
Owners, management and financials
CVR: 37615331
Secondary names: PerformanceMetrics ApS
Previous names: Performance Metrics IVS
DKK 1,844,140
Gross profit
Net result: DKK -222,888
Petersen ApS (33,33-49,99%), Concept Management ApS (33,33-49,99%)
CVR · view owners
Christian Skovgaard Brinch, Thomas Petersen
CVR · view management
Active
Founded 15 April 2016
CVR · view overview
3 employees
CVR · 2026
Owner registered: Petersen ApS
CVR · 27/02/2025
View the full event history
Performance Metrics ApS is a Danish company of the type Anpartsselskab based in København S, founded in 2016. The company is registered under the industry Computerprogrammering. The company was previously named Performance Metrics IVS. The management consists of Christian Skovgaard Brinch and Thomas Petersen. The company is owned by Petersen ApS and Concept Management ApS. The company has 3 employees (2026). In 2025, the company reported a gross profit of DKK 1,844,140 and a net result of DKK -222,888 compared with DKK 521,997 the year before. Equity in the 2025 report amounted to DKK 124,216.
Source: annual report 2025, Danish Business Authority
The financial health of Performance Metrics ApS shows signs of volatility, with fluctuating gross profits and profitability over the past five years. Gross profit peaked at 3,434,937 DKK in 2024 but has since declined to 1,844,140 DKK in 2025, resulting in a loss of 222,888 DKK. Equity has decreased significantly from 1,347,104 DKK in 2024 to 124,216 DKK in 2025, raising concerns about the company's financial stability. While the company operates in the computer programming industry, its inconsistent profit margins and declining equity position suggest a need for strategic adjustments to improve its financial trajectory.
AI-generated summary · Generated 15/08/2026
Det er Performance Metrics formål at hjælpe virksomheder til at forstå deres medarbejderes kommunikations mønstre og styrke måden hvorpå virksomheden kommunikerer i forhold til den fastlagte kommunikations strategi. Grundlæggerne af Performance Metrics har alle arbejdet mange år i IT & Kommunikations branchen, hvorfor der er indgående kendskab til de førende platforme samt trends og tendenser i markedet.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.8 mio. | -223 t. | 1.3 mio. | 124 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 3.4 mio. | 522 t. | 1.9 mio. | 1.3 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | 2.5 mio. | -73 t. | 1.2 mio. | 825 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | 2.5 mio. | 101 t. | 1.3 mio. | 898 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 2.9 mio. | 263 t. | 1.3 mio. | 898 t. | 2 | |
| 202001/01/2020 – 31/12/2020 | 2.4 mio. | 508 t. | 1.4 mio. | 735 t. | 2 | |
| 201901/01/2019 – 31/12/2019 | 1.4 mio. | 140 t. | 698 t. | 336 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 642 t. | -11 t. | 302 t. | 197 t. | - | |
| 201701/01/2017 – 31/12/2017 | 562 t. | 50 t. | 384 t. | 208 t. | - |
Compared to 4.552 companies in Computerprogrammering
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Set up monitoringThe CVR number of Performance Metrics ApS is 37615331.
Performance Metrics ApS is owned by Petersen ApS and Concept Management ApS.
The management of Performance Metrics ApS consists of Christian Skovgaard Brinch and Thomas Petersen.
In 2025, Performance Metrics ApS reported a gross profit of DKK 1,844,140.
Performance Metrics ApS had 3 employees in 2026 according to the Danish CVR register.
Performance Metrics ApS was founded on 15 April 2016.
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Performance Metrics ApS has published its annual report for 2025. Gross profit came to DKK 1,844,140, and the net result was DKK -222,888.
Performance Metrics ApS has published its annual report for 2024. Gross profit came to DKK 3,434,937, and the net result was DKK 521,997.
As of February 27, 2025, Petersen ApS is registered as an owner of Performance Metrics ApS with an ownership share of 33%.
As of February 27, 2025, Concept Management ApS is registered as an owner of Performance Metrics ApS with an ownership share of 33%.
Performance Metrics ApS has published its annual report for 2023. Gross profit came to DKK 2,467,188, and the net result was DKK -73,129.
As of June 6, 2023, Michael Pedersen has stepped down as director of Performance Metrics ApS.
Performance Metrics ApS has published its annual report for 2022. Gross profit came to DKK 2,459,870, and the net result was DKK 100,693.
Performance Metrics ApS has published its annual report for 2021. Gross profit came to DKK 2,949,807, and the net result was DKK 262,889.
Performance Metrics ApS has published its annual report for 2020. Gross profit came to DKK 2,426,544, and the net result was DKK 508,377.
Performance Metrics ApS has published its annual report for 2019. Gross profit came to DKK 1,377,857, and the net result was DKK 139,632.
Performance Metrics ApS has published its annual report for 2018. Gross profit came to DKK 641,839, and the net result was DKK -11,028.
Performance Metrics ApS has published its annual report for 2017. Gross profit came to DKK 562,018, and the net result was DKK 50,173.
On January 8, 2018, the company changed its name from Performance Metrics IVS to Performance Metrics ApS.
Performance Metrics ApS has published its interim report for the period April 15, 2016 to December 31, 2016.
As of May 31, 2017, Michael Pedersen is registered as director of Performance Metrics ApS.
As of April 15, 2016, Thomas Petersen is registered as director of Performance Metrics ApS.
As of April 15, 2016, Christian Skovgaard Brinch is registered as director of Performance Metrics ApS.
Performance Metrics ApS was founded on April 15, 2016.

Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.


Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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