Owners, management and financials
CVR: 35865071
Previous names: BRUGT PÅ EN NY MÅDE HOLDING ApS, Kirppu Danmark ApS
DKK 7,976,438
Gross profit
Net result: DKK -387,570
Følbæk Gruppen ApS (10-14,99%), FAKTOR-FØDEVARER ApS (25-33,32%)
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CVR · view owners
Jacob Pedersen, Claus Andreassen
Board: Peter Følbæk Nielsen (chair) and 4 members
CVR · view management
Active
Founded 2 June 2014
CVR · view overview
18 employees
CVR · 2026
Director role ended: Morten Bøjland
CVR · 07/10/2025
View the full event history
Kirppu Group ApS is a Danish company of the type Anpartsselskab based in Hillerød, founded in 2014. The company is registered under the industry Detailhandel med andre nye varer. The company was previously named Kirppu Danmark ApS and BRUGT PÅ EN NY MÅDE HOLDING ApS. The management consists of Jacob Pedersen and Claus Andreassen. The board consists of Peter Følbæk Nielsen (chair), Anders Gregers Pedersen, Claus Andreassen and Helle Schjødt-Bruhn. The company's owners include Følbæk Gruppen ApS, FAKTOR-FØDEVARER ApS and Gube Invest ApS. The company has 18 employees (2026). In 2025, the company reported a gross profit of DKK 7,976,438 and a net result of DKK -387,570 compared with DKK 4,540,200 the year before. Equity in the 2025 report amounted to DKK 8,100,850.
Source: annual report 2025, Danish Business Authority
Kirppu Group ApS demonstrates a fluctuating financial trajectory with a notable decline in profitability in 2025, reporting a loss of 387,570 DKK despite a gross profit of 7,976,438 DKK. Over the past few years, gross profit has generally trended upwards, peaking at 7,974,898 DKK in 2022, while profits have varied significantly, with a high of 4,540,200 DKK in 2024. The company's equity position remains relatively strong at 8,100,850 DKK, although it has decreased from previous years, indicating potential concerns regarding sustainability. Operating within the retail sector for new goods, Kirppu Group ApS is positioned to leverage its gross profit margins, but the recent profit decline raises questions about its operational efficiency and market competitiveness.
AI-generated summary · Generated 15/08/2026
Selskabets formål er ejerskab af andre selskaber, investeringer samt dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 8 mio. | -388 t. | 19.8 mio. | 8.1 mio. | 17 | |
| 202401/07/2023 – 30/06/2024 | 6.7 mio. | 4.5 mio. | 18.4 mio. | 10.5 mio. | 14 | |
| 202301/07/2022 – 30/06/2023 | 7.3 mio. | 2.7 mio. | 18.5 mio. | 6.7 mio. | 12 | |
| 202201/07/2021 – 30/06/2022 | 8 mio. | 389 t. | 14.8 mio. | 4.2 mio. | 10 | |
| 202101/07/2020 – 30/06/2021 | 6.9 mio. | 2.4 mio. | 17 mio. | 4.5 mio. | 8 | |
| 202001/07/2019 – 30/06/2020 | 4.9 mio. | 1.5 mio. | 7.4 mio. | 2.7 mio. | 7 | |
| 201901/07/2018 – 30/06/2019 | 3.8 mio. | 912 t. | 4.2 mio. | 1.2 mio. | 7 | |
| 201801/07/2017 – 30/06/2018 | 3.1 mio. | 39 t. | 3.4 mio. | 270 t. | 6 | |
| 201701/07/2016 – 30/06/2017 | 1.9 mio. | -1.8 mio. | 3 mio. | 231 t. | 3 | |
| 201601/07/2015 – 30/06/2016 | 1.1 mio. | -76 t. | 2.5 mio. | 37 t. | - | |
| 201502/06/2014 – 30/06/2015 | -5 t. | 213 t. | 704 t. | 263 t. | - |
Compared to 1.166 companies in Detailhandel med andre nye varer
Comparison is based on industry median values
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Set up monitoringThe CVR number of Kirppu Group ApS is 35865071.
The owners of Kirppu Group ApS include Følbæk Gruppen ApS, FAKTOR-FØDEVARER ApS and Gube Invest ApS.
The management of Kirppu Group ApS consists of Jacob Pedersen and Claus Andreassen.
The board of Kirppu Group ApS consists of Peter Følbæk Nielsen, Anders Gregers Pedersen and Claus Andreassen, with Peter Følbæk Nielsen as chair.
In 2025, Kirppu Group ApS reported a gross profit of DKK 7,976,438.
Kirppu Group ApS had 18 employees in 2026 according to the Danish CVR register.
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As of September 17, 2026, Helle Schjødt-Bruhn has joined the board of directors of Kirppu Group ApS.
Kirppu Group ApS has published its annual report for 2025. Gross profit came to DKK 7,976,438, and the net result was DKK -387,570.
As of October 7, 2025, Jacob Pedersen is registered as adm. dir. of Kirppu Group ApS.
As of October 7, 2025, Morten Bøjland has stepped down as adm. dir. of Kirppu Group ApS.
Kirppu Group ApS has published its annual report for 2024. Gross profit came to DKK 6,651,868, and the net result was DKK 4,540,200.
As of September 16, 2024, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Kirppu Group ApS.
As of September 16, 2024, DP Hillerød P/S has stepped down as auditor of Kirppu Group ApS.
On November 28, 2023, the company changed its name from Kirppu Danmark ApS to Kirppu Group ApS.
Kirppu Group ApS has published its annual report for 2023. Gross profit came to DKK 7,331,425, and the net result was DKK 2,656,958.
Kirppu Group ApS has published its annual report for 2022. Gross profit came to DKK 7,974,898, and the net result was DKK 388,842.
Kirppu Group ApS has published its annual report for 2021. Gross profit came to DKK 6,882,266, and the net result was DKK 2,369,723.
As of September 29, 2021, DP Hillerød P/S has been appointed auditor of Kirppu Group ApS.
As of September 29, 2021, Revisionsfirmaet P Døssing I/S has stepped down as auditor of Kirppu Group ApS.
Kirppu Group ApS has published its annual report for 2020. Gross profit came to DKK 4,905,126, and the net result was DKK 1,480,790.
Kirppu Group ApS has published its annual report for 2019. Gross profit came to DKK 3,800,543, and the net result was DKK 912,386.
As of June 19, 2019, Morten Bøjland is registered as adm. dir. of Kirppu Group ApS.
As of June 18, 2019, Morten Bøjland has stepped down as director of Kirppu Group ApS.
Kirppu Group ApS has published its annual report for 2018. Gross profit came to DKK 3,055,483, and the net result was DKK 38,980.
As of September 13, 2018, Anders Gregers Pedersen has joined the board of directors of Kirppu Group ApS.
As of September 13, 2018, Peter Følbæk Nielsen has joined the board of directors of Kirppu Group ApS.
As of September 12, 2018, Anders Gregers Pedersen has left the board of directors of Kirppu Group ApS.
As of September 12, 2018, Peter Følbæk Nielsen has left the board of directors of Kirppu Group ApS.
Kirppu Group ApS has published its annual report for 2017. Gross profit came to DKK 1,916,134, and the net result was DKK -1,806,043.
As of April 4, 2017, Anders Gregers Pedersen has joined the board of directors of Kirppu Group ApS.
As of April 4, 2017, Morten Bøjland has joined the board of directors of Kirppu Group ApS.
As of April 4, 2017, Peter Følbæk Nielsen has joined the board of directors of Kirppu Group ApS.
As of April 4, 2017, Claus Andreassen has joined the board of directors of Kirppu Group ApS.
As of April 4, 2017, Morten Bøjland is registered as director of Kirppu Group ApS.
As of April 3, 2017, Morten Bøjland has left the board of directors of Kirppu Group ApS.
As of March 1, 2017, Følbæk Gruppen ApS is registered as an owner of Kirppu Group ApS with an ownership share of 10%.
As of March 1, 2017, FAKTOR-FØDEVARER ApS is registered as an owner of Kirppu Group ApS with an ownership share of 25%.
As of March 1, 2017, Gube Invest ApS is registered as an owner of Kirppu Group ApS with an ownership share of 25%.
As of March 1, 2017, Movios Invest ApS is registered as an owner of Kirppu Group ApS with an ownership share of 25%.
Kirppu Group ApS has published its annual report for 2016. Gross profit came to DKK 1,117,545, and the net result was DKK -75,775.
Kirppu Group ApS has published its annual report for 2015. Gross profit came to DKK -5,000, and the net result was DKK 213,111.
On October 6, 2015, the company changed its name from BRUGT PÅ EN NY MÅDE HOLDING ApS to Kirppu Danmark ApS.
As of June 2, 2014, Revisionsfirmaet P Døssing I/S has been appointed auditor of Kirppu Group ApS.
As of June 2, 2014, Morten Bøjland has joined the board of directors of Kirppu Group ApS.
As of June 2, 2014, Claus Andreassen is registered as director of Kirppu Group ApS.
Kirppu Group ApS was founded on June 2, 2014.
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