Owners, management and financials
CVR: 35837191
Secondary names: LULU Jewelry ApS
Previous names: LULU BADULLA ApS
DKK 4,378,414
Gross profit
Net result: DKK 1,811,448
LULU Copenhagen Holding ApS (100%)
CVR · view owners
Anja Buur Gottliebsen, Rasmus Ravn Gottliebsen
CVR · view management
Active
Founded 25 April 2014
CVR · view overview
4 employees
CVR · 2026
Owner registered: LULU Copenhagen Holding ApS
CVR · 19/06/2025
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LULU Copenhagen ApS is a Danish company of the type Anpartsselskab based in København K, founded in 2014. The company is registered under the industry Engroshandel med ure og smykker. The company was previously named LULU BADULLA ApS. The management consists of Anja Buur Gottliebsen and Rasmus Ravn Gottliebsen. The company is owned by LULU Copenhagen Holding ApS. The company has 4 employees (2026). In 2025, the company reported a gross profit of DKK 4,378,414 and a net result of DKK 1,811,448 compared with DKK 1,434,693 the year before. Equity in the 2025 report amounted to DKK 5,480,755.
Source: annual report 2025, Danish Business Authority
LULU Copenhagen ApS demonstrates a strong upward trend in profitability and gross profit over the past five years, with gross profit increasing from 1,827,126 DKK in 2021 to 4,378,414 DKK in 2025, and profit rising from 369,929 DKK to 1,811,448 DKK in the same period. The company's equity has also grown significantly, reaching 5,480,755 DKK in 2025, indicating a solid financial foundation. However, the absence of revenue data raises concerns about transparency and overall market performance. Positioned in the wholesale trade of watches and jewelry, LULU Copenhagen ApS appears to be well-placed for continued growth, leveraging its improving margins and equity strength.
AI-generated summary · Generated 15/08/2026
Selskabets formål er design, herunder smykker, interiør m.m. og dertil knyttet handel.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 4.4 mio. | 1.8 mio. | 8 mio. | 5.5 mio. | 0 | |
| 202401/01/2024 – 31/12/2024 | 3.7 mio. | 1.4 mio. | 6.1 mio. | 3.8 mio. | 5 | |
| 202301/01/2023 – 31/12/2023 | 3 mio. | 1 mio. | 4.6 mio. | 2.5 mio. | 1 | |
| 202201/01/2022 – 31/12/2022 | 2.6 mio. | 820 t. | 3.5 mio. | 1.6 mio. | - | |
| 202101/01/2021 – 31/12/2021 | 1.8 mio. | 370 t. | 2.1 mio. | 854 t. | - | |
| 202001/01/2020 – 31/12/2020 | 673 t. | 469 t. | 1.5 mio. | 597 t. | - | |
| 201901/01/2019 – 31/12/2019 | 421 t. | 259 t. | 849 t. | 239 t. | - | |
| 201801/01/2018 – 31/12/2018 | 181 t. | 128 t. | 518 t. | -21 t. | - | |
| 201701/01/2017 – 31/12/2017 | 59 t. | 32 t. | 520 t. | -149 t. | - | |
| 201601/01/2016 – 31/12/2016 | -49 t. | -63 t. | 478 t. | -180 t. | - | |
| 201501/01/2015 – 31/12/2015 | -165 t. | -148 t. | 252 t. | -117 t. | - |
Compared to 149 companies in Engroshandel med ure og smykker
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Set up monitoringThe CVR number of LULU Copenhagen ApS is 35837191.
LULU Copenhagen ApS is owned by LULU Copenhagen Holding ApS.
The management of LULU Copenhagen ApS consists of Anja Buur Gottliebsen and Rasmus Ravn Gottliebsen.
In 2025, LULU Copenhagen ApS reported a gross profit of DKK 4,378,414.
LULU Copenhagen ApS had 4 employees in 2026 according to the Danish CVR register.
LULU Copenhagen ApS was founded on 25 April 2014.
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Contact info changed: new phone: 30505359, new email: [email protected], new website: www.lulucopenhagen.com (August 18, 2026).
LULU Copenhagen ApS has published its annual report for 2025. Gross profit came to DKK 4,378,414, and the net result was DKK 1,811,448.
As of June 19, 2025, LULU Copenhagen Holding ApS is registered as an owner of LULU Copenhagen ApS with an ownership share of 100%.
LULU Copenhagen ApS has published its annual report for 2024. Gross profit came to DKK 3,685,339, and the net result was DKK 1,434,693.
As of April 11, 2025, KALLERMANN REVISION A/S STATSAUTORISERET REVISIONSFIRMA has been appointed auditor of LULU Copenhagen ApS.
LULU Copenhagen ApS has published its annual report for 2023. Gross profit came to DKK 3,019,495, and the net result was DKK 1,049,714.
LULU Copenhagen ApS has published its annual report for 2022. Gross profit came to DKK 2,621,433, and the net result was DKK 820,258.
LULU Copenhagen ApS has published its annual report for 2021. Gross profit came to DKK 1,827,126, and the net result was DKK 369,929.
LULU Copenhagen ApS has published its annual report for 2020. Gross profit came to DKK 673,160, and the net result was DKK 469,008.
LULU Copenhagen ApS has published its annual report for 2019. Gross profit came to DKK 420,772, and the net result was DKK 259,482.
On November 4, 2019, the company changed its name from LULU BADULLA ApS to LULU Copenhagen ApS.
LULU Copenhagen ApS has published its annual report for 2018. Gross profit came to DKK 180,682, and the net result was DKK 127,583.
LULU Copenhagen ApS has published its annual report for 2017. Gross profit came to DKK 58,930, and the net result was DKK 31,539.
LULU Copenhagen ApS has published its annual report for 2016. Gross profit came to DKK -48,688, and the net result was DKK -63,419.
As of May 31, 2017, Kreston CM Statsautoriseret Revisions interessentskab has stepped down as auditor of LULU Copenhagen ApS.
LULU Copenhagen ApS has published its annual report for 2015. Gross profit came to DKK -165,054, and the net result was DKK -147,801.
LULU Copenhagen ApS has published its interim report for the period April 25, 2014 – December 31, 2014.
As of April 25, 2014, Kreston CM Statsautoriseret Revisions interessentskab has been appointed auditor of LULU Copenhagen ApS.
As of April 25, 2014, Rasmus Ravn Gottliebsen is registered as director of LULU Copenhagen ApS.
As of April 25, 2014, Anja Buur Gottliebsen is registered as director of LULU Copenhagen ApS.
LULU Copenhagen ApS was founded on April 25, 2014.

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