CVR: 37835463
DKK 8,577,830
Gross profit
Net result: DKK 2,642,668
Luella Holding ApS
CVR · view ownership and management
Director role ended: Helle Vestergaard Poulsen
CVR · 03/07/2023
View the full event history
Anni Lu ApS is a Danish company of the type Anpartsselskab based in Nivå, founded in 2016. The company is registered under the industry Engroshandel med ure og smykker. The management consists of Fie Rimmen Jensen. The company is owned by Luella Holding ApS. The company has 3 employees (2018). In 2025, the company reported a gross profit of DKK 8,577,830 and a net result of DKK 2,642,668 compared with DKK 925,472 the year before. Equity in the 2025 report amounted to DKK 7,094,048.
Source: annual report 2025, Danish Business Authority
Anni Lu ApS demonstrates a solid financial health with consistent profitability over the past few years, highlighted by a gross profit of 8,577,830 DKK and a profit of 2,642,668 DKK in 2025. The company has shown a stable trend in gross profit, fluctuating between approximately 7.9 million DKK and 9.9 million DKK from 2021 to 2025, while profits have generally remained strong, peaking at 3,493,135 DKK in 2021 before stabilizing around 2.6 million DKK in 2025. Equity has decreased from 11,195,860 DKK in 2021 to 7,094,048 DKK in 2025, raising some concerns about financial resilience. Despite these fluctuations, Anni Lu ApS maintains a respectable position in the jewelry and watch wholesale industry, benefiting from healthy profit margins and a solid equity base.
AI-generated summary · Generated 13/08/2026
Selskabets formål er fremstilling af smykker i ædle metaller og relaterede produkter samt anden tilknyttet virksomhed efter direktionens beslutning.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 8.6 mio. | 2.6 mio. | 11.9 mio. | 7.1 mio. | 4 | |
| 202401/01/2024 – 31/12/2024 | 6.5 mio. | 925 t. | 13.7 mio. | 9.5 mio. | 6 | |
| 202301/01/2023 – 31/12/2023 | 8 mio. | 2.2 mio. | 13.7 mio. | 8.5 mio. | 6 | |
| 202201/01/2022 – 31/12/2022 | 8 mio. | 2.2 mio. | 12.8 mio. | 6.4 mio. | 5 | |
| 202101/01/2021 – 31/12/2021 | 9.9 mio. | 3.5 mio. | 13.4 mio. | 11.2 mio. | 5 | |
| 202001/01/2020 – 31/12/2020 | 5.7 mio. | 1.4 mio. | 11.5 mio. | 9.7 mio. | 0 | |
| 201901/01/2019 – 31/12/2019 | 5.3 mio. | 2.4 mio. | 10.2 mio. | 8.3 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 6 mio. | 3.6 mio. | 10.3 mio. | 7.4 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 2.8 mio. | 1.5 mio. | 5.9 mio. | 4.8 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 2 mio. | 611 t. | 4.9 mio. | 3.8 mio. | - |
Compared to 150 companies in Engroshandel med ure og smykker
Comparison is based on industry median values
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See the API documentationAnni Lu ApS was founded on 28 June 2016.
Anni Lu ApS is registered under the industry Engroshandel med ure og smykker (industry code 464800).
Anni Lu ApS had 3 employees in 2018 according to the Danish CVR register.
Anni Lu ApS is owned by Luella Holding ApS.
annilu.dk belongs to Anni Lu ApS, CVR number 37835463.
In 2025, Anni Lu ApS reported a gross profit of DKK 8,577,830.
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Anni Lu ApS has published its annual report for 2025. Gross profit came to DKK 8,577,830, and the net result was DKK 2,642,668.
Anni Lu ApS has published its annual report for 2024. Gross profit came to DKK 6,533,312, and the net result was DKK 925,472.
Anni Lu ApS has published its annual report for 2023. Gross profit came to DKK 8,018,270, and the net result was DKK 2,157,242.
As of July 3, 2023, Fie Rimmen Jensen is registered as director of Anni Lu ApS.
As of July 3, 2023, Helle Vestergaard Poulsen has stepped down as director of Anni Lu ApS.
As of July 3, 2023, Morten Trøst Poulsen has stepped down as director of Anni Lu ApS.
Anni Lu ApS has published its annual report for 2022. Gross profit came to DKK 7,987,388, and the net result was DKK 2,172,808.
Anni Lu ApS has published its annual report for 2021. Gross profit came to DKK 9,926,496, and the net result was DKK 3,493,135.
Anni Lu ApS has published its annual report for 2020. Gross profit came to DKK 5,665,619, and the net result was DKK 1,447,288.
Anni Lu ApS has published its annual report for 2019. Gross profit came to DKK 5,338,565, and the net result was DKK 2,372,411.
As of November 18, 2019, Morten Trøst Poulsen is registered as director of Anni Lu ApS.
Anni Lu ApS has published its annual report for 2018. Gross profit came to DKK 6,015,999, and the net result was DKK 3,562,644.
As of November 5, 2018, Luella Holding ApS is registered as an owner of Anni Lu ApS with an ownership share of 100%.
Anni Lu ApS has published its annual report for 2017. Gross profit came to DKK 2,765,630, and the net result was DKK 1,535,584.
Anni Lu ApS has published its annual report for 2016. Gross profit came to DKK 1,996,246, and the net result was DKK 611,233.
As of June 28, 2016, DANSK REVISION SØBORG, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Anni Lu ApS.
As of June 28, 2016, Helle Vestergaard Poulsen is registered as director of Anni Lu ApS.
Anni Lu ApS was founded on June 28, 2016.
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