Owners, management and financials
CVR: 36937130
Secondary names: BaristaService A/S (EspressoSpecialisten A/S), EspressoSpecialisten A/S, rRebel Coffee Tech A/S
Previous names: EspressoSpecialisten A/S
DKK 2,580,942
Gross profit
Net result: DKK 249,724
Nomar Holding ApS (10-14,99%), Panimo AS (90-99,99%)
CVR · view owners
Martine Bruheim Norum
Board: 3 members
CVR · view management
Active
Founded 16 June 2015
CVR · view overview
5 employees
CVR · 2026
Director registered: Martine Bruheim Norum
CVR · 27/01/2025
View the full event history
rRebel Coffee Works A/S is a Danish company of the type Aktieselskab based in København S, founded in 2015. The company is registered under the industry Engroshandel med hvidevarer og elektriske husholdningsartikler. The company was previously named EspressoSpecialisten A/S. The management consists of Martine Bruheim Norum. The board consists of Heidi Aasestrand Watz, Martine Bruheim Norum and Patrick Watz. The company is owned by Nomar Holding ApS and Panimo AS. The company has 5 employees (2026). In 2025, the company reported a gross profit of DKK 2,580,942 and a net result of DKK 249,724 compared with DKK 714,955 the year before. Equity in the 2025 report amounted to DKK 1,465,679.
Source: annual report 2025, Danish Business Authority
The financial health of rRebel Coffee Works A/S shows a positive trajectory, with consistent gross profit growth over the past five years, rising from 1,378,981 DKK in 2021 to 2,580,942 DKK in 2025. Profitability has fluctuated, peaking at 786,059 DKK in 2022 before declining to 249,724 DKK in 2025, indicating potential volatility in earnings. The company's equity has improved significantly from a negative position of -213,543 DKK in 2021 to 1,465,679 DKK in 2025, reflecting a strengthening balance sheet. However, the absence of revenue data raises concerns about overall market performance and competitive positioning within the white goods and electrical household appliances industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive virksomhed med køb, salg og service af kaffemaskiner og hertil knyttet udstyr i Danmark.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.6 mio. | 250 t. | 7.1 mio. | 1.5 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | 2.7 mio. | 715 t. | 7.5 mio. | 1.2 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 2.1 mio. | 299 t. | 5.1 mio. | 872 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | 2.1 mio. | 786 t. | 4.5 mio. | 573 t. | 2 | |
| 202101/01/2021 – 31/12/2021 | 1.4 mio. | 379 t. | 5.1 mio. | -214 t. | 1 | |
| 202001/01/2020 – 31/12/2020 | 1.6 mio. | -677 t. | 3.2 mio. | -593 t. | 4 | |
| 201901/01/2019 – 31/12/2019 | 640 t. | -664 t. | 3 mio. | 84 t. | 3 | |
| 201801/01/2018 – 31/12/2018 | 1.4 mio. | -162 t. | 2.5 mio. | 748 t. | 3 | |
| 201701/01/2017 – 31/12/2017 | 1.3 mio. | -92 t. | 2.5 mio. | 910 t. | 3 |
Compared to 108 companies in Engroshandel med hvidevarer og elektriske husholdningsartikler
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of rRebel Coffee Works A/S is 36937130.
rRebel Coffee Works A/S is owned by Nomar Holding ApS and Panimo AS.
The management of rRebel Coffee Works A/S consists of Martine Bruheim Norum.
The board of rRebel Coffee Works A/S consists of Heidi Aasestrand Watz, Martine Bruheim Norum and Patrick Watz.
In 2025, rRebel Coffee Works A/S reported a gross profit of DKK 2,580,942.
rRebel Coffee Works A/S had 5 employees in 2026 according to the Danish CVR register.
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RRebel Coffee Works A/S has published its annual report for 2025. Gross profit came to DKK 2,580,942, and the net result was DKK 249,724.
RRebel Coffee Works A/S has published its annual report for 2024. Gross profit came to DKK 2,693,487, and the net result was DKK 714,955.
As of January 27, 2025, Martine Bruheim Norum is registered as director of rRebel Coffee Works A/S.
As of January 27, 2025, Patrick Watz has stepped down as adm. dir. of rRebel Coffee Works A/S.
RRebel Coffee Works A/S has published its annual report for 2023. Gross profit came to DKK 2,092,024, and the net result was DKK 299,296.
As of March 4, 2024, Optimal Revision Godkendt Revisionsvirksomhed has been appointed auditor of rRebel Coffee Works A/S.
As of January 1, 2024, Nomar Holding ApS is registered as an owner of rRebel Coffee Works A/S with an ownership share of 10%.
As of January 1, 2024, is registered as an owner of rRebel Coffee Works A/S with an ownership share of 90%.
On May 1, 2023, the company changed its name from EspressoSpecialisten A/S to rRebel Coffee Works A/S.
RRebel Coffee Works A/S has published its annual report for 2022. Gross profit came to DKK 2,126,585, and the net result was DKK 786,059.
RRebel Coffee Works A/S has published its annual report for 2021. Gross profit came to DKK 1,378,981, and the net result was DKK 379,151.
RRebel Coffee Works A/S has published its annual report for 2020. Gross profit came to DKK 1,562,504, and the net result was DKK -676,809.
As of January 25, 2021, Martine Bruheim Norum has joined the board of directors of rRebel Coffee Works A/S.
As of January 25, 2021, Patrick Watz has joined the board of directors of rRebel Coffee Works A/S.
As of January 25, 2021, Bo Leif Lindenskov has left the board of directors of rRebel Coffee Works A/S.
As of January 25, 2021, Patrick Watz is registered as adm. dir. of rRebel Coffee Works A/S.
As of January 25, 2021, Bo Leif Lindenskov has stepped down as adm. dir. of rRebel Coffee Works A/S.
As of January 24, 2021, Patrick Watz has left the board of directors of rRebel Coffee Works A/S.
RRebel Coffee Works A/S has published its annual report for 2019. Gross profit came to DKK 640,179, and the net result was DKK -663,910.
As of October 20, 2019, Bo Leif Lindenskov has joined the board of directors of rRebel Coffee Works A/S.
As of October 20, 2019, Patrick Watz has joined the board of directors of rRebel Coffee Works A/S.
As of October 20, 2019, Olov Magnus Gustaf Adamsson has left the board of directors of rRebel Coffee Works A/S.
As of October 19, 2019, Patrick Watz has left the board of directors of rRebel Coffee Works A/S.
As of August 27, 2019, Bo Leif Lindenskov is registered as adm. dir. of rRebel Coffee Works A/S.
As of August 27, 2019, Patrick Watz has stepped down as director of rRebel Coffee Works A/S.
RRebel Coffee Works A/S has published its annual report for 2018. Gross profit came to DKK 1,420,730, and the net result was DKK -161,994.
As of November 29, 2018, Heidi Aasestrand Watz has joined the board of directors of rRebel Coffee Works A/S.
As of November 29, 2018, Thomas Valentin has left the board of directors of rRebel Coffee Works A/S.
As of November 29, 2018, Patrick Watz is registered as director of rRebel Coffee Works A/S.
As of November 29, 2018, Thomas Valentin has stepped down as director of rRebel Coffee Works A/S.
RRebel Coffee Works A/S has published its annual report for 2017. Gross profit came to DKK 1,292,498, and the net result was DKK -91,635.
RRebel Coffee Works A/S has published its interim report for the period July 1, 2015 – December 31, 2016.
As of July 1, 2015, Thomas Valentin has joined the board of directors of rRebel Coffee Works A/S.
As of July 1, 2015, Olov Magnus Gustaf Adamsson has joined the board of directors of rRebel Coffee Works A/S.
As of July 1, 2015, Patrick Watz has joined the board of directors of rRebel Coffee Works A/S.
As of July 1, 2015, Thomas Valentin is registered as director of rRebel Coffee Works A/S.
RRebel Coffee Works A/S was founded on June 16, 2015.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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