Owners, management and financials
CVR: 37141771
DKK 1,530,895
Gross profit
Net result: DKK 254,253
Colkær ApS (100%)
CVR · view owners
Pernille Colkær Thomsen
CVR · view management
Active
Founded 8 October 2015
CVR · view overview
9 employees
CVR · 2026
Owner registered: Colkær ApS
CVR · 18/09/2023
View the full event history
Pure Performance Fitness ApS is a Danish company of the type Anpartsselskab based in Tarm, founded in 2015. The company is registered under the industry Drift af fitnesscentre. The management consists of Pernille Colkær Thomsen. The company is owned by Colkær ApS. The company has 9 employees (2026). In 2025, the company reported a gross profit of DKK 1,530,895 and a net result of DKK 254,253 compared with DKK -1,901 the year before. Equity in the 2025 report amounted to DKK 1,627,774.
Source: annual report 2025, Danish Business Authority
The financial health of Pure Performance Fitness ApS appears stable, with a notable recovery in profitability in 2025, reporting a profit of 254,253 DKK after a minor loss in 2024. Gross profit has shown fluctuations, peaking at 2,498,151 DKK in 2021 before declining to 1,530,895 DKK in 2025. The company's equity has remained relatively strong, increasing from 1,355,566 DKK in 2021 to 1,627,774 DKK in 2025, indicating a solid capital position. However, the lack of disclosed revenue figures raises concerns about transparency and overall market competitiveness within the fitness industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er drive aktiviteter indenfor for fremme af sundhed og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.5 mio. | 254 t. | 2.5 mio. | 1.6 mio. | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.4 mio. | -2 t. | 1.5 mio. | 1.4 mio. | 2 | |
| 202301/01/2023 – 31/12/2023 | 1.8 mio. | 198 t. | 1.6 mio. | 1.4 mio. | 2 | |
| 202201/01/2022 – 31/12/2022 | 1.8 mio. | 272 t. | 2 mio. | 1.6 mio. | 2 | |
| 202101/01/2021 – 31/12/2021 | 2.5 mio. | 163 t. | 2 mio. | 1.4 mio. | 2 | |
| 202001/01/2020 – 31/12/2020 | 2.3 mio. | 253 t. | 2 mio. | 1.2 mio. | 2 | |
| 201901/01/2019 – 31/12/2019 | 2 mio. | 536 t. | 2.6 mio. | 940 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 1.7 mio. | 238 t. | 2.6 mio. | 404 t. | 1 | |
| 201701/01/2017 – 31/12/2017 | 1.4 mio. | 160 t. | 2.5 mio. | 165 t. | 1 |
Compared to 523 companies in Drift af fitnesscentre
Comparison is based on industry median values
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Set up monitoringThe CVR number of Pure Performance Fitness ApS is 37141771.
Pure Performance Fitness ApS is owned by Colkær ApS.
The management of Pure Performance Fitness ApS consists of Pernille Colkær Thomsen.
In 2025, Pure Performance Fitness ApS reported a gross profit of DKK 1,530,895.
Pure Performance Fitness ApS had 9 employees in 2026 according to the Danish CVR register.
Pure Performance Fitness ApS was founded on 8 October 2015.
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Pure Performance Fitness ApS has published its annual report for 2025. Gross profit came to DKK 1,530,895, and the net result was DKK 254,253.
Pure Performance Fitness ApS has published its annual report for 2024. Gross profit came to DKK 1,372,672, and the net result was DKK -1,901.
Pure Performance Fitness ApS has published its annual report for 2023. Gross profit came to DKK 1,838,937, and the net result was DKK 198,237.
As of September 18, 2023, Colkær ApS is registered as an owner of Pure Performance Fitness ApS with an ownership share of 100%.
Pure Performance Fitness ApS has published its annual report for 2022. Gross profit came to DKK 1,782,578, and the net result was DKK 271,620.
Pure Performance Fitness ApS has published its annual report for 2021. Gross profit came to DKK 2,498,151, and the net result was DKK 162,514.
Pure Performance Fitness ApS has published its annual report for 2020. Gross profit came to DKK 2,261,606, and the net result was DKK 253,222.
Pure Performance Fitness ApS has published its annual report for 2019. Gross profit came to DKK 2,029,898, and the net result was DKK 536,143.
Pure Performance Fitness ApS has published its annual report for 2018. Gross profit came to DKK 1,705,033, and the net result was DKK 238,259.
Pure Performance Fitness ApS has published its annual report for 2017. Gross profit came to DKK 1,366,436, and the net result was DKK 160,457.
Pure Performance Fitness ApS has published its interim report for the period October 8, 2015 – December 31, 2016.
As of June 27, 2017, Martinsen Ringkøbing-Skjern Statsautoriseret Revisionspartnerselskab has stepped down as auditor of Pure Performance Fitness ApS.
As of October 8, 2015, Martinsen Ringkøbing-Skjern Statsautoriseret Revisionspartnerselskab has been appointed auditor of Pure Performance Fitness ApS.
As of October 8, 2015, Pernille Colkær Thomsen is registered as director of Pure Performance Fitness ApS.
Pure Performance Fitness ApS was founded on October 8, 2015.
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