CVR: 38141783
DKK 10,441,763
Gross profit
Net result: DKK 787,769
Mittag Holding ApS
CVR · view ownership and management
Director registered: Rikke Romey
CVR · 01/02/2017
View the full event history
Maxplay ApS is a Danish company of the type Anpartsselskab based in Køge, founded in 2016. The company is registered under the industry Engroshandel med træ og byggematerialer samt sanitetsartikler. The management consists of Søren Mittag and Rikke Romey. The company is owned by Mittag Holding ApS. The company has 18 employees (2018). In 2025, the company reported a gross profit of DKK 10,441,763 and a net result of DKK 787,769 compared with DKK 985,983 the year before. Equity in the 2025 report amounted to DKK 6,885,515.
Source: annual report 2025, Danish Business Authority
Maxplay ApS demonstrates a solid financial trajectory, with consistent growth in gross profit and profit over the past five years. Gross profit increased from 9.4 million DKK in 2021 to 13.2 million DKK in 2023, while profit rose from 794,380 DKK to 1,519,089 DKK in the same period, indicating a positive trend in profitability. The company's equity has also improved significantly, reaching 6.88 million DKK in 2025, up from 3.08 million DKK in 2021, showcasing a strengthening balance sheet. However, the absence of disclosed revenue figures raises concerns about transparency and overall market position within the wholesale trade of wood, building materials, and sanitary articles. Overall, Maxplay ApS appears to be on a growth path, with improving margins and equity, positioning itself favorably within its industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt anden dermed beslægtet virksomhed m.v.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 10.4 mio. | 788 t. | 20.8 mio. | 6.9 mio. | 13 | |
| 202401/01/2024 – 31/12/2024 | 12 mio. | 986 t. | 17.4 mio. | 6.1 mio. | 16 | |
| 202301/01/2023 – 31/12/2023 | 13.2 mio. | 1.5 mio. | 25.2 mio. | 5.4 mio. | 19 | |
| 202201/01/2022 – 31/12/2022 | 11.6 mio. | 1.3 mio. | 27.6 mio. | 4.1 mio. | 15 | |
| 202101/01/2021 – 31/12/2021 | 9.4 mio. | 794 t. | 18.5 mio. | 3.1 mio. | 13 | |
| 202001/01/2020 – 31/12/2020 | 8.4 mio. | 517 t. | 14.6 mio. | 2.3 mio. | 13 | |
| 201901/01/2019 – 31/12/2019 | 8.1 mio. | 52 t. | 11.9 mio. | 1.8 mio. | 15 | |
| 201801/01/2018 – 31/12/2018 | 9 mio. | 231 t. | 11.5 mio. | -788 t. | 13 | |
| 201701/01/2017 – 31/12/2017 | 3.6 mio. | -1.5 mio. | 9.6 mio. | -1 mio. | 8 |
Compared to 749 companies in Engroshandel med træ og byggematerialer samt sanitetsartikler
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
1 public tender won
Sources: TED (the EU tender database) and udbud.dk
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See the API documentationMaxplay ApS was founded on 15 October 2016.
Maxplay ApS is registered under the industry Engroshandel med træ og byggematerialer samt sanitetsartikler (industry code 468300).
Maxplay ApS had 18 employees in 2018 according to the Danish CVR register.
Maxplay ApS is owned by Mittag Holding ApS.
In 2025, Maxplay ApS reported a gross profit of DKK 10,441,763.
The management of Maxplay ApS consists of Søren Mittag and Rikke Romey.
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Maxplay ApS has published its annual report for 2025. Gross profit came to DKK 10,441,763, and the net result was DKK 787,769.
Maxplay ApS has published its annual report for 2024. Gross profit came to DKK 11,951,586, and the net result was DKK 985,983.
As of March 24, 2025, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Maxplay ApS.
As of March 24, 2025, BDO Holding VII, statsautoriseret revisionsaktieselskab has stepped down as auditor of Maxplay ApS.
Maxplay ApS has published its annual report for 2023. Gross profit came to DKK 13,246,620, and the net result was DKK 1,519,089.
Maxplay ApS has won the tender "(2019) Etablering af dynamiske indkøbssystem - legepladser" issued by Mariagerfjord kommune worth 1,500,000 DKK.
Maxplay ApS has published its annual report for 2022. Gross profit came to DKK 11,557,264, and the net result was DKK 1,267,551.
Maxplay ApS has published its annual report for 2021. Gross profit came to DKK 9,408,961, and the net result was DKK 794,380.
Maxplay ApS has published its annual report for 2020. Gross profit came to DKK 8,411,264, and the net result was DKK 516,624.
Maxplay ApS has published its annual report for 2019. Gross profit came to DKK 8,133,044, and the net result was DKK 52,401.
As of August 1, 2019, Søren Mittag has joined the board of directors of Maxplay ApS.
As of August 1, 2019, Rikke Romey has joined the board of directors of Maxplay ApS.
As of July 31, 2019, Søren Mittag has left the board of directors of Maxplay ApS.
As of July 31, 2019, Kim Nielsen has left the board of directors of Maxplay ApS.
Maxplay ApS has published its annual report for 2018. Gross profit came to DKK 8,961,921, and the net result was DKK 231,029.
Maxplay ApS has published its annual report for 2017. Gross profit came to DKK 3,630,295, and the net result was DKK -1,537,672.
Maxplay ApS has published its interim report for the period May 1, 2016 – December 31, 2016.
As of February 13, 2017, Søren Mittag has joined the board of directors of Maxplay ApS.
As of February 13, 2017, Kim Nielsen has joined the board of directors of Maxplay ApS.
As of February 1, 2017, Rikke Romey is registered as director of Maxplay ApS.
As of January 1, 2017, Søren Mittag is registered as adm. dir. of Maxplay ApS.
As of December 31, 2016, Søren Mittag has stepped down as director of Maxplay ApS.
As of October 17, 2016, Mittag Holding ApS is registered as an owner of Maxplay ApS with an ownership share of 100%.
As of October 15, 2016, BDO Holding VII, statsautoriseret revisionsaktieselskab has been appointed auditor of Maxplay ApS.
As of October 15, 2016, Søren Mittag is registered as director of Maxplay ApS.
Maxplay ApS was founded on October 15, 2016.
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