Owners, management and financials
CVR: 35392297
Secondary names: Fionia Trading ApS
DKK 1,009,387
Gross profit
Net result: DKK 123,335
Mads Madan Juhl Køhler (100%)
CVR · view owners
Mads Madan Juhl Køhler
Board: Agner Bisgaard Larsen (chair) and 2 members
CVR · view management
Active
Founded 1 July 2013
CVR · view overview
5 employees
CVR · 2026
Director role ended: Hanne Erika Jensen
CVR · 29/07/2024
View the full event history
FASHIONHERO.DK ApS is a Danish company of the type Anpartsselskab based in Odense SØ, founded in 2013. The company is registered under the industry Detailhandel med tøj. The management consists of Mads Madan Juhl Køhler. The board consists of Agner Bisgaard Larsen (chair), Anne Juhl Køhler and Hanne Erika Jensen. The company is owned by Mads Madan Juhl Køhler. The company has 5 employees (2026). In 2025, the company reported a gross profit of DKK 1,009,387 and a net result of DKK 123,335 compared with DKK 78,142 the year before. Equity in the 2025 report amounted to DKK 610,472.
Source: annual report 2025, Danish Business Authority
The financial health of FASHIONHERO.DK ApS appears stable, with a positive trajectory in gross profit and profitability over recent years. Gross profit has increased from 428,566 DKK in 2021 to 1,009,387 DKK in 2025, while profits have fluctuated, peaking at 125,553 DKK in 2023 before slightly declining to 123,335 DKK in 2025. The company's equity has shown significant growth, rising from 222,620 DKK in 2021 to 610,472 DKK in 2025, indicating a strengthening balance sheet. However, the absence of revenue data raises concerns about overall sales performance and market position within the clothing retail industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive virksomhed med handel med tøj samt øvrige aktiviteter efter direktionens anvisninger.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1 mio. | 123 t. | 4.1 mio. | 610 t. | 3 | |
| 202401/01/2024 – 31/12/2024 | 918 t. | 78 t. | 3.1 mio. | 487 t. | 3 | |
| 202301/01/2023 – 31/12/2023 | 633 t. | 126 t. | 4 mio. | 409 t. | 1 | |
| 202201/01/2022 – 31/12/2022 | 471 t. | 61 t. | 3.3 mio. | 283 t. | 1 | |
| 202101/01/2021 – 31/12/2021 | 429 t. | 98 t. | 2.2 mio. | 223 t. | 1 | |
| 202001/01/2020 – 31/12/2020 | 656 t. | 156 t. | 1.8 mio. | 124 t. | 3 | |
| 201901/01/2019 – 31/12/2019 | 1.8 mio. | -197 t. | 1.3 mio. | -32 t. | 3 | |
| 201801/01/2018 – 31/12/2018 | 1.5 mio. | 121 t. | 1.3 mio. | -35 t. | 1 | |
| 201701/01/2017 – 31/12/2017 | 1 mio. | 54 t. | 804 t. | -156 t. | - | |
| 201601/01/2016 – 31/12/2016 | 687 t. | -175 t. | 745 t. | -210 t. | - | |
| 201501/01/2015 – 31/12/2015 | 593 t. | -38 t. | 831 t. | -35 t. | - |
Compared to 1.546 companies in Detailhandel med tøj
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of FASHIONHERO.DK ApS is 35392297.
FASHIONHERO.DK ApS is owned by Mads Madan Juhl Køhler.
The management of FASHIONHERO.DK ApS consists of Mads Madan Juhl Køhler.
The board of FASHIONHERO.DK ApS consists of Agner Bisgaard Larsen, Anne Juhl Køhler and Hanne Erika Jensen, with Agner Bisgaard Larsen as chair.
In 2025, FASHIONHERO.DK ApS reported a gross profit of DKK 1,009,387.
FASHIONHERO.DK ApS had 5 employees in 2026 according to the Danish CVR register.
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FASHIONHERO.DK ApS has published its annual report for 2025. Gross profit came to DKK 1,009,387, and the net result was DKK 123,335.
FASHIONHERO.DK ApS has published its annual report for 2024. Gross profit came to DKK 917,772, and the net result was DKK 78,142.
As of July 29, 2024, Hanne Erika Jensen has stepped down as director of FASHIONHERO.DK ApS.
FASHIONHERO.DK ApS has published its annual report for 2023. Gross profit came to DKK 633,319, and the net result was DKK 125,553.
FASHIONHERO.DK ApS has published its annual report for 2022. Gross profit came to DKK 470,888, and the net result was DKK 60,822.
FASHIONHERO.DK ApS has published its annual report for 2021. Gross profit came to DKK 428,566, and the net result was DKK 98,198.
As of December 21, 2021, Mads Madan Juhl Køhler is registered as an owner of FASHIONHERO.DK ApS with an ownership share of 100%.
FASHIONHERO.DK ApS has published its annual report for 2020. Gross profit came to DKK 655,749, and the net result was DKK 155,967.
FASHIONHERO.DK ApS has published its annual report for 2019. Gross profit came to DKK 1,836,742, and the net result was DKK -197,011.
As of December 18, 2019, Mads Madan Juhl Køhler is registered as director of FASHIONHERO.DK ApS.
FASHIONHERO.DK ApS has published its annual report for 2018. Gross profit came to DKK 1,465,896, and the net result was DKK 121,263.
FASHIONHERO.DK ApS has published its annual report for 2017. Gross profit came to DKK 1,007,359, and the net result was DKK 54,403.
FASHIONHERO.DK ApS has published its annual report for 2016. Gross profit came to DKK 687,165, and the net result was DKK -175,258.
FASHIONHERO.DK ApS has published its annual report for 2015. Gross profit came to DKK 593,064, and the net result was DKK -38,241.
FASHIONHERO.DK ApS has published its interim report for the period July 1, 2013 – December 31, 2014.
As of June 8, 2015, 4AUDIT GODKENDT REVISIONSANPARTSSELSKAB has stepped down as auditor of FASHIONHERO.DK ApS.
As of February 10, 2015, Agner Bisgaard Larsen has joined the board of directors of FASHIONHERO.DK ApS.
As of February 10, 2015, Hanne Erika Jensen has joined the board of directors of FASHIONHERO.DK ApS.
As of February 10, 2015, Anne Juhl Køhler has joined the board of directors of FASHIONHERO.DK ApS.
As of February 10, 2015, Mads Madan Juhl Køhler has left the board of directors of FASHIONHERO.DK ApS.
As of February 10, 2015, Hanne Erika Jensen is registered as director of FASHIONHERO.DK ApS.
As of February 10, 2015, Mads Madan Juhl Køhler has stepped down as director of FASHIONHERO.DK ApS.
As of May 9, 2014, 4AUDIT GODKENDT REVISIONSANPARTSSELSKAB has been appointed auditor of FASHIONHERO.DK ApS.
As of May 9, 2014, KOA Rådgivning & Regnskab ApS has stepped down as auditor of FASHIONHERO.DK ApS.
As of July 1, 2013, KOA Rådgivning & Regnskab ApS has been appointed auditor of FASHIONHERO.DK ApS.
As of July 1, 2013, Mads Madan Juhl Køhler has joined the board of directors of FASHIONHERO.DK ApS.
As of July 1, 2013, Mads Madan Juhl Køhler is registered as director of FASHIONHERO.DK ApS.
FASHIONHERO.DK ApS was founded on July 1, 2013.
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