Owners, management and financials
CVR: 38122703
Previous names: Naturlig IVS
DKK 5,612,674
Gross profit
Net result: DKK 1,243,546
GMFB Holding ApS (33,33-49,99%), TY Holding ApS (33,33-49,99%)
1 more
CVR · view owners
Alexander Bjørn Pedersen, Jon Overby
CVR · view management
Active
Founded 20 October 2016
CVR · view overview
7 employees
Annual report 2025 · average
Name registered: Naturlig ApS
CVR · 25/06/2021
View the full event history
Naturlig ApS is a Danish company of the type Anpartsselskab based in Rødovre, founded in 2016. The company is registered under the industry Engroshandel med parfumerivarer og kosmetik. The company was previously named Naturlig IVS. The management consists of Alexander Bjørn Pedersen and Jon Overby. The company is owned by GMFB Holding ApS, TY Holding ApS and Takatomi Holding ApS. According to the 2025 annual report, the company had an average of 7 employees. In 2025, the company reported a gross profit of DKK 5,612,674 and a net result of DKK 1,243,546 compared with DKK 4,655,873 the year before. Equity in the 2025 report amounted to DKK 1,515,667.
Source: annual report 2025, Danish Business Authority
The financial health of Naturlig ApS appears strong, with a consistent upward trend in gross profit and profit over the past five years. In 2025, the company reported a gross profit of 5,612,674 DKK and a profit of 1,243,546 DKK, following a peak gross profit of 9,699,843 DKK in 2024. Equity has also grown significantly, from 545,808 DKK in 2021 to 1,515,667 DKK in 2025, indicating a solid capital position. However, the absence of revenue figures raises concerns about transparency and overall sales performance within the cosmetics wholesale industry. Despite this, the increasing profitability and equity suggest a positive trajectory for the company.
AI-generated summary · Generated 15/08/2026
Virksomhedens formål er engroshandel med parfumerivarer og kosmetik. Et af selskabets formål er i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.6 mio. | 1.2 mio. | 3.4 mio. | 1.5 mio. | 7 | |
| 202401/01/2024 – 31/12/2024 | 9.7 mio. | 4.7 mio. | 6.9 mio. | 4.9 mio. | 7 | |
| 202301/01/2023 – 31/12/2023 | 7.4 mio. | 3.2 mio. | 4.9 mio. | 3.4 mio. | 7 | |
| 202201/01/2022 – 31/12/2022 | 4.8 mio. | 2.2 mio. | 4.6 mio. | 2.5 mio. | 5 | |
| 202101/01/2021 – 31/12/2021 | 2.8 mio. | 336 t. | 2.3 mio. | 546 t. | 5 | |
| 202001/01/2020 – 31/12/2020 | 784 t. | 9 t. | 1.1 mio. | 222 t. | 2 | |
| 201901/01/2019 – 31/12/2019 | 433 t. | 184 t. | 598 t. | 213 t. | 1 | |
| 201801/01/2018 – 31/12/2018 | 72 t. | 11 t. | 162 t. | 29 t. | - |
Compared to 280 companies in Engroshandel med parfumerivarer og kosmetik
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Every Danish company, financial statement and ownership record — straight into your own systems or your AI assistant via MCP.
See the API documentationThe CVR number of Naturlig ApS is 38122703.
Naturlig ApS is owned by GMFB Holding ApS, TY Holding ApS and Takatomi Holding ApS.
The management of Naturlig ApS consists of Alexander Bjørn Pedersen and Jon Overby.
In 2025, Naturlig ApS reported a gross profit of DKK 5,612,674.
Naturlig ApS had an average of 7 employees in the 2025 financial year according to the annual report.
Naturlig ApS was founded on 20 October 2016.
Claim this page to add your logo and social links. Free to get started.
Contact info changed: new phone: 42464943, new email: [email protected], new website: naturligolie.dk (August 26, 2026).
Naturlig ApS has published its annual report for 2025. Gross profit came to DKK 5,612,674, and the net result was DKK 1,243,546.
Naturlig ApS has published its annual report for 2024. Gross profit came to DKK 9,699,843, and the net result was DKK 4,655,873.
Naturlig ApS has published its annual report for 2023. Gross profit came to DKK 7,378,912, and the net result was DKK 3,164,216.
As of January 5, 2024, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of Naturlig ApS.
Naturlig ApS has published its annual report for 2022. Gross profit came to DKK 4,771,139, and the net result was DKK 2,216,224.
Naturlig ApS has published its annual report for 2021. Gross profit came to DKK 2,756,781, and the net result was DKK 335,639.
Naturlig ApS has published its annual report for 2020. Gross profit came to DKK 783,705, and the net result was DKK 8,894.
On June 25, 2021, the company changed its name from Naturlig IVS to Naturlig ApS.
Naturlig ApS has published its annual report for 2019. Gross profit came to DKK 432,952, and the net result was DKK 184,044.
As of December 17, 2019, Takatomi Holding ApS is registered as an owner of Naturlig ApS with an ownership share of 25%.
Naturlig ApS has published its annual report for 2018. Gross profit came to DKK 71,889, and the net result was DKK 11,451.
Naturlig ApS has published its interim report for the period October 20, 2016 – December 31, 2017.
As of January 30, 2018, GMFB Holding ApS is registered as an owner of Naturlig ApS with an ownership share of 33%.
As of January 30, 2018, TY Holding ApS is registered as an owner of Naturlig ApS with an ownership share of 33%.
As of October 20, 2016, Alexander Bjørn Pedersen is registered as director of Naturlig ApS.
As of October 20, 2016, Jon Overby is registered as director of Naturlig ApS.
Naturlig ApS was founded on October 20, 2016.
Companies in the same industry and area
CVR 45630366
CVR 45631885
CVR 18553872
CVR 16274232
CVR 39387557
