Owners, management and financials
CVR: 36958243
Secondary names: CarPay ApS, SimplyTech ApS, SimplyPark ApS
Previous names: SimplyTure ApS
DKK 15,936,918
Gross profit
Net result: DKK -1,477,800
Autopay Technologies AS (100%)
CVR · view owners
Martin Mose
Board: Stig Ove Gulbrandsen (chair)
CVR · view management
Active
Founded 1 July 2015
CVR · view overview
16 employees
CVR · 2026
Director registered: Martin Mose
CVR · 01/06/2026
View the full event history
Simplyture ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 2015. The company is registered under the industry Anden udgivelse af software. The company was previously named SimplyTure ApS. The management consists of Martin Mose. The board consists of Stig Ove Gulbrandsen (chair). The company is owned by Autopay Technologies AS. The company has 16 employees (2026). In 2024, the company reported a gross profit of DKK 15,936,918 and a net result of DKK -1,477,800 compared with DKK -1,474,112 the year before. Equity in the 2024 report amounted to DKK 410,621.
Source: annual report 2024, Danish Business Authority
The financial health of Simplyture ApS shows a concerning trend, with consistent losses reported over the last two fiscal years, culminating in a loss of 1,477,800 DKK in 2024. Although gross profit has increased from 9,447,431 DKK in 2021 to 15,936,918 DKK in 2024, the company has struggled to convert this into profitability, indicating potential operational inefficiencies. Equity has decreased significantly from 3,162,533 DKK in 2022 to 410,621 DKK in 2024, raising concerns about its financial stability. Positioned within the software publishing industry, Simplyture ApS faces challenges in maintaining a competitive edge amidst declining equity and ongoing losses.
AI-generated summary · Generated 16/08/2026
Selskabets formål er direkte eller indirekte at drive virksomhed i ind- og udland ved levering og drift af elektroniske parkeringsbetalingsanlæg samt elektronisk betalingsformidling og anden forbundet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202401/07/2023 – 30/06/2024 | 15.9 mio. | -1.5 mio. | 14.6 mio. | 411 t. | 22 | |
| 202301/07/2022 – 30/06/2023 | 13.4 mio. | -1.5 mio. | 8 mio. | 1.9 mio. | 21 | |
| 202201/07/2021 – 30/06/2022 | 13.4 mio. | 272 t. | 17.9 mio. | 3.2 mio. | 20 | |
| 202101/07/2020 – 30/06/2021 | 9.4 mio. | 1.1 mio. | 11.8 mio. | 2.6 mio. | 13 | |
| 202001/07/2019 – 30/06/2020 | 10.4 mio. | 3.2 mio. | 11 mio. | 1.5 mio. | 11 | |
| 201901/07/2018 – 30/06/2019 | 4.9 mio. | 1 mio. | 4.4 mio. | -1.7 mio. | 8 | |
| 201801/07/2017 – 30/06/2018 | 175 t. | -1.6 mio. | 6.1 mio. | -2.2 mio. | 4 | |
| 201701/07/2016 – 30/06/2017 | 229 t. | -452 t. | 4.2 mio. | -641 t. | 4 | |
| 201601/07/2015 – 30/06/2016 | -483 t. | -779 t. | 2.1 mio. | -189 t. | - |
Compared to 1.252 companies in Anden udgivelse af software
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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See the API documentationThe CVR number of Simplyture ApS is 36958243.
Simplyture ApS is owned by Autopay Technologies AS.
The management of Simplyture ApS consists of Martin Mose.
The board of Simplyture ApS consists of Stig Ove Gulbrandsen, with Stig Ove Gulbrandsen as chair.
In 2024, Simplyture ApS reported a gross profit of DKK 15,936,918.
Simplyture ApS had 16 employees in 2026 according to the Danish CVR register.
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As of June 1, 2026, Mario Auran Encinas has left the board of directors of Simplyture ApS.
As of June 1, 2026, Mikkel Andreas Neple has left the board of directors of Simplyture ApS.
As of June 1, 2026, Lars Mehlum Brandt has left the board of directors of Simplyture ApS.
As of June 1, 2026, Martin Mose is registered as director of Simplyture ApS.
As of May 31, 2026, Stig Ove Gulbrandsen has stepped down as director of Simplyture ApS.
As of April 1, 2026, Mario Auran Encinas has joined the board of directors of Simplyture ApS.
As of April 1, 2026, Mikkel Andreas Neple has joined the board of directors of Simplyture ApS.
As of April 1, 2026, Lars Mehlum Brandt has joined the board of directors of Simplyture ApS.
As of April 1, 2026, Stig Ove Gulbrandsen is registered as director of Simplyture ApS.
Simplyture ApS has published its interim report for the period July 1, 2024 to December 31, 2025.
As of March 31, 2026, Jonas Moesgaard Ørting has stepped down as director of Simplyture ApS.
As of September 15, 2025, KPMG KOMPLEMENTARSELSKAB ApS has been appointed auditor of Simplyture ApS.
As of September 15, 2025, KPMG P/S has been appointed auditor of Simplyture ApS.
As of September 15, 2025, KPMG KOMPLEMENTARSELSKAB ApS has stepped down as auditor of Simplyture ApS.
As of September 15, 2025, BDO Statsautoriseret Revisionspartnerselskab has stepped down as auditor of Simplyture ApS.
As of August 25, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of Simplyture ApS.
As of August 25, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of Simplyture ApS.
As of March 31, 2025, Stig Ove Gulbrandsen has joined the board of directors of Simplyture ApS.
As of March 31, 2025, Niklas Laugesen has left the board of directors of Simplyture ApS.
As of March 31, 2025, Jonas Moesgaard Ørting has left the board of directors of Simplyture ApS.
As of March 31, 2025, Søren Klitskov has left the board of directors of Simplyture ApS.
As of March 31, 2025, Per Moesgaard has left the board of directors of Simplyture ApS.
As of March 31, 2025, is registered as an owner of Simplyture ApS with an ownership share of 100%.
As of March 25, 2025, Anders Kirk Johansen has left the board of directors of Simplyture ApS.
Simplyture ApS has published its annual report for 2024. Gross profit came to DKK 15,936,918, and the net result was DKK -1,477,800.
As of September 10, 2024, Anders Kirk Johansen has joined the board of directors of Simplyture ApS.
As of September 10, 2024, Niklas Laugesen has joined the board of directors of Simplyture ApS.
As of May 23, 2024, Søren Klitskov has joined the board of directors of Simplyture ApS.
As of May 23, 2024, Arne Molden has left the board of directors of Simplyture ApS.
Simplyture ApS has published its annual report for 2023. Gross profit came to DKK 13,351,603, and the net result was DKK -1,474,112.
Simplyture ApS has published its annual report for 2022. Gross profit came to DKK 13,371,651, and the net result was DKK 271,669.
As of November 2, 2022, Jonas Moesgaard Ørting has joined the board of directors of Simplyture ApS.
As of November 2, 2022, Jesper Boysen has left the board of directors of Simplyture ApS.
Simplyture ApS has published its annual report for 2021. Gross profit came to DKK 9,447,431, and the net result was DKK 1,105,441.
As of October 25, 2021, Jesper Boysen has joined the board of directors of Simplyture ApS.
As of October 25, 2021, Per Moesgaard has joined the board of directors of Simplyture ApS.
As of October 25, 2021, Arne Molden has joined the board of directors of Simplyture ApS.
Simplyture ApS has published its annual report for 2020. Gross profit came to DKK 10,409,706, and the net result was DKK 3,224,282.
Simplyture ApS has published its annual report for 2019. Gross profit came to DKK 4,906,511, and the net result was DKK 1,021,886.
As of June 24, 2019, A/S PSE 17 NR. 1056 has been appointed auditor of Simplyture ApS.
As of June 24, 2019, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Simplyture ApS.
Simplyture ApS has published its annual report for 2018. Gross profit came to DKK 174,824, and the net result was DKK -1,605,686.
As of June 29, 2018, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Simplyture ApS.
As of June 29, 2018, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Simplyture ApS.
Simplyture ApS has published its annual report for 2017. Gross profit came to DKK 229,296, and the net result was DKK -451,937.
Simplyture ApS has published its annual report for 2016. Gross profit came to DKK -483,445, and the net result was DKK -778,675.
On November 23, 2015, the company changed its name from SimplyTure ApS to Simplyture ApS.
As of July 1, 2015, EY Godkendt Revisionspartnerselskab has been appointed auditor of Simplyture ApS.
As of July 1, 2015, Jonas Moesgaard Ørting is registered as director of Simplyture ApS.
Simplyture ApS was founded on July 1, 2015.

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Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed

Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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