CVR: 35377476
DKK 1,299,381
Gross profit
Net result: DKK 125,289
DALLAS HOLDING ApS
CVR · view ownership and management
Owner registered: DALLAS HOLDING ApS
CVR · 06/05/2021
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PHOENIX ApS is a Danish company of the type Anpartsselskab based in Slagelse, founded in 2013. The company is registered under the industry Udskænkning af alkoholiske drikkevarer. The management consists of Michael Jacob Dall. The company is owned by DALLAS HOLDING ApS. The company has 16 employees (2018). In 2025, the company reported a gross profit of DKK 1,299,381 and a net result of DKK 125,289 compared with DKK 798,901 the year before. Equity in the 2025 report amounted to DKK -499,305.
Source: annual report 2025, Danish Business Authority
The financial health of PHOENIX ApS shows a mixed trajectory, with gross profit increasing from 693,024 DKK in 2021 to 1,299,381 DKK in 2025, indicating a positive trend in operational performance. However, the company has consistently reported negative equity, reaching -499,305 DKK in 2025, which raises concerns about its financial stability and ability to sustain operations. Profitability has fluctuated, with a notable peak of 798,901 DKK in 2024, but a decline to 125,289 DKK in 2025 suggests potential challenges ahead. The absence of revenue data complicates the assessment of overall market position, but the growth in gross profit indicates a potential for recovery within the alcoholic beverage industry.
AI-generated summary · Generated 15/08/2026
Selskabets formål er restaurationsvirksomhed og anden dermed i forbindelse stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.3 mio. | 125 t. | 1 mio. | -499 t. | 2 | |
| 202401/01/2024 – 31/12/2024 | 1.3 mio. | 799 t. | 932 t. | -625 t. | 3 | |
| 202301/01/2023 – 31/12/2023 | 1.1 mio. | 64 t. | 978 t. | -1.4 mio. | 3 | |
| 202201/01/2022 – 31/12/2022 | 1 mio. | 121 t. | 951 t. | -1.5 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 693 t. | -59 t. | 1 mio. | -1.6 mio. | 2 | |
| 202001/01/2020 – 31/12/2020 | 432 t. | 164 t. | 995 t. | -1.5 mio. | 2 | |
| 201901/01/2019 – 31/12/2019 | 1.2 mio. | 64 t. | 767 t. | -1.7 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 1.4 mio. | -41 t. | 710 t. | -1.8 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 1.3 mio. | -183 t. | 841 t. | -1.7 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 1.3 mio. | -919 t. | 958 t. | -1.6 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 1.6 mio. | -331 t. | 1.6 mio. | -635 t. | - | |
| 201401/01/2014 – 31/12/2014 | - | 0 | 0 | 0 | - |
Compared to 1.091 companies in Udskænkning af alkoholiske drikkevarer
Comparison is based on industry median values
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Set up monitoringPHOENIX ApS was founded on 3 June 2013.
PHOENIX ApS is registered under the industry Udskænkning af alkoholiske drikkevarer (industry code 563020).
PHOENIX ApS had 16 employees in 2018 according to the Danish CVR register.
PHOENIX ApS is owned by DALLAS HOLDING ApS.
theupperhill.dk belongs to PHOENIX ApS, CVR number 35377476.
In 2025, PHOENIX ApS reported a gross profit of DKK 1,299,381.
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PHOENIX ApS has published its annual report for 2025. Gross profit came to DKK 1,299,381, and the net result was DKK 125,289.
PHOENIX ApS has published its annual report for 2024. Gross profit came to DKK 1,339,722, and the net result was DKK 798,901.
PHOENIX ApS has published its annual report for 2023. Gross profit came to DKK 1,065,740, and the net result was DKK 64,120.
PHOENIX ApS has published its annual report for 2022. Gross profit came to DKK 1,035,536, and the net result was DKK 121,030.
PHOENIX ApS has published its annual report for 2021. Gross profit came to DKK 693,024, and the net result was DKK -59,188.
PHOENIX ApS has published its annual report for 2020. Gross profit came to DKK 432,002, and the net result was DKK 164,450.
As of May 26, 2021, Robert Nagel Hansen has left the board of directors of PHOENIX ApS.
As of May 26, 2021, Michael Jacob Dall has left the board of directors of PHOENIX ApS.
As of May 26, 2021, Steffen Jensen has left the board of directors of PHOENIX ApS.
As of May 26, 2021, Hans Watson has left the board of directors of PHOENIX ApS.
As of May 6, 2021, DALLAS HOLDING ApS is registered as an owner of PHOENIX ApS with an ownership share of 100%.
PHOENIX ApS has published its annual report for 2019. Gross profit came to DKK 1,165,662, and the net result was DKK 64,397.
PHOENIX ApS has published its annual report for 2018. Gross profit came to DKK 1,421,631, and the net result was DKK -41,156.
PHOENIX ApS has published its annual report for 2017. Gross profit came to DKK 1,346,573, and the net result was DKK -183,095.
PHOENIX ApS has published its annual report for 2016. Gross profit came to DKK 1,295,905, and the net result was DKK -918,830.
As of June 2, 2017, Michael Jacob Dall has joined the board of directors of PHOENIX ApS.
As of May 31, 2017, Robert Nagel Hansen has joined the board of directors of PHOENIX ApS.
As of May 31, 2017, Hans Watson has joined the board of directors of PHOENIX ApS.
As of May 31, 2017, Michael Jacob Dall has left the board of directors of PHOENIX ApS.
As of May 29, 2017, Simon Vedel Slente has left the board of directors of PHOENIX ApS.
As of September 19, 2016, Michael Jacob Dall has joined the board of directors of PHOENIX ApS.
As of September 19, 2016, Simon Vedel Slente has joined the board of directors of PHOENIX ApS.
As of September 19, 2016, Steffen Jensen has joined the board of directors of PHOENIX ApS.
As of September 19, 2016, Michael Jacob Dall is registered as adm. dir. of PHOENIX ApS.
As of September 19, 2016, Jacob Vedel Hejlesen has stepped down as adm. dir. of PHOENIX ApS.
As of September 18, 2016, Michael Jacob Dall has left the board of directors of PHOENIX ApS.
As of September 18, 2016, Simon Vedel Slente has left the board of directors of PHOENIX ApS.
As of September 18, 2016, Steffen Jensen has left the board of directors of PHOENIX ApS.
As of August 22, 2016, Michael Jacob Dall has joined the board of directors of PHOENIX ApS.
As of August 22, 2016, Simon Vedel Slente has joined the board of directors of PHOENIX ApS.
As of August 22, 2016, Steffen Jensen has joined the board of directors of PHOENIX ApS.
As of August 22, 2016, Jacob Vedel Hejlesen is registered as adm. dir. of PHOENIX ApS.
As of August 22, 2016, Simon Vedel Slente has stepped down as director of PHOENIX ApS.
PHOENIX ApS has published its annual report for 2015. Gross profit came to DKK 1,615,266, and the net result was DKK -330,832.
PHOENIX ApS has published its annual report for 2014. The net result was DKK 0.
PHOENIX ApS has published its interim report for the period June 3, 2013 – December 31, 2013.
As of June 3, 2013, Simon Vedel Slente is registered as director of PHOENIX ApS.
PHOENIX ApS was founded on June 3, 2013.
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