Owners, management and financials
CVR: 38141783
Previous names: Maxplay 2016 ApS
DKK 10,441,763
Gross profit
Net result: DKK 787,769
Mittag Holding ApS (100%)
CVR · view owners
Søren Mittag, Rikke Romey
Board: Søren Mittag (chair) and 1 member
CVR · view management
Active
Founded 15 October 2016
CVR · view overview
17 employees
CVR · 2026
Name registered: Maxplay ApS
CVR · 04/05/2017
View the full event history
Maxplay ApS is a Danish company of the type Anpartsselskab based in Køge, founded in 2016. The company is registered under the industry Engroshandel med træ og byggematerialer samt sanitetsartikler. The company was previously named Maxplay 2016 ApS. The management consists of Søren Mittag and Rikke Romey. The board consists of Søren Mittag (chair) and Rikke Romey. The company is owned by Mittag Holding ApS. The company has 17 employees (2026). In 2025, the company reported a gross profit of DKK 10,441,763 and a net result of DKK 787,769 compared with DKK 985,983 the year before. Equity in the 2025 report amounted to DKK 6,885,515.
Source: annual report 2025, Danish Business Authority
Maxplay ApS demonstrates a solid financial trajectory, with consistent growth in gross profit and profit over the past five years. Gross profit increased from 9.4 million DKK in 2021 to 13.2 million DKK in 2023, while profit rose from 794,380 DKK to 1,519,089 DKK in the same period, indicating a positive trend in profitability. The company's equity has also improved significantly, reaching 6.88 million DKK in 2025, up from 3.08 million DKK in 2021, showcasing a strengthening balance sheet. However, the absence of disclosed revenue figures raises concerns about transparency and overall market position within the wholesale trade of wood, building materials, and sanitary articles. Overall, Maxplay ApS appears to be on a growth path, with improving margins and equity, positioning itself favorably within its industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at udøve virksomhed med handel og service samt anden dermed beslægtet virksomhed m.v.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 10.4 mio. | 788 t. | 20.8 mio. | 6.9 mio. | 13 | |
| 202401/01/2024 – 31/12/2024 | 12 mio. | 986 t. | 17.4 mio. | 6.1 mio. | 16 | |
| 202301/01/2023 – 31/12/2023 | 13.2 mio. | 1.5 mio. | 25.2 mio. | 5.4 mio. | 19 | |
| 202201/01/2022 – 31/12/2022 | 11.6 mio. | 1.3 mio. | 27.6 mio. | 4.1 mio. | 15 | |
| 202101/01/2021 – 31/12/2021 | 9.4 mio. | 794 t. | 18.5 mio. | 3.1 mio. | 13 | |
| 202001/01/2020 – 31/12/2020 | 8.4 mio. | 517 t. | 14.6 mio. | 2.3 mio. | 13 | |
| 201901/01/2019 – 31/12/2019 | 8.1 mio. | 52 t. | 11.9 mio. | 1.8 mio. | 15 | |
| 201801/01/2018 – 31/12/2018 | 9 mio. | 231 t. | 11.5 mio. | -788 t. | 13 | |
| 201701/01/2017 – 31/12/2017 | 3.6 mio. | -1.5 mio. | 9.6 mio. | -1 mio. | 8 |
Compared to 744 companies in Engroshandel med træ og byggematerialer samt sanitetsartikler
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
1 public tender won
Sources: TED (the EU tender database) and udbud.dk
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See the API documentationThe CVR number of Maxplay ApS is 38141783.
Maxplay ApS is owned by Mittag Holding ApS.
The management of Maxplay ApS consists of Søren Mittag and Rikke Romey.
The board of Maxplay ApS consists of Søren Mittag and Rikke Romey, with Søren Mittag as chair.
In 2025, Maxplay ApS reported a gross profit of DKK 10,441,763.
Maxplay ApS had 17 employees in 2026 according to the Danish CVR register.
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Maxplay ApS has published its annual report for 2025. Gross profit came to DKK 10,441,763, and the net result was DKK 787,769.
Maxplay ApS has published its annual report for 2024. Gross profit came to DKK 11,951,586, and the net result was DKK 985,983.
As of March 24, 2025, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Maxplay ApS.
As of March 24, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of Maxplay ApS.
Maxplay ApS has published its annual report for 2023. Gross profit came to DKK 13,246,620, and the net result was DKK 1,519,089.
Maxplay ApS has won the tender "(2019) Etablering af dynamiske indkøbssystem - legepladser" issued by Mariagerfjord kommune worth 1,500,000 DKK.
Maxplay ApS has published its annual report for 2022. Gross profit came to DKK 11,557,264, and the net result was DKK 1,267,551.
Maxplay ApS has published its annual report for 2021. Gross profit came to DKK 9,408,961, and the net result was DKK 794,380.
Maxplay ApS has published its annual report for 2020. Gross profit came to DKK 8,411,264, and the net result was DKK 516,624.
Maxplay ApS has published its annual report for 2019. Gross profit came to DKK 8,133,044, and the net result was DKK 52,401.
As of August 1, 2019, Søren Mittag has joined the board of directors of Maxplay ApS.
As of August 1, 2019, Rikke Romey has joined the board of directors of Maxplay ApS.
As of July 31, 2019, Søren Mittag has left the board of directors of Maxplay ApS.
As of July 31, 2019, Kim Nielsen has left the board of directors of Maxplay ApS.
Maxplay ApS has published its annual report for 2018. Gross profit came to DKK 8,961,921, and the net result was DKK 231,029.
Maxplay ApS has published its annual report for 2017. Gross profit came to DKK 3,630,295, and the net result was DKK -1,537,672.
On May 4, 2017, the company changed its name from Maxplay 2016 ApS to Maxplay ApS.
Maxplay ApS has published its interim report for the period May 1, 2016 to December 31, 2016.
As of February 13, 2017, Søren Mittag has joined the board of directors of Maxplay ApS.
As of February 13, 2017, Kim Nielsen has joined the board of directors of Maxplay ApS.
As of February 1, 2017, Rikke Romey is registered as director of Maxplay ApS.
As of January 1, 2017, Søren Mittag is registered as adm. dir. of Maxplay ApS.
As of December 31, 2016, Søren Mittag has stepped down as director of Maxplay ApS.
As of October 17, 2016, Mittag Holding ApS is registered as an owner of Maxplay ApS with an ownership share of 100%.
As of October 15, 2016, A/S PSE 17 NR. 1056 has been appointed auditor of Maxplay ApS.
As of October 15, 2016, Søren Mittag is registered as director of Maxplay ApS.
Maxplay ApS was founded on October 15, 2016.
At Copenhagen Wine, we are deeply committed to wine and love to share our passion with you. You are invited into our world of wine, where each bottle comes with a story, and where you will find carefully selected wines from producers with whom we have an in-depth knowledge and a close relationship. We ensure you the best experiences in the beautiful world of wine.
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
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