2019 – 28/02/2020 | 16 t. | 4 t. | 9 t. | 2 t. | - | |
| 201901/03/2018 – 28/02/2019 | 783 | 782 | 2 t. | -2 t. | - | |
| 201811/02/2017 – 28/02/2018 | 2 t. | -21 t. | 2 t. | -3 t. | - |
Compared to 50.000 companies in Ikke-finansielle holdingselskaber
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Try the lead list generatorMMS Holding ApS was founded on 11 February 2017.
MMS Holding ApS is registered under the industry Ikke-finansielle holdingselskaber (industry code 642120).
MMS Holding ApS is owned by Mikkel Mildahl Samuelsen.
In 2025, MMS Holding ApS reported a gross profit of DKK 18,042.
The management of MMS Holding ApS consists of Mikkel Mildahl Samuelsen.
MMS Holding ApS is located at Aaholmsgade 4, 8300 Odder.
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MMS Holding ApS has published its annual report for 2025. Gross profit came to DKK 18,042, and the net result was DKK 18,042.
Contact info changed: new phone: 28572361, new email: [email protected] (March 24, 2026).
Address changed to Aaholmsgade 4, 8300 Odder (March 24, 2026).
Contact info changed: new phone: 28572361, new email: [email protected] (March 24, 2026).
As of March 23, 2026, Mikkel Mildahl Samuelsen has left the board of directors of MMS Holding ApS.
On March 23, 2026, the company changed its name from SalesRoot ApS to MMS Holding ApS.
MMS Holding ApS has published its annual report for 2024. Gross profit came to DKK 12,975, and the net result was DKK 12,975.
MMS Holding ApS has published its annual report for 2023. The net result was DKK 0.
MMS Holding ApS has published its annual report for 2022. The net result was DKK -9,335.
MMS Holding ApS has published its annual report for 2021. Revenue came to DKK 88,527, and the net result was DKK -67,565.
As of November 8, 2021, Mathias Mildahl has left the board of directors of MMS Holding ApS.
As of November 8, 2021, Mathias Mildahl has stepped down as adm. dir. of MMS Holding ApS.
As of November 8, 2021, Mikkel Mildahl Samuelsen is registered as an owner of MMS Holding ApS with an ownership share of 100%.
MMS Holding ApS has published its interim report for the period March 1, 2020 – December 31, 2020.
On April 9, 2021, the company changed its name from SalesRoot IVS to SalesRoot ApS.
On March 8, 2021, the company changed its name from Lagom Shop IVS to SalesRoot IVS.
As of October 27, 2020, Mikkel Mildahl Samuelsen has joined the board of directors of MMS Holding ApS.
As of October 27, 2020, Mikkel Mildahl Samuelsen is registered as director of MMS Holding ApS.
On October 27, 2020, the company changed its name from Dessina IVS to Lagom Shop IVS.
MMS Holding ApS has published its annual report for 2020. Revenue came to DKK 16,065, and the net result was DKK 4,368.
MMS Holding ApS has published its annual report for 2019. Revenue came to DKK 783, and the net result was DKK 782.
As of May 1, 2019, Mathias Mildahl has joined the board of directors of MMS Holding ApS.
As of May 1, 2019, Morten Barslund Astrup has left the board of directors of MMS Holding ApS.
As of May 1, 2019, Mathias Mildahl is registered as adm. dir. of MMS Holding ApS.
As of May 1, 2019, Morten Barslund Astrup has stepped down as adm. dir. of MMS Holding ApS.
MMS Holding ApS has published its annual report for 2018. Revenue came to DKK 1,603, and the net result was DKK -20,838.
As of February 11, 2017, Morten Barslund Astrup has joined the board of directors of MMS Holding ApS.
As of February 11, 2017, Morten Barslund Astrup is registered as adm. dir. of MMS Holding ApS.
MMS Holding ApS was founded on February 11, 2017.
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