CVR: 35843345
Previous names: PRAICE IVS
DKK 2,177,788
Gross profit
Net result: DKK -592,074
EDORA HOLDING ApS, WEIS INVEST ApS
1 more
CVR · view ownership and management
Owner registered: WEIS INVEST ApS
CVR · 10/08/2026
View the full event history
PRAICE APS is a Danish company of the type Anpartsselskab based in Charlottenlund, founded in 2014. The company is registered under the industry Anden distribution af medieindhold. The company was previously named PRAICE IVS. The management consists of Christian Weis Højfeldt. The company is owned by EDORA HOLDING ApS, WEIS INVEST ApS and Stairways ApS. The company has 2 employees (2018). In 2025, the company reported a gross profit of DKK 2,177,788 and a net result of DKK -592,074 compared with DKK -616,512 the year before. Equity in the 2025 report amounted to DKK -1,712,493.
Source: annual report 2025, Danish Business Authority
PRAICE APS is currently facing significant financial challenges, as evidenced by its declining equity and consistent losses over the past few years. Gross profit has shown a slight upward trend, increasing from 9,453 DKK in 2022 to 2,177,788 DKK in 2025, but this has not translated into profitability, with losses reaching -592,074 DKK in 2025. The company's equity has deteriorated sharply, dropping from 1,211,816 DKK in 2021 to -1,712,493 DKK in 2025, indicating a precarious financial position. Without disclosed revenue figures, the company's overall size and market position within the media distribution industry remain unclear, but the negative profit margins and equity concerns suggest a need for strategic reevaluation.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at udvikle og kommercialisere software, og al anden i forbindelse hermed stående virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 2.2 mio. | -592 t. | 3.5 mio. | -1.7 mio. | 3 | |
| 202401/01/2024 – 31/12/2024 | 1.2 mio. | -617 t. | 3.3 mio. | -1.1 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 501 t. | -1.9 mio. | 2.6 mio. | -3.2 mio. | 2 | |
| 202201/10/2021 – 30/09/2022 | 9 t. | -1.9 mio. | 2.1 mio. | -681 t. | 2 | |
| 202101/10/2020 – 30/09/2021 | -156 t. | -1.4 mio. | 3.1 mio. | 1.2 mio. | 2 | |
| 202001/10/2019 – 30/09/2020 | 124 t. | -1.7 mio. | 3.1 mio. | -498 t. | 4 | |
| 201801/01/2018 – 31/12/2018 | 29 t. | -728 t. | 2.9 mio. | 2.2 mio. | 2 | |
| 201701/01/2017 – 31/12/2017 | 524 t. | 108 t. | 2.1 mio. | 1.3 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 260 t. | -243 t. | 2 mio. | 1.2 mio. | - | |
| 201501/01/2015 – 31/12/2015 | -147 t. | -173 t. | 1.5 mio. | 1.4 mio. | - |
Compared to 465 companies in Anden distribution af medieindhold
Comparison is based on industry median values
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Try the lead list generatorPRAICE APS was founded on 16 April 2014.
PRAICE APS is registered under the industry Anden distribution af medieindhold (industry code 603900).
PRAICE APS had 2 employees in 2018 according to the Danish CVR register.
PRAICE APS is owned by EDORA HOLDING ApS, WEIS INVEST ApS and Stairways ApS.
praice.com belongs to PRAICE APS, CVR number 35843345.
In 2025, PRAICE APS reported a gross profit of DKK 2,177,788.
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Contact info changed: new phone: 40171640, new email: [email protected], new website: www.praice.com (August 26, 2026).
Contact info changed: new phone: 40171640, new email: [email protected], new website: www.praice.com (August 25, 2026).
As of August 25, 2026, Jens Romundstad has joined the board of directors of PRAICE APS.
As of August 25, 2026, Jens Arne Madsen has joined the board of directors of PRAICE APS.
As of August 25, 2026, Mads Hedegaard has left the board of directors of PRAICE APS.
Contact info changed: new phone: 40171640, new email: [email protected], new website: www.praice.com (August 21, 2026).
As of August 10, 2026, WEIS INVEST ApS is registered as an owner of PRAICE APS with an ownership share of 10%.
Contact info changed: new phone: 40171640, new email: [email protected], new website: www.praice.com (July 21, 2026).
PRAICE APS has published its annual report for 2025. Gross profit came to DKK 2,177,788, and the net result was DKK -592,074.
PRAICE APS has published its annual report for 2024. Gross profit came to DKK 1,248,567, and the net result was DKK -616,512.
As of December 18, 2024, Rune Ibsen has joined the board of directors of PRAICE APS.
As of December 18, 2024, Harald Preben Carøe has left the board of directors of PRAICE APS.
PRAICE APS has published its annual report for 2023. Gross profit came to DKK 500,755, and the net result was DKK -1,877,837.
PRAICE APS has published its interim report for the period October 1, 2022 – December 31, 2022.
PRAICE APS has published its annual report for 2022. Gross profit came to DKK 9,453, and the net result was DKK -1,893,290.
PRAICE APS has published its annual report for 2021. Gross profit came to DKK -156,159, and the net result was DKK -1,354,921.
PRAICE APS has published its annual report for 2020. Gross profit came to DKK 124,072, and the net result was DKK -1,738,897.
As of November 30, 2020, Mads Hedegaard has joined the board of directors of PRAICE APS.
As of November 30, 2020, EDORA HOLDING ApS is registered as an owner of PRAICE APS with an ownership share of 10%.
PRAICE APS has published its interim report for the period January 1, 2019 – September 30, 2019.
PRAICE APS has published its annual report for 2018. Gross profit came to DKK 29,347, and the net result was DKK -728,389.
As of December 10, 2018, Stairways ApS is registered as an owner of PRAICE APS with an ownership share of 66%.
PRAICE APS has published its annual report for 2017. Gross profit came to DKK 523,774, and the net result was DKK 108,031.
As of October 16, 2017, Christian Weis Højfeldt is registered as adm. dir. of PRAICE APS.
As of October 16, 2017, Andreas Aurorian has stepped down as adm. dir. of PRAICE APS.
PRAICE APS has published its annual report for 2016. Gross profit came to DKK 260,284, and the net result was DKK -243,025.
As of September 25, 2016, Christian Bernitt Birk has left the board of directors of PRAICE APS.
PRAICE APS has published its annual report for 2015. Gross profit came to DKK -146,886, and the net result was DKK -173,113.
On April 29, 2016, the company changed its name from PRAICE IVS to PRAICE APS.
As of December 14, 2015, Christian Weis Højfeldt has joined the board of directors of PRAICE APS.
As of December 14, 2015, Christian Bernitt Birk has joined the board of directors of PRAICE APS.
As of December 14, 2015, Harald Preben Carøe has joined the board of directors of PRAICE APS.
PRAICE APS has published its interim report for the period April 16, 2014 – December 31, 2014.
As of April 16, 2014, Andreas Aurorian is registered as adm. dir. of PRAICE APS.
PRAICE APS was founded on April 16, 2014.
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