Owners, management and financials
CVR: 36699191
Secondary names: Fitness360 ApS, Crossfitness ApS, MM Custom Gym ApS
Previous names: MH Sports Gear IVS
DKK 4,122,371
Gross profit
Net result: DKK 1,146,789
MM International ApS (100%)
CVR · view owners
Mike Høgfeldt
CVR · view management
Active
Founded 26 March 2015
CVR · view overview
8 employees
CVR · 2026
Owner registered: MM International ApS
CVR · 16/02/2017
View the full event history
MH Sports Gear ApS is a Danish company of the type Anpartsselskab based in Them, founded in 2015. The company is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde. The company was previously named MH Sports Gear IVS. The management consists of Mike Høgfeldt. The company is owned by MM International ApS. The company has 8 employees (2026). In 2025, the company reported a gross profit of DKK 4,122,371 and a net result of DKK 1,146,789 compared with DKK 637,337 the year before. Equity in the 2025 report amounted to DKK 1,964,413.
Source: annual report 2025, Danish Business Authority
The financial health of MH Sports Gear ApS shows a positive trajectory in gross profit and profitability over the past few years, with gross profit increasing from 1,772,450 DKK in 2022 to 4,122,371 DKK in 2025. The company returned to profitability in 2024 with a profit of 637,337 DKK, and further improved to 1,146,789 DKK in 2025. However, the equity position has seen significant growth, rising from 242,725 DKK in 2023 to 1,964,413 DKK in 2025, indicating a strengthening financial foundation. Despite the lack of disclosed revenue figures, the upward trend in gross profit suggests a solid position within the sporting goods industry, although the absence of revenue data may raise concerns regarding overall sales performance.
AI-generated summary · Generated 15/08/2026
Virksomhedens formål er salg af sports matrialer, stativer, maskiner samt andet sports udstyr.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 4.1M | 1.1M | 7.1M | 2M | 5 | |
| 202401/01/2024 – 31/12/2024 | 3M | 637K | 5.4M | 880K | 4 | |
| 202301/01/2023 – 31/12/2023 | 1.9M | -37K | 4.5M | 243K | 4 | |
| 202201/01/2022 – 31/12/2022 | 1.8M | 7K | 4.7M | 280K | 3 | |
| 202101/01/2021 – 31/12/2021 | 2.1M | 616K | 4.7M | 873K | 3 | |
| 202001/01/2020 – 31/12/2020 | 2.6M | 1.4M | 4.6M | 2.1M | 2 | |
| 201901/01/2019 – 31/12/2019 | 529K | 237K | 1.6M | 892K | 1 | |
| 201801/01/2018 – 31/12/2018 | 291K | 17K | 1.2M | 655K | 1 | |
| 201701/01/2017 – 31/12/2017 | 1.4M | 922K | 1.6M | 988K | 1 | |
| 201601/01/2016 – 31/12/2016 | 900K | 679K | 947K | 636K | - |
Compared to 264 companies in Engroshandel med cykler, sportsartikler og lystbåde
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
Get notified instantly about new financial statements, ownership changes, management changes and status changes.
Set up monitoringThe CVR number of MH Sports Gear ApS is 36699191.
MH Sports Gear ApS is owned by MM International ApS.
The management of MH Sports Gear ApS consists of Mike Høgfeldt.
In 2025, MH Sports Gear ApS reported a gross profit of DKK 4,122,371.
MH Sports Gear ApS had 8 employees in 2026 according to the Danish CVR register.
MH Sports Gear ApS was founded on 26 March 2015.
Claim this page to add your logo and social links. Free to get started.
MH Sports Gear ApS has published its annual report for 2025. Gross profit came to DKK 4,122,371, and the net result was DKK 1,146,789.
As of November 25, 2025, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of MH Sports Gear ApS.
MH Sports Gear ApS has published its annual report for 2024. Gross profit came to DKK 2,953,071, and the net result was DKK 637,337.
MH Sports Gear ApS has published its annual report for 2023. Gross profit came to DKK 1,882,798, and the net result was DKK -36,909.
MH Sports Gear ApS has published its annual report for 2022. Gross profit came to DKK 1,772,450, and the net result was DKK 7,022.
MH Sports Gear ApS has published its annual report for 2021. Gross profit came to DKK 2,104,609, and the net result was DKK 615,787.
MH Sports Gear ApS has published its annual report for 2020. Gross profit came to DKK 2,621,520, and the net result was DKK 1,364,450.
MH Sports Gear ApS has published its annual report for 2019. Gross profit came to DKK 528,535, and the net result was DKK 237,047.
MH Sports Gear ApS has published its annual report for 2018. Gross profit came to DKK 290,580, and the net result was DKK 17,219.
MH Sports Gear ApS has published its annual report for 2017. Gross profit came to DKK 1,353,400, and the net result was DKK 922,474.
As of February 16, 2017, MM International ApS is registered as an owner of MH Sports Gear ApS with an ownership share of 100%.
MH Sports Gear ApS has published its annual report for 2016. Gross profit came to DKK 899,554, and the net result was DKK 678,768.
On February 9, 2017, the company changed its name from MH Sports Gear IVS to MH Sports Gear ApS.
MH Sports Gear ApS has published its interim report for the period March 26, 2015 to December 31, 2015.
As of March 26, 2015, Mike Høgfeldt is registered as director of MH Sports Gear ApS.
MH Sports Gear ApS was founded on March 26, 2015.
Companies in the same industry and area
CVR 40168230
CVR 17699970
CVR 17172131
CVR 59466828
CVR 14161074
