CVR: 36440473
DKK 45,468,751
Gross profit
Net result: DKK 7,901,030
Henrik Poulsen, HECTOR INVEST ApS
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CVR · view ownership and management
Owner registered: Henrik Poulsen
CVR · 04/03/2025
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PAS NORMAL STUDIOS ApS is a Danish company of the type Anpartsselskab based in Nordhavn, founded in 2014. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The management consists of Thomas Karl Oskar Olsen and Peter Lange. The company's owners include Henrik Poulsen, HECTOR INVEST ApS and FRECECO ApS. The company has 11 employees (2018). In 2025, the company reported a gross profit of DKK 45,468,751 and a net result of DKK 7,901,030 compared with DKK 15,084,826 the year before. Equity in the 2025 report amounted to DKK 133,371,478.
Source: annual report 2025, Danish Business Authority
The financial health of PAS NORMAL STUDIOS ApS appears robust, with a consistent increase in gross profit and profit over the past five years. Gross profit rose from 45.98 million DKK in 2021 to 68.68 million DKK in 2023, while profit increased from 26.56 million DKK to 30.30 million DKK in the same period. The company's equity has also shown significant growth, reaching 133.37 million DKK in 2025, indicating a strong capital position. However, the absence of revenue figures raises concerns about transparency and overall sales performance. Positioned in the sports and leisure equipment retail sector, the company demonstrates strong profitability and a solid equity base, suggesting a favorable trajectory within its industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er designe, udvikle og sælge sports- og fritidstøj samt andre beklædningsgenstande, produkter og merchandise til sports- og fritidsbrug samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 45.5 mio. | 7.9 mio. | 149.3 mio. | 133.4 mio. | 78 | |
| 202401/01/2024 – 31/12/2024 | 51.1 mio. | 15.1 mio. | 139.3 mio. | 125.5 mio. | 40 | |
| 202301/01/2023 – 31/12/2023 | 68.7 mio. | 30.3 mio. | 133.5 mio. | 93.2 mio. | 22 | |
| 202201/01/2022 – 31/12/2022 | 63.4 mio. | 31.9 mio. | 132.9 mio. | 69.2 mio. | 40 | |
| 202101/01/2021 – 31/12/2021 | 46 mio. | 26.6 mio. | 64.9 mio. | 42.7 mio. | 19 | |
| 202001/01/2020 – 31/12/2020 | 19 mio. | 8.9 mio. | 24.2 mio. | 18.1 mio. | 13 | |
| 201901/01/2019 – 31/12/2019 | 8.7 mio. | 2.4 mio. | 13.1 mio. | 3.6 mio. | 11 | |
| 201801/01/2018 – 31/12/2018 | 5.1 mio. | 863 t. | 9.9 mio. | 1.1 mio. | 8 | |
| 201701/01/2017 – 31/12/2017 | 2.5 mio. | 99 t. | 4.5 mio. | 284 t. | 6 | |
| 201601/01/2016 – 31/12/2016 | 910 t. | 94 t. | 1.8 mio. | 185 t. | - |
Compared to 678 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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See the API documentationPAS NORMAL STUDIOS ApS was founded on 7 November 2014.
PAS NORMAL STUDIOS ApS is registered under the industry Detailhandel med sports- og fritidsudstyr (industry code 476310).
PAS NORMAL STUDIOS ApS had 11 employees in 2018 according to the Danish CVR register.
The owners of PAS NORMAL STUDIOS ApS include Henrik Poulsen, HECTOR INVEST ApS and FRECECO ApS.
In 2025, PAS NORMAL STUDIOS ApS reported a gross profit of DKK 45,468,751.
The management of PAS NORMAL STUDIOS ApS consists of Thomas Karl Oskar Olsen and Peter Lange.
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PAS NORMAL STUDIOS ApS has published its annual report for 2025. Gross profit came to DKK 45,468,751, and the net result was DKK 7,901,030.
Contact info changed: new phone: 31333338, new email: [email protected] (March 26, 2026).
Contact info changed: new phone: 31333338, new email: [email protected] (February 5, 2026).
PAS NORMAL STUDIOS ApS has published its annual report for 2024. Gross profit came to DKK 51,051,608, and the net result was DKK 15,084,826.
As of March 4, 2025, Henrik Poulsen is registered as an owner of PAS NORMAL STUDIOS ApS with an ownership share of 5%.
As of March 4, 2025, HECTOR INVEST ApS is registered as an owner of PAS NORMAL STUDIOS ApS with an ownership share of 5%.
As of March 4, 2025, FRECECO ApS is registered as an owner of PAS NORMAL STUDIOS ApS with an ownership share of 5%.
PAS NORMAL STUDIOS ApS has published its annual report for 2023. Gross profit came to DKK 68,683,897, and the net result was DKK 30,298,961.
As of April 24, 2024, Tommy Petersen has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of April 24, 2024, Morten Hummelmose has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of April 24, 2024, Pietro Ruffini has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of April 24, 2024, MDSN HOLDING ApS is registered as an owner of PAS NORMAL STUDIOS ApS with an ownership share of 20%.
As of April 24, 2024, is registered as an owner of PAS NORMAL STUDIOS ApS with an ownership share of 20%.
As of April 23, 2024, Tommy Petersen has left the board of directors of PAS NORMAL STUDIOS ApS.
As of April 23, 2024, Morten Hummelmose has left the board of directors of PAS NORMAL STUDIOS ApS.
PAS NORMAL STUDIOS ApS has published its annual report for 2022. Gross profit came to DKK 63,439,635, and the net result was DKK 31,851,203.
As of October 27, 2022, T.K.O. Holding ApS is registered as an owner of PAS NORMAL STUDIOS ApS with an ownership share of 20%.
PAS NORMAL STUDIOS ApS has published its annual report for 2021. Gross profit came to DKK 45,977,667, and the net result was DKK 26,557,212.
PAS NORMAL STUDIOS ApS has published its annual report for 2020. Gross profit came to DKK 19,025,421, and the net result was DKK 8,903,937.
As of May 18, 2021, Thomas Karl Oskar Olsen is registered as director of PAS NORMAL STUDIOS ApS.
As of May 18, 2021, Peter Lange is registered as adm. dir. of PAS NORMAL STUDIOS ApS.
As of May 18, 2021, Tommy Petersen has stepped down as director of PAS NORMAL STUDIOS ApS.
As of May 17, 2021, Peter Lange has stepped down as director of PAS NORMAL STUDIOS ApS.
As of October 27, 2020, Tommy Petersen has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of October 27, 2020, Morten Hummelmose has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of October 26, 2020, Tommy Petersen has left the board of directors of PAS NORMAL STUDIOS ApS.
PAS NORMAL STUDIOS ApS has published its annual report for 2019. Gross profit came to DKK 8,737,813, and the net result was DKK 2,436,428.
As of May 1, 2020, Brian Nygaard has left the board of directors of PAS NORMAL STUDIOS ApS.
PAS NORMAL STUDIOS ApS has published its annual report for 2018. Gross profit came to DKK 5,104,406, and the net result was DKK 862,714.
As of June 7, 2019, Tommy Petersen has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of June 7, 2019, Thomas Karl Oskar Olsen has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of June 7, 2019, Peter Lange has joined the board of directors of PAS NORMAL STUDIOS ApS.
As of June 7, 2019, Brian Nygaard has joined the board of directors of PAS NORMAL STUDIOS ApS.
PAS NORMAL STUDIOS ApS has published its annual report for 2017. Gross profit came to DKK 2,507,470, and the net result was DKK 98,543.
As of January 17, 2018, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of PAS NORMAL STUDIOS ApS.
PAS NORMAL STUDIOS ApS has published its annual report for 2016. Gross profit came to DKK 909,671, and the net result was DKK 94,076.
PAS NORMAL STUDIOS ApS has published its interim report for the period November 7, 2014 – December 31, 2015.
As of July 3, 2015, Tommy Petersen is registered as director of PAS NORMAL STUDIOS ApS.
As of July 3, 2015, Peter Lange is registered as director of PAS NORMAL STUDIOS ApS.
As of July 3, 2015, Jacob Ørholm has stepped down as director of PAS NORMAL STUDIOS ApS.
As of November 7, 2014, Jacob Ørholm is registered as director of PAS NORMAL STUDIOS ApS.
PAS NORMAL STUDIOS ApS was founded on November 7, 2014.
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