Owners, management and financials
CVR: 35239901
Secondary names: Habit aps, Effective-Retail.com aps, Effective-Retail aps
Previous names: EFFECTIVE RETAIL ApS, EFFECTIVE HABITS ApS, HABIT ApS
DKK 5,376,478
Gross profit
Net result: DKK -9,729,366
Jan Helmer Dahl Andersen (66,66-89,99%), SP II HOLDING ApS (66,66-89,99%)
2 more
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Jan Helmer Dahl Andersen
Board: Jakob Toftgaard Bak (chair) and 2 members
CVR · view management
Active
Founded 8 May 2013
CVR · view overview
2 employees
CVR · 2026
Owner registered: Jan Helmer Dahl Andersen
CVR · 01/10/2026
View the full event history
ATOBI aps is a Danish company of the type Anpartsselskab based in København K, founded in 2013. The company is registered under the industry Computerprogrammering. The company was previously named Effective Retail Aps and HABIT ApS. The management consists of Jan Helmer Dahl Andersen. The board consists of Jakob Toftgaard Bak (chair), Jan Helmer Dahl Andersen and Kristian Rude. The company's owners include Jan Helmer Dahl Andersen, SP II HOLDING ApS and KRISTIAN RUDE ApS. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 5,376,478 and a net result of DKK -9,729,366 compared with DKK -10,679,546 the year before. Equity in the 2025 report amounted to DKK -4,058,662.
Source: annual report 2025, Danish Business Authority
The financial health of ATOBI aps shows significant challenges, with consistent losses over the past five years, culminating in a profit of -9,729,366 DKK in 2025. Gross profit has fluctuated, peaking at 5,764,066 DKK in 2024 but declining to 5,376,478 DKK in 2025. The company's equity position has deteriorated sharply, moving from 14,566,730 DKK in 2023 to -4,058,662 DKK in 2025, indicating increasing financial instability. While the company operates in the computer programming sector, its inability to generate revenue and maintain profitability raises concerns about its long-term viability and market position.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive konsulent- og IT-virksomhed og anden dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 5.4 mio. | -9.7 mio. | 17.4 mio. | -4.1 mio. | 7 | |
| 202401/01/2024 – 31/12/2024 | 5.8 mio. | -10.7 mio. | 22.3 mio. | 5.7 mio. | 12 | |
| 202301/01/2023 – 31/12/2023 | 1.8 mio. | -7.1 mio. | 28.4 mio. | 14.6 mio. | 8 | |
| 202201/01/2022 – 31/12/2022 | 4.3 mio. | -2.7 mio. | 15.9 mio. | -1.1 mio. | 8 | |
| 202101/01/2021 – 31/12/2021 | 273 t. | -5.6 mio. | 15.2 mio. | 249 t. | 9 | |
| 202001/01/2020 – 31/12/2020 | 1.7 mio. | -3.3 mio. | 12.9 mio. | 2.4 mio. | 4 | |
| 201901/01/2019 – 31/12/2019 | 752 t. | -952 t. | 14 mio. | 4.4 mio. | 4 | |
| 201801/01/2018 – 31/12/2018 | -596 t. | -2.6 mio. | 1.8 mio. | -4.4 mio. | 2 | |
| 201701/01/2017 – 31/12/2017 | 75 t. | -1.3 mio. | 1.7 mio. | -1.9 mio. | 4 | |
| 201601/01/2016 – 31/12/2016 | - | - | 1.2 mio. | -551 t. | - | |
| 201501/01/2015 – 31/12/2015 | 175 t. | -420 t. | 366 t. | -211 t. | - | |
| 201401/01/2014 – 31/12/2014 | 2.5 mio. | 156 t. | 306 t. | 209 t. | - |
Compared to 4.552 companies in Computerprogrammering
Comparison is based on industry median values
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Set up monitoringThe CVR number of ATOBI aps is 35239901.
The owners of ATOBI aps include Jan Helmer Dahl Andersen, SP II HOLDING ApS and KRISTIAN RUDE ApS.
The management of ATOBI aps consists of Jan Helmer Dahl Andersen.
The board of ATOBI aps consists of Jakob Toftgaard Bak, Jan Helmer Dahl Andersen and Kristian Rude, with Jakob Toftgaard Bak as chair.
In 2025, ATOBI aps reported a gross profit of DKK 5,376,478.
ATOBI aps had 2 employees in 2026 according to the Danish CVR register.
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Contact info changed: new phone: 22706472, new email: [email protected], new website: www.atobi.io (October 15, 2026).
As of October 1, 2026, Jan Helmer Dahl Andersen is registered as an owner of ATOBI aps with an ownership share of 66%.
As of October 1, 2026, SP II HOLDING ApS is registered as an owner of ATOBI aps with an ownership share of 66%.
As of October 1, 2026, KRISTIAN RUDE ApS is registered as an owner of ATOBI aps with an ownership share of 10%.
As of October 1, 2026, AccredoNet Invest ApS is registered as an owner of ATOBI aps with an ownership share of 10%.
ATOBI aps has published its annual report for 2025. Gross profit came to DKK 5,376,478, and the net result was DKK -9,729,366.
As of September 17, 2025, Jakob Toftgaard Bak has joined the board of directors of ATOBI aps.
As of September 17, 2025, Thomas Stegeager Kvorning has left the board of directors of ATOBI aps.
As of September 17, 2025, Jesper Lilledal Holmgaard has left the board of directors of ATOBI aps.
As of September 16, 2025, Jakob Toftgaard Bak has left the board of directors of ATOBI aps.
As of August 14, 2025, BDO Statsautoriseret Revisionspartnerselskab has been appointed auditor of ATOBI aps.
As of August 14, 2025, A/S PSE 17 NR. 1056 has stepped down as auditor of ATOBI aps.
ATOBI aps has published its annual report for 2024. Gross profit came to DKK 5,764,066, and the net result was DKK -10,679,546.
As of July 3, 2025, A/S PSE 17 NR. 1056 has been appointed auditor of ATOBI aps.
ATOBI aps has published its annual report for 2023. Gross profit came to DKK 1,773,109, and the net result was DKK -7,117,417.
ATOBI aps has published its annual report for 2022. Gross profit came to DKK 4,315,999, and the net result was DKK -2,707,209.
As of June 27, 2023, Thomas Stegeager Kvorning has joined the board of directors of ATOBI aps.
As of June 27, 2023, Jesper Lilledal Holmgaard has joined the board of directors of ATOBI aps.
As of June 27, 2023, Jan Helmer Dahl Andersen has joined the board of directors of ATOBI aps.
As of June 27, 2023, Niels Miles Frandsen has left the board of directors of ATOBI aps.
As of June 26, 2023, Jan Helmer Dahl Andersen has left the board of directors of ATOBI aps.
ATOBI aps has published its annual report for 2021. Gross profit came to DKK 273,485, and the net result was DKK -5,570,019.
ATOBI aps has published its annual report for 2020. Gross profit came to DKK 1,728,340, and the net result was DKK -3,258,354.
As of March 4, 2021, Niels Miles Frandsen has joined the board of directors of ATOBI aps.
ATOBI aps has published its annual report for 2019. Gross profit came to DKK 752,458, and the net result was DKK -952,210.
ATOBI aps has published its annual report for 2018. Gross profit came to DKK -595,767, and the net result was DKK -2,602,830.
ATOBI aps has published its annual report for 2017. Gross profit came to DKK 75,018, and the net result was DKK -1,302,707.
As of January 15, 2018, Jakob Toftgaard Bak has joined the board of directors of ATOBI aps.
As of January 15, 2018, Kristian Rude has joined the board of directors of ATOBI aps.
As of January 15, 2018, Claus Nørgaard has left the board of directors of ATOBI aps.
As of January 15, 2018, Mark Kjeldgaard Holst-Mikkelsen has left the board of directors of ATOBI aps.
On January 15, 2018, the company changed its name from Effective Retail Aps to ATOBI aps.
ATOBI aps has published its annual report for 2016.
As of May 24, 2017, A/S PSE 17 NR. 1056 has stepped down as auditor of ATOBI aps.
ATOBI aps has published its annual report for 2015. Gross profit came to DKK 175,385, and the net result was DKK -420,151.
On October 8, 2015, the company changed its name from HABIT ApS to Effective Retail Aps.
ATOBI aps has published its annual report for 2014. Gross profit came to DKK 2,486,926, and the net result was DKK 156,292.
As of August 18, 2014, A/S PSE 17 NR. 1056 has been appointed auditor of ATOBI aps.
As of August 18, 2014, AP STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of ATOBI aps.
As of August 18, 2014, Claus Nørgaard has joined the board of directors of ATOBI aps.
As of August 18, 2014, Jan Helmer Dahl Andersen has joined the board of directors of ATOBI aps.
As of August 18, 2014, Mark Kjeldgaard Holst-Mikkelsen has joined the board of directors of ATOBI aps.
On March 31, 2014, the company changed its name from EFFECTIVE HABITS ApS to HABIT ApS.
ATOBI aps has published its interim report for the period May 8, 2013 to December 31, 2013.
On June 6, 2013, the company changed its name from EFFECTIVE RETAIL ApS to EFFECTIVE HABITS ApS.
As of May 8, 2013, AP STATSAUTORISEREDE REVISORER P/S has been appointed auditor of ATOBI aps.
As of May 8, 2013, Jan Helmer Dahl Andersen is registered as director of ATOBI aps.
ATOBI aps was founded on May 8, 2013.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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