Owners, management and financials
CVR: 37247057
Secondary names: Dan Promotion ApS, HMSJ Invest ApS
Previous names: HMSJ Invest ApS
DKK 2,003,525
Gross profit
Net result: DKK 42,297
Rene Stengelshøj Jørgensen (100%)
CVR · view owners
Rene Stengelshøj Jørgensen
CVR · view management
Active
Founded 20 November 2015
CVR · view overview
10 employees
CVR · 2018
Director registered: Rene Stengelshøj Jørgensen
CVR · 28/06/2021
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Dan-Reklame ApS is a Danish company of the type Anpartsselskab based in Slagelse, founded in 2015. The company is registered under the industry Andre reklameaktiviteter. The company was previously named HMSJ Invest ApS. The management consists of Rene Stengelshøj Jørgensen. The company is owned by Rene Stengelshøj Jørgensen. The company has 10 employees (2018). In 2025, the company reported a gross profit of DKK 2,003,525 and a net result of DKK 42,297 compared with DKK -255,206 the year before. Equity in the 2025 report amounted to DKK -772,549.
Source: annual report 2025, Danish Business Authority
The financial health of Dan-Reklame ApS shows a concerning trend, with fluctuating gross profits but a consistent decline in profitability over the past few years. Gross profit peaked at 3,493,744 DKK in 2021 but has since decreased to 2,003,525 DKK in 2025, while profits have turned negative in three out of the last five years, culminating in a loss of 543,490 DKK in 2023. The company's equity position is also troubling, with negative equity reaching -772,549 DKK in 2025, indicating potential solvency issues. Despite its established presence in the advertising sector since 2015, the declining margins and increasing losses raise concerns about its sustainability and competitive position within the industry.
AI-generated summary · Generated 13/08/2026
Virksomhedens formål er investering i materielle anlægsaktiver, udlejning samt produktion og salg samt hermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 2 mio. | 42 t. | 1.7 mio. | -773 t. | 5 | |
| 202401/07/2023 – 30/06/2024 | 1.9 mio. | -255 t. | 2 mio. | -815 t. | 6 | |
| 202301/07/2022 – 30/06/2023 | 2.1 mio. | -543 t. | 2.3 mio. | -560 t. | 7 | |
| 202201/07/2021 – 30/06/2022 | 2.8 mio. | -221 t. | 3.2 mio. | -16 t. | 8 | |
| 202101/07/2020 – 30/06/2021 | 3.5 mio. | 474 t. | 3.1 mio. | 205 t. | 10 | |
| 202001/07/2019 – 30/06/2020 | 3 mio. | 115 t. | 1.8 mio. | -269 t. | 8 | |
| 201901/07/2018 – 30/06/2019 | 2.9 mio. | -9 t. | 2.7 mio. | -384 t. | 8 | |
| 201801/07/2017 – 30/06/2018 | 3.3 mio. | 278 t. | 2.2 mio. | -374 t. | 12 | |
| 201701/07/2016 – 30/06/2017 | 2.5 mio. | -785 t. | 2.6 mio. | -652 t. | 10 |
Compared to 412 companies in Andre reklameaktiviteter
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of Dan-Reklame ApS is 37247057.
Dan-Reklame ApS is owned by Rene Stengelshøj Jørgensen.
The management of Dan-Reklame ApS consists of Rene Stengelshøj Jørgensen.
In 2025, Dan-Reklame ApS reported a gross profit of DKK 2,003,525.
Dan-Reklame ApS had 10 employees in 2018 according to the Danish CVR register.
Dan-Reklame ApS was founded on 20 November 2015.
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Dan-Reklame ApS has published its annual report for 2025. Gross profit came to DKK 2,003,525, and the net result was DKK 42,297.
Dan-Reklame ApS has published its annual report for 2024. Gross profit came to DKK 1,918,350, and the net result was DKK -255,206.
Dan-Reklame ApS has published its annual report for 2023. Gross profit came to DKK 2,056,434, and the net result was DKK -543,490.
Dan-Reklame ApS has published its annual report for 2022. Gross profit came to DKK 2,782,278, and the net result was DKK -221,097.
Dan-Reklame ApS has published its annual report for 2021. Gross profit came to DKK 3,493,744, and the net result was DKK 474,053.
As of June 28, 2021, Rene Stengelshøj Jørgensen is registered as director of Dan-Reklame ApS.
As of June 28, 2021, Helle Marie Erhald Simonsen has stepped down as director of Dan-Reklame ApS.
As of June 28, 2021, Rene Stengelshøj Jørgensen is registered as an owner of Dan-Reklame ApS with an ownership share of 100%.
Dan-Reklame ApS has published its annual report for 2020. Gross profit came to DKK 2,993,381, and the net result was DKK 114,748.
As of December 7, 2020, BAKER TILLY DENMARK GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of Dan-Reklame ApS.
Dan-Reklame ApS has published its annual report for 2019. Gross profit came to DKK 2,874,750, and the net result was DKK -9,373.
Dan-Reklame ApS has published its annual report for 2018. Gross profit came to DKK 3,339,510, and the net result was DKK 277,613.
As of October 1, 2018, BAKER TILLY DENMARK GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of Dan-Reklame ApS.
As of October 1, 2018, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of Dan-Reklame ApS.
Dan-Reklame ApS has published its annual report for 2017. Gross profit came to DKK 2,485,073, and the net result was DKK -784,927.
Dan-Reklame ApS has published its interim report for the period November 20, 2015 – June 30, 2016.
On February 10, 2016, the company changed its name from HMSJ Invest ApS to Dan-Reklame ApS.
As of November 20, 2015, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Dan-Reklame ApS.
As of November 20, 2015, Helle Marie Erhald Simonsen is registered as director of Dan-Reklame ApS.
Dan-Reklame ApS was founded on November 20, 2015.
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