Owners, management and financials
CVR: 37057312
Secondary names: Studietrøje ApS
Previous names: Studietrøje ApS
DKK 5,705,376
Gross profit
Net result: DKK 1,581,305
Weirsøe Holding ApS (50-66,65%), Z.F.L. Holding ApS (50-66,65%)
CVR · view owners
Sebastian Klitgaard Weirsøe, Zacharias Frederiksen Legarth
CVR · view management
Active
Founded 1 September 2015
CVR · view overview
6 employees
CVR · 2026
Owner registered: Weirsøe Holding ApS
CVR · 24/02/2025
View the full event history
Smilo ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2015. The company is registered under the industry Formidlingsaktiviteter inden for ikke-specialiseret detailhandel. The company was previously named Studietrøje ApS. The management consists of Sebastian Klitgaard Weirsøe and Zacharias Frederiksen Legarth. The company is owned by Weirsøe Holding ApS and Z.F.L. Holding ApS. The company has 6 employees (2026). In 2025, the company reported a gross profit of DKK 5,705,376 and a net result of DKK 1,581,305 compared with DKK 1,828,171 the year before. Equity in the 2025 report amounted to DKK 2,024,147.
Source: annual report 2025, Danish Business Authority
The financial health of Smilo ApS appears stable, with a positive trajectory in gross profit and profitability over recent years. Gross profit increased from 2,591,520 DKK in 2021 to 5,705,376 DKK in 2025, while profit peaked at 1,828,171 DKK in 2024 before slightly declining to 1,581,305 DKK in 2025. The company's equity has shown a fluctuating trend, dropping from 3,614,672 DKK in 2023 to 2,024,147 DKK in 2025, raising concerns about its long-term financial stability. Operating in the non-specialized retail sector, Smilo ApS has demonstrated strong margins, but the lack of revenue disclosure limits a comprehensive assessment of its market position.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive detailhandel med andre varer i.a.n. via internet og hovedbranche 47.91.19. Som bi branche 47.82.00 Branchen beskæftiger sig med salg af stof, beklædning og sko, som ikke foregår fra butikker, via postordre eller internet, til privatpersoner. Selskabet kan efter direktionens beslutning drive anden virksomhed, der står i naturlig forbindelse med det nævnte hoved- og bi formål.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.7 mio. | 1.6 mio. | 4.3 mio. | 2 mio. | 9 | |
| 202401/01/2024 – 31/12/2024 | 5.3 mio. | 1.8 mio. | 4.2 mio. | 1.9 mio. | 7 | |
| 202301/01/2023 – 31/12/2023 | 3 mio. | 376 t. | 5 mio. | 3.6 mio. | 4 | |
| 202201/01/2022 – 31/12/2022 | 3.2 mio. | 1.1 mio. | 4.7 mio. | 3.2 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 2.6 mio. | 1.3 mio. | 3.5 mio. | 2.1 mio. | 2 | |
| 202001/01/2020 – 31/12/2020 | 1.1 mio. | 281 t. | 1.7 mio. | 769 t. | 2 | |
| 201901/01/2019 – 31/12/2019 | 1.2 mio. | 284 t. | 1.4 mio. | 488 t. | 2 | |
| 201801/01/2018 – 31/12/2018 | 802 t. | 99 t. | 714 t. | 269 t. | 2 | |
| 201701/01/2017 – 31/12/2017 | 480 t. | -13 t. | 377 t. | 180 t. | 2 | |
| 201601/01/2016 – 31/12/2016 | 393 t. | 171 t. | 450 t. | 194 t. | 2 |
Compared to 94 companies in Formidlingsaktiviteter inden for ikke-specialiseret detailhandel
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of Smilo ApS is 37057312.
Smilo ApS is owned by Weirsøe Holding ApS and Z.F.L. Holding ApS.
The management of Smilo ApS consists of Sebastian Klitgaard Weirsøe and Zacharias Frederiksen Legarth.
In 2025, Smilo ApS reported a gross profit of DKK 5,705,376.
Smilo ApS had 6 employees in 2026 according to the Danish CVR register.
Smilo ApS was founded on 1 September 2015.
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Smilo ApS has published its annual report for 2025. Gross profit came to DKK 5,705,376, and the net result was DKK 1,581,305.
Smilo ApS has published its annual report for 2024. Gross profit came to DKK 5,349,692, and the net result was DKK 1,828,171.
As of February 24, 2025, Weirsøe Holding ApS is registered as an owner of Smilo ApS with an ownership share of 50%.
As of February 24, 2025, Z.F.L. Holding ApS is registered as an owner of Smilo ApS with an ownership share of 50%.
Smilo ApS has published its annual report for 2023. Gross profit came to DKK 3,012,533, and the net result was DKK 376,308.
Smilo ApS has published its annual report for 2022. Gross profit came to DKK 3,168,030, and the net result was DKK 1,134,411.
As of June 16, 2023, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of Smilo ApS.
Smilo ApS has published its annual report for 2021. Gross profit came to DKK 2,591,520, and the net result was DKK 1,335,252.
Smilo ApS has published its annual report for 2020. Gross profit came to DKK 1,111,921, and the net result was DKK 280,776.
Smilo ApS has published its annual report for 2019. Gross profit came to DKK 1,196,374, and the net result was DKK 283,630.
Smilo ApS has published its annual report for 2018. Gross profit came to DKK 801,590, and the net result was DKK 98,914.
On May 24, 2019, the company changed its name from Studietrøje ApS to Smilo ApS.
Smilo ApS has published its annual report for 2017. Gross profit came to DKK 479,810, and the net result was DKK -13,425.
Smilo ApS has published its annual report for 2016. Gross profit came to DKK 392,917, and the net result was DKK 170,575.
Smilo ApS has published its interim report for the period September 1, 2015 to December 31, 2015.
As of September 1, 2015, Sebastian Klitgaard Weirsøe is registered as director of Smilo ApS.
As of September 1, 2015, Zacharias Frederiksen Legarth is registered as director of Smilo ApS.
Smilo ApS was founded on September 1, 2015.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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