CVR: 37063061
Previous names: Imp-int ApS, Impulse International ApS, Impulse International A/S
DKK 13,455,229
Gross profit
Net result: DKK 960,444
ELAP ApS, NHJ Holding 2019 ApS
CVR · view ownership and management
Name registered: Impulse A/S
CVR · 02/09/2019
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Impulse A/S is a Danish company of the type Aktieselskab based in Aalborg, founded in 2015. The company is registered under the industry Engroshandel med andre husholdningsartikler i.a.n.. The company was previously named Impulse International A/S and Impulse International ApS. The management consists of Thomas Baastrup. The company is owned by ELAP ApS and NHJ Holding 2019 ApS. The company has 34 employees (2018). In 2025, the company reported a gross profit of DKK 13,455,229 and a net result of DKK 960,444 compared with DKK 1,583,066 the year before. Equity in the 2025 report amounted to DKK 12,481,276.
Source: annual report 2025, Danish Business Authority
Impulse A/S demonstrates a generally stable financial health with a solid equity position, maintaining over 12 million DKK in equity for the last three years. Gross profit has shown a declining trend from 20.7 million DKK in 2021 to 13.5 million DKK in 2025, while profit has fluctuated, peaking at 5.5 million DKK in 2021 before decreasing to 960,444 DKK in 2025. The company's profitability margins have narrowed, raising concerns about operational efficiency and market competitiveness. Despite these challenges, Impulse A/S remains a notable player in the household goods wholesale industry, with a consistent presence since its founding in 2015.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive virksomhed med handel samt anden hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 13.5 mio. | 960 t. | 22.9 mio. | 12.5 mio. | 23 | |
| 202401/07/2023 – 30/06/2024 | 14.9 mio. | 1.6 mio. | 24.2 mio. | 12.5 mio. | 25 | |
| 202301/07/2022 – 30/06/2023 | 13.6 mio. | 512 t. | 23.3 mio. | 10.9 mio. | 26 | |
| 202201/07/2021 – 30/06/2022 | 17.9 mio. | 3.6 mio. | 29.9 mio. | 12.4 mio. | 28 | |
| 202101/07/2020 – 30/06/2021 | 20.7 mio. | 5.5 mio. | 30.6 mio. | 11.9 mio. | 29 | |
| 202001/07/2019 – 30/06/2020 | 18.1 mio. | 3.7 mio. | 21 mio. | 7.3 mio. | 31 | |
| 201901/07/2018 – 30/06/2019 | 14.6 mio. | 1 mio. | 23.8 mio. | 4.2 mio. | 28 | |
| 201801/07/2017 – 30/06/2018 | 13.6 mio. | 533 t. | 21.9 mio. | 3.2 mio. | 29 | |
| 201701/07/2016 – 30/06/2017 | 14.2 mio. | 1 mio. | 24.5 mio. | 2.6 mio. | 33 |
Compared to 231 companies in Engroshandel med andre husholdningsartikler i.a.n.
Comparison is based on industry median values
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Set up monitoringImpulse A/S was founded on 8 September 2015.
Impulse A/S is registered under the industry Engroshandel med andre husholdningsartikler i.a.n. (industry code 464990).
Impulse A/S had 34 employees in 2018 according to the Danish CVR register.
Impulse A/S is owned by ELAP ApS and NHJ Holding 2019 ApS.
In 2025, Impulse A/S reported a gross profit of DKK 13,455,229.
The management of Impulse A/S consists of Thomas Baastrup.
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Impulse A/S has published its annual report for 2025. Gross profit came to DKK 13,455,229, and the net result was DKK 960,444.
Impulse A/S has published its annual report for 2024. Gross profit came to DKK 14,869,973, and the net result was DKK 1,583,066.
Impulse A/S has published its annual report for 2023. Gross profit came to DKK 13,642,427, and the net result was DKK 512,338.
Impulse A/S has published its annual report for 2022. Gross profit came to DKK 17,931,272, and the net result was DKK 3,573,173.
Impulse A/S has published its annual report for 2021. Gross profit came to DKK 20,729,477, and the net result was DKK 5,510,216.
Impulse A/S has published its annual report for 2020. Gross profit came to DKK 18,057,883, and the net result was DKK 3,707,242.
Impulse A/S has published its annual report for 2019. Gross profit came to DKK 14,596,355, and the net result was DKK 1,019,363.
On September 2, 2019, the company changed its name from Impulse International A/S to Impulse A/S.
As of March 1, 2019, NHJ Holding 2019 ApS is registered as an owner of Impulse A/S with an ownership share of 10%.
As of February 1, 2019, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Impulse A/S.
As of January 31, 2019, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Impulse A/S.
Impulse A/S has published its annual report for 2018. Gross profit came to DKK 13,632,992, and the net result was DKK 532,541.
As of July 1, 2018, Niels Henrik Jørgensen has joined the board of directors of Impulse A/S.
As of July 1, 2018, Palle Herman Nielsen has left the board of directors of Impulse A/S.
On December 14, 2017, the company changed its name from Impulse International ApS to Impulse International A/S.
Impulse A/S has published its annual report for 2017. Gross profit came to DKK 14,212,737, and the net result was DKK 1,000,849.
Impulse A/S has published its interim report for the period September 8, 2015 – June 30, 2016.
As of July 8, 2016, ELAP ApS is registered as an owner of Impulse A/S with an ownership share of 90%.
On September 11, 2015, the company changed its name from Imp-int ApS to Impulse International ApS.
As of September 8, 2015, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Impulse A/S.
As of September 8, 2015, Hasse Bjørn Rasmussen has joined the board of directors of Impulse A/S.
As of September 8, 2015, Palle Herman Nielsen has joined the board of directors of Impulse A/S.
As of September 8, 2015, Thomas Baastrup has joined the board of directors of Impulse A/S.
As of September 8, 2015, Thomas Baastrup is registered as director of Impulse A/S.
Impulse A/S was founded on September 8, 2015.
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