Owners, management and financials
CVR: 36427493
Secondary names: Pro Sound & Light ApS, Strandlyd ApS, PSAL ApS
Previous names: LIGHTCOM ELECTRONICS ApS, Pro Sound & Light ApS
DKK 2,928,628
Gross profit
Net result: DKK 191,333
Lundorff Invest ApS (100%)
CVR · view owners
Lars Lundorff
CVR · view management
Active
Founded 7 November 2014
CVR · view overview
2 employees
CVR · 2018
Owner registered: Lundorff Invest ApS
CVR · 04/03/2026
View the full event history
PSAL - STRANDLYD ApS is a Danish company of the type Anpartsselskab based in Herning, founded in 2014. The company is registered under the industry Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver til events. The company was previously named Pro Sound & Light ApS and LIGHTCOM ELECTRONICS ApS. The management consists of Lars Lundorff. The company is owned by Lundorff Invest ApS. The company has 2 employees (2018). In 2025, the company reported a gross profit of DKK 2,928,628 and a net result of DKK 191,333 compared with DKK 17,260 the year before. Equity in the 2025 report amounted to DKK 600,000.
Source: annual report 2025, Danish Business Authority
The financial health of PSAL - STRANDLYD ApS shows signs of improvement, with a notable increase in gross profit from 675,344 DKK in 2021 to 2,928,628 DKK in 2025. Despite this growth, the company has struggled with profitability, reporting a profit of only 191,333 DKK in 2025 after several years of losses, including a significant deficit of -755,206 DKK in 2023. The equity position remains a concern, as it improved to 600,000 DKK in 2025 from a negative equity of -2,114,494 DKK in 2023, but the overall trend indicates volatility. Operating in the event equipment rental industry, the company is positioned to capitalize on recovering demand, yet its financial trajectory will require careful management to ensure sustained profitability and stability.
AI-generated summary · Generated 15/08/2026
Dry Hire, produktion, salg og service af lyd, lys, scene og av-udstyr
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 2.9 mio. | 191 t. | 3.6 mio. | 600 t. | 0 | |
| 202401/07/2023 – 30/06/2024 | 3.3 mio. | 17 t. | 6.1 mio. | -2.1 mio. | 5 | |
| 202301/07/2022 – 30/06/2023 | 2.4 mio. | -755 t. | 5 mio. | -2.1 mio. | 6 | |
| 202201/07/2021 – 30/06/2022 | 2.2 mio. | -125 t. | 4.8 mio. | -1.4 mio. | 4 | |
| 202101/07/2020 – 30/06/2021 | 675 t. | -385 t. | 5.9 mio. | -1.2 mio. | 2 | |
| 202001/07/2019 – 30/06/2020 | 459 t. | -645 t. | 6 mio. | -850 t. | 2 | |
| 201901/07/2018 – 30/06/2019 | 1.8 mio. | 210 t. | 6.2 mio. | -205 t. | 2 | |
| 201801/07/2017 – 30/06/2018 | 1.1 mio. | 134 t. | 6.9 mio. | -42 t. | 2 | |
| 201701/07/2016 – 30/06/2017 | 816 t. | -51 t. | 5.1 mio. | -176 t. | 1 |
Compared to 474 companies in Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver til events
Comparison is based on industry median values
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See the API documentationThe CVR number of PSAL - STRANDLYD ApS is 36427493.
PSAL - STRANDLYD ApS is owned by Lundorff Invest ApS.
The management of PSAL - STRANDLYD ApS consists of Lars Lundorff.
In 2025, PSAL - STRANDLYD ApS reported a gross profit of DKK 2,928,628.
PSAL - STRANDLYD ApS had 2 employees in 2018 according to the Danish CVR register.
PSAL - STRANDLYD ApS was founded on 7 November 2014.
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Contact info changed: new phone: 88707807, new email: [email protected], new website: www.psal.dk (March 5, 2026).
Contact info changed: new phone: 88707807, new email: [email protected], new website: www.psal.dk (March 4, 2026).
As of March 4, 2026, Lundorff Invest ApS is registered as an owner of PSAL - STRANDLYD ApS with an ownership share of 100%.
As of March 2, 2026, Tom Lundorff has left the board of directors of PSAL - STRANDLYD ApS.
As of March 2, 2026, Lars Lundorff has left the board of directors of PSAL - STRANDLYD ApS.
On March 2, 2026, the company changed its name from Pro Sound & Light ApS to PSAL - STRANDLYD ApS.
PSAL - STRANDLYD ApS has published its annual report for 2025. Gross profit came to DKK 2,928,628, and the net result was DKK 191,333.
PSAL - STRANDLYD ApS has published its annual report for 2024. Gross profit came to DKK 3,266,395, and the net result was DKK 17,260.
PSAL - STRANDLYD ApS has published its annual report for 2023. Gross profit came to DKK 2,437,175, and the net result was DKK -755,206.
PSAL - STRANDLYD ApS has published its annual report for 2022. Gross profit came to DKK 2,170,196, and the net result was DKK -124,883.
PSAL - STRANDLYD ApS has published its annual report for 2021. Gross profit came to DKK 675,344, and the net result was DKK -384,826.
PSAL - STRANDLYD ApS has published its annual report for 2020. Gross profit came to DKK 458,790, and the net result was DKK -644,969.
PSAL - STRANDLYD ApS has published its annual report for 2019. Gross profit came to DKK 1,799,617, and the net result was DKK 210,103.
As of December 5, 2019, ANKER HØST REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of PSAL - STRANDLYD ApS.
As of December 5, 2019, A/S PSE 17 NR. 1056 has stepped down as auditor of PSAL - STRANDLYD ApS.
PSAL - STRANDLYD ApS has published its annual report for 2018. Gross profit came to DKK 1,144,973, and the net result was DKK 134,422.
PSAL - STRANDLYD ApS has published its annual report for 2017. Gross profit came to DKK 816,234, and the net result was DKK -50,894.
PSAL - STRANDLYD ApS has published its interim report for the period January 1, 2016 – June 30, 2016.
As of December 9, 2016, A/S PSE 17 NR. 1056 has been appointed auditor of PSAL - STRANDLYD ApS.
PSAL - STRANDLYD ApS has published its interim report for the period November 7, 2014 – December 31, 2015.
As of October 14, 2015, Christian Lykke Lyngsø has left the board of directors of PSAL - STRANDLYD ApS.
As of October 14, 2015, Christian Lykke Lyngsø has stepped down as director of PSAL - STRANDLYD ApS.
On October 14, 2015, the company changed its name from LIGHTCOM ELECTRONICS ApS to Pro Sound & Light ApS.
As of November 7, 2014, Tom Lundorff has joined the board of directors of PSAL - STRANDLYD ApS.
As of November 7, 2014, Christian Lykke Lyngsø has joined the board of directors of PSAL - STRANDLYD ApS.
As of November 7, 2014, Lars Lundorff has joined the board of directors of PSAL - STRANDLYD ApS.
As of November 7, 2014, Christian Lykke Lyngsø is registered as director of PSAL - STRANDLYD ApS.
As of November 7, 2014, Lars Lundorff is registered as director of PSAL - STRANDLYD ApS.
PSAL - STRANDLYD ApS was founded on November 7, 2014.
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