Owners, management and financials
CVR: 37236187
DKK 7,267,533
Gross profit
Net result: DKK 155,694
INDKØBSFORENINGEN FRI A.M.B.A. (100%)
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Morten Kold Jensen
Board: Morten Kold Jensen (chair) and 1 member
CVR · view management
Active
Founded 18 November 2015
CVR · view overview
12 employees
CVR · 2026
Director registered: Morten Kold Jensen
CVR · 01/06/2026
View the full event history
Fri Selskabet ApS is a Danish company of the type Anpartsselskab based in Hinnerup, founded in 2015. The company is registered under the industry Detailhandel med cykler. The management consists of Morten Kold Jensen. The board consists of Morten Kold Jensen (chair) and Bjarke Jensen Juul Isidor Olesen. The company is owned by INDKØBSFORENINGEN FRI A.M.B.A.. The company has 12 employees (2026). In 2025, the company reported a gross profit of DKK 7,267,533 and a net result of DKK 155,694 compared with DKK 133,629 the year before. Equity in the 2025 report amounted to DKK 1,186,225.
Source: annual report 2025, Danish Business Authority
The financial health of Fri Selskabet ApS appears stable, with a consistent increase in gross profit over the past four years, rising from 4,429,621 DKK in 2021 to 7,267,533 DKK in 2025. Profitability has also shown a positive trend, with profits increasing from 22,796 DKK in 2023 to 155,694 DKK in 2025, although the overall profit margins remain relatively low. The company's equity has grown from 896,902 DKK in 2023 to 1,186,225 DKK in 2025, indicating a strengthening balance sheet. However, the lack of disclosed revenue figures raises concerns about transparency and overall market position within the bicycle retail industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at fremme anpartshaverens virksomhed gennem drift af webshop samt al virksomhed, som efter bestyrelsens skøn har forbindelse hermed
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 156 t. | 3 mio. | 1.2 mio. | 14 | |
| 202401/01/2024 – 31/12/2024 | - | 134 t. | 6.9 mio. | 1 mio. | 12 | |
| 202301/01/2023 – 31/12/2023 | - | 23 t. | 3.7 mio. | 897 t. | 12 | |
| 202201/01/2022 – 31/12/2022 | - | 259 t. | 3.2 mio. | 1.9 mio. | 10 | |
| 202101/01/2021 – 31/12/2021 | - | 315 t. | 4.4 mio. | 1.6 mio. | 10 | |
| 202001/01/2020 – 31/12/2020 | - | 54 t. | 4.5 mio. | 1.3 mio. | 9 | |
| 201901/01/2019 – 31/12/2019 | - | 93 t. | 3.3 mio. | 1.2 mio. | 8 | |
| 201801/01/2018 – 31/12/2018 | 11.1 mio. | 123 t. | 2.5 mio. | 1.2 mio. | 7 | |
| 201701/01/2017 – 31/12/2017 | 7.8 mio. | 144 t. | 2.1 mio. | 1 mio. | 5 |
Compared to 310 companies in Detailhandel med cykler
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
1 public tender won
Sources: TED (the EU tender database) and udbud.dk
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Read about the CDS scoreThe CVR number of Fri Selskabet ApS is 37236187.
Fri Selskabet ApS is owned by INDKØBSFORENINGEN FRI A.M.B.A..
The management of Fri Selskabet ApS consists of Morten Kold Jensen.
The board of Fri Selskabet ApS consists of Morten Kold Jensen and Bjarke Jensen Juul Isidor Olesen, with Morten Kold Jensen as chair.
In 2025, Fri Selskabet ApS reported a gross profit of DKK 7,267,533.
Fri Selskabet ApS had 12 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 86986688, new email: [email protected], new website: www.fribikeshop.dk (September 13, 2026).
As of September 1, 2026, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of Fri Selskabet ApS.
As of September 1, 2026, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Fri Selskabet ApS.
Contact info changed: new phone: 86986688, new email: [email protected], new website: www.fribikeshop.dk (August 25, 2026).
As of June 1, 2026, Morten Kold Jensen is registered as adm. dir. of Fri Selskabet ApS.
As of May 31, 2026, Mathias Dalsgaard Duelund has left the board of directors of Fri Selskabet ApS.
As of May 31, 2026, Mathias Dalsgaard Duelund has stepped down as director of Fri Selskabet ApS.
Fri Selskabet ApS has published its annual report for 2025. Gross profit came to DKK 7,267,533, and the net result was DKK 155,694.
Fri Selskabet ApS has won the tender "EU-udbud vedrørende levering af Elcykler, tilbehør og service af Elcykler til Aalborg Kommune" issued by Aalborg kommune worth 2,484,580 DKK.
Fri Selskabet ApS has published its annual report for 2024. Gross profit came to DKK 6,493,639, and the net result was DKK 133,629.
Fri Selskabet ApS has published its annual report for 2023. Gross profit came to DKK 5,759,683, and the net result was DKK 22,796.
Fri Selskabet ApS has published its annual report for 2022. Gross profit came to DKK 5,187,147, and the net result was DKK 258,827.
Fri Selskabet ApS has published its annual report for 2021. Gross profit came to DKK 4,429,621, and the net result was DKK 314,952.
Fri Selskabet ApS has published its annual report for 2020. Gross profit came to DKK 3,972,333, and the net result was DKK 53,974.
Fri Selskabet ApS has published its annual report for 2019. Gross profit came to DKK 3,314,211, and the net result was DKK 92,504.
Fri Selskabet ApS has published its annual report for 2018. Revenue came to DKK 11,126,713, and the net result was DKK 122,872.
Fri Selskabet ApS has published its annual report for 2017. Revenue came to DKK 7,756,029, and the net result was DKK 144,180.
Fri Selskabet ApS has published its interim report for the period November 18, 2015 – December 31, 2016.
As of November 18, 2015, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Fri Selskabet ApS.
As of November 18, 2015, Morten Kold Jensen has joined the board of directors of Fri Selskabet ApS.
As of November 18, 2015, Mathias Dalsgaard Duelund has joined the board of directors of Fri Selskabet ApS.
As of November 18, 2015, Bjarke Jensen Juul Isidor Olesen has joined the board of directors of Fri Selskabet ApS.
As of November 18, 2015, Mathias Dalsgaard Duelund is registered as director of Fri Selskabet ApS.
As of November 18, 2015, INDKØBSFORENINGEN FRI A.M.B.A. is registered as an owner of Fri Selskabet ApS with an ownership share of 100%.
Fri Selskabet ApS was founded on November 18, 2015.
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