Owners, management and financials
CVR: 36732571
DKK 1,745,242
Gross profit
Net result: DKK 196,307
Pia Holmvig Hedemark Johannessen (50-66,65%), Heidi Bach Johannesen (50-66,65%)
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Heidi Bach Johannesen, Pia Holmvig Hedemark Johannessen
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Active
Founded 29 April 2015
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7 employees
CVR · 2018
Owner registered: Pia Holmvig Hedemark Johannessen
CVR · 05/05/2015
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Krea Deluxe ApS is a Danish company of the type Anpartsselskab based in Haslev, founded in 2015. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The management consists of Heidi Bach Johannesen and Pia Holmvig Hedemark Johannessen. The company is owned by Pia Holmvig Hedemark Johannessen and Heidi Bach Johannesen. The company has 7 employees (2018). In 2025, the company reported a gross profit of DKK 1,745,242 and a net result of DKK 196,307 compared with DKK 159,539 the year before. Equity in the 2025 report amounted to DKK 712,431.
Source: annual report 2025, Danish Business Authority
Krea Deluxe ApS has shown a positive trajectory in its financial health, with gross profit increasing from 755,581 DKK in 2022 to 1,745,242 DKK in 2025, indicating strong growth in profitability. The company has transitioned from a loss of -296,090 DKK in 2022 to consistent profits, reaching 196,307 DKK in 2025. Equity has also improved significantly, rising from 188,972 DKK in 2022 to 712,431 DKK in 2025, reflecting a solid strengthening of the balance sheet. However, the absence of revenue data raises concerns about transparency and overall sales performance within the competitive sports and leisure equipment retail sector.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive virksomhed med internethandel, herunder eksklusive DIY kits til kreative børn og voksne, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 196 t. | 2.2 mio. | 712 t. | 3 | |
| 202401/01/2024 – 31/12/2024 | - | 160 t. | 2.2 mio. | 516 t. | 4 | |
| 202301/01/2023 – 31/12/2023 | - | 168 t. | 1.7 mio. | 357 t. | 3 | |
| 202201/01/2022 – 31/12/2022 | - | -296 t. | 1.6 mio. | 189 t. | 3 | |
| 202101/01/2021 – 31/12/2021 | - | 88 t. | 1.5 mio. | 485 t. | - | |
| 202001/01/2020 – 31/12/2020 | - | 105 t. | 1.6 mio. | 397 t. | - | |
| 201901/01/2019 – 31/12/2019 | - | 34 t. | 1.2 mio. | 292 t. | 5 | |
| 201801/01/2018 – 31/12/2018 | 2.3 mio. | -49 t. | 1.1 mio. | 258 t. | - | |
| 201701/01/2017 – 31/12/2017 | - | 143 t. | 796 t. | 307 t. | - | |
| 201601/01/2016 – 31/12/2016 | - | 10 t. | 304 t. | 164 t. | - |
Compared to 679 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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Set up monitoringThe CVR number of Krea Deluxe ApS is 36732571.
Krea Deluxe ApS is owned by Pia Holmvig Hedemark Johannessen and Heidi Bach Johannesen.
The management of Krea Deluxe ApS consists of Heidi Bach Johannesen and Pia Holmvig Hedemark Johannessen.
In 2025, Krea Deluxe ApS reported a gross profit of DKK 1,745,242.
Krea Deluxe ApS had 7 employees in 2018 according to the Danish CVR register.
Krea Deluxe ApS was founded on 29 April 2015.
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Krea Deluxe ApS has published its annual report for 2025. Gross profit came to DKK 1,745,242, and the net result was DKK 196,307.
Krea Deluxe ApS has published its annual report for 2024. Gross profit came to DKK 1,790,733, and the net result was DKK 159,539.
Krea Deluxe ApS has published its annual report for 2023. Gross profit came to DKK 1,570,670, and the net result was DKK 167,613.
Krea Deluxe ApS has published its annual report for 2022. Gross profit came to DKK 755,581, and the net result was DKK -296,090.
Krea Deluxe ApS has published its annual report for 2021. Gross profit came to DKK 1,269,418, and the net result was DKK 87,810.
Krea Deluxe ApS has published its annual report for 2020. Gross profit came to DKK 1,180,773, and the net result was DKK 105,294.
Krea Deluxe ApS has published its annual report for 2019. Gross profit came to DKK 1,018,440, and the net result was DKK 34,434.
Krea Deluxe ApS has published its annual report for 2018. Revenue came to DKK 2,328,199, and the net result was DKK -49,068.
Krea Deluxe ApS has published its annual report for 2017. Gross profit came to DKK 309,685, and the net result was DKK 142,868.
Krea Deluxe ApS has published its annual report for 2016. Gross profit came to DKK 43,147, and the net result was DKK 9,637.
Krea Deluxe ApS has published its interim report for the period April 29, 2015 – December 31, 2015.
As of May 5, 2015, Pia Holmvig Hedemark Johannessen is registered as an owner of Krea Deluxe ApS with an ownership share of 50%.
As of May 5, 2015, Heidi Bach Johannesen is registered as an owner of Krea Deluxe ApS with an ownership share of 50%.
As of April 29, 2015, Pia Holmvig Hedemark Johannessen is registered as director of Krea Deluxe ApS.
As of April 29, 2015, Heidi Bach Johannesen is registered as director of Krea Deluxe ApS.
Krea Deluxe ApS was founded on April 29, 2015.
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