Owners, management and financials
CVR: 37402370
Secondary names: Peoplez ApS
Previous names: Peoplez ApS
DKK 8,513,562
Gross profit
Net result: DKK 1,075,404
Superego Group ApS (100%)
CVR · view owners
Anders Juel Sørensen
CVR · view management
Active
Founded 27 January 2016
CVR · view overview
9 employees
CVR · 2018
Director registered: Anders Juel Sørensen
CVR · 01/01/2026
View the full event history
Superego Holstebro ApS is a Danish company of the type Anpartsselskab based in Holstebro, founded in 2016. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named Peoplez ApS. The management consists of Anders Juel Sørensen. The company is owned by Superego Group ApS. The company has 9 employees (2018). In 2025, the company reported a gross profit of DKK 8,513,562 and a net result of DKK 1,075,404 compared with DKK 1,406,362 the year before. Equity in the 2025 report amounted to DKK 2,821,244.
Source: annual report 2025, Danish Business Authority
The financial health of Superego Holstebro ApS appears stable, with a consistent gross profit trend over the past few years, peaking at 9,191,912 DKK in 2022 before slightly declining to 8,513,562 DKK in 2025. Profitability has shown fluctuations, with a notable increase to 1,406,362 DKK in 2024, but a decrease to 1,075,404 DKK in 2025. The company's equity has grown from 1,664,457 DKK in 2022 to 2,821,244 DKK in 2025, indicating a strengthening financial position. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the advertising campaign planning and design industry.
AI-generated summary · Generated 16/08/2026
Virksomhedens formål er reklame og marketing.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 1.1 mio. | 4.6 mio. | 2.8 mio. | 14 | |
| 202401/01/2024 – 31/12/2024 | - | 1.4 mio. | 5.2 mio. | 3.1 mio. | 13 | |
| 202301/01/2023 – 31/12/2023 | - | 275 t. | 3.5 mio. | 1.9 mio. | 15 | |
| 202201/01/2022 – 31/12/2022 | - | 335 t. | 4.1 mio. | 1.7 mio. | 18 | |
| 202101/01/2021 – 31/12/2021 | - | 985 t. | 4.6 mio. | 2 mio. | 16 | |
| 202001/01/2020 – 31/12/2020 | 8.7 mio. | 415 t. | 3.4 mio. | 1.6 mio. | 15 | |
| 201901/01/2019 – 31/12/2019 | 7.6 mio. | 477 t. | 2.7 mio. | 1.3 mio. | 12 | |
| 201801/01/2018 – 31/12/2018 | 6.2 mio. | 357 t. | 2 mio. | 944 t. | 9 | |
| 201701/01/2017 – 31/12/2017 | - | 469 t. | 1.8 mio. | 767 t. | 8 | |
| 201627/01/2016 – 31/12/2016 | - | 249 t. | 958 t. | 299 t. | - |
Compared to 1.835 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of Superego Holstebro ApS is 37402370.
Superego Holstebro ApS is owned by Superego Group ApS.
The management of Superego Holstebro ApS consists of Anders Juel Sørensen.
In 2025, Superego Holstebro ApS reported a gross profit of DKK 8,513,562.
Superego Holstebro ApS had 9 employees in 2018 according to the Danish CVR register.
Superego Holstebro ApS was founded on 27 January 2016.
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Superego Holstebro ApS has published its annual report for 2025. Gross profit came to DKK 8,513,562, and the net result was DKK 1,075,404.
Contact info changed: new phone: 70707886, new email: [email protected], new website: www.superego.nu (January 12, 2026).
Contact info changed: new phone: 70707886, new email: [email protected], new website: www.superego.nu (January 10, 2026).
As of January 9, 2026, Anders Juel Sørensen has left the board of directors of Superego Holstebro ApS.
As of January 1, 2026, Anders Juel Sørensen is registered as adm. dir. of Superego Holstebro ApS.
As of January 1, 2026, Superego Group ApS is registered as an owner of Superego Holstebro ApS with an ownership share of 100%.
As of December 31, 2025, Per Kejlberg Tornvig has left the board of directors of Superego Holstebro ApS.
As of December 31, 2025, Per Kejlberg Tornvig has stepped down as director of Superego Holstebro ApS.
As of November 14, 2025, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of Superego Holstebro ApS.
As of November 14, 2025, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Superego Holstebro ApS.
Superego Holstebro ApS has published its annual report for 2024. Gross profit came to DKK 8,750,072, and the net result was DKK 1,406,362.
Superego Holstebro ApS has published its annual report for 2023. Gross profit came to DKK 7,847,004, and the net result was DKK 275,022.
Superego Holstebro ApS has published its annual report for 2022. Gross profit came to DKK 9,191,912, and the net result was DKK 335,371.
Superego Holstebro ApS has published its annual report for 2021. Gross profit came to DKK 8,751,151, and the net result was DKK 985,085.
As of February 10, 2022, RSM DANMARK STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Superego Holstebro ApS.
As of March 25, 2021, Anders Juel Sørensen has joined the board of directors of Superego Holstebro ApS.
As of March 25, 2021, Per Kejlberg Tornvig has joined the board of directors of Superego Holstebro ApS.
On March 25, 2021, the company changed its name from Peoplez ApS to Superego Holstebro ApS.
Superego Holstebro ApS has published its annual report for 2020. Revenue came to DKK 8,661,188, and the net result was DKK 415,022.
Superego Holstebro ApS has published its annual report for 2019. Revenue came to DKK 7,614,800, and the net result was DKK 477,147.
Superego Holstebro ApS has published its annual report for 2018. Revenue came to DKK 6,187,433, and the net result was DKK 356,964.
Superego Holstebro ApS has published its annual report for 2017. Gross profit came to DKK 3,950,586, and the net result was DKK 468,730.
Superego Holstebro ApS has published its annual report for 2016. Gross profit came to DKK 2,558,624, and the net result was DKK 248,548.
As of January 27, 2016, Per Kejlberg Tornvig is registered as director of Superego Holstebro ApS.
Superego Holstebro ApS was founded on January 27, 2016.
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