Owners, management and financials
CVR: 35026975
Previous names: SALON YUSRA ApS
DKK 121,412
Gross profit
Net result: DKK 10,739
Jasra Karim Mansur Mazraa (100%)
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Jasra Karim Mansur Mazraa
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Active
Founded 18 January 2013
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2 employees
CVR · 2026
Name registered: The Choice ApS
CVR · 02/04/2025
View the full event history
The Choice ApS is a Danish company of the type Anpartsselskab based in København N, founded in 2013. The company is registered under the industry Drift af frisør- og barbersaloner. The company was previously named SALON YUSRA ApS. The management consists of Jasra Karim Mansur Mazraa. The company is owned by Jasra Karim Mansur Mazraa. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 121,412 and a net result of DKK 10,739 compared with DKK -61,728 the year before. Equity in the 2025 report amounted to DKK -939,867.
Selskabets primære formål er at drive frisørforretning.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | - | 11 t. | 2.4 mio. | -940 t. | 1 | |
| 202401/01/2024 – 31/12/2024 | - | -62 t. | 2.7 mio. | -951 t. | 3 | |
| 202301/01/2023 – 31/12/2023 | - | -222 t. | 2.7 mio. | -889 t. | 5 | |
| 202201/01/2022 – 31/12/2022 | - | -39 t. | 2.7 mio. | -667 t. | 6 | |
| 202101/01/2021 – 31/12/2021 | - | -162 t. | 2.7 mio. | -627 t. | 6 | |
| 202001/01/2020 – 31/12/2020 | - | -566 t. | 2.8 mio. | -465 t. | 10 | |
| 201901/01/2019 – 31/12/2019 | - | -2 t. | 3.1 mio. | 101 t. | 10 | |
| 201801/01/2018 – 31/12/2018 | - | -159 t. | 596 t. | 104 t. | - | |
| 201701/01/2017 – 31/12/2017 | - | 212 t. | 305 t. | 263 t. | - | |
| 201601/01/2016 – 31/12/2016 | - | -15 t. | 480 t. | 61 t. | - | |
| 201501/01/2015 – 31/12/2015 | 631 t. | 1 t. | 314 t. | 65 t. | - | |
| 201401/01/2014 – 31/12/2014 | 550 t. | 4 t. | 204 t. | 85 t. | - | |
| 201318/01/2013 – 31/12/2013 | 726 t. | 385 | 209 t. | 80 t. | - |
Compared to 860 companies in Drift af frisør- og barbersaloner
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of The Choice ApS is 35026975.
The Choice ApS is owned by Jasra Karim Mansur Mazraa.
The management of The Choice ApS consists of Jasra Karim Mansur Mazraa.
In 2025, The Choice ApS reported a gross profit of DKK 121,412.
The Choice ApS had 2 employees in 2026 according to the Danish CVR register.
The Choice ApS was founded on 18 January 2013.
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The Choice ApS has published its annual report for 2025. Gross profit came to DKK 121,412, and the net result was DKK 10,739.
The Choice ApS has published its annual report for 2024. Gross profit came to DKK 557,508, and the net result was DKK -61,728.
On April 2, 2025, the company changed its name from SALON YUSRA ApS to The Choice ApS.
The Choice ApS has published its annual report for 2023. Gross profit came to DKK 512,971, and the net result was DKK -222,037.
The Choice ApS has published its annual report for 2022. Gross profit came to DKK 651,665, and the net result was DKK -39,391.
The Choice ApS has published its annual report for 2021. Gross profit came to DKK 779,873, and the net result was DKK -162,355.
The Choice ApS has published its annual report for 2020. Gross profit came to DKK 718,148, and the net result was DKK -566,433.
The Choice ApS has published its annual report for 2019. Gross profit came to DKK 895,883, and the net result was DKK -2,294.
The Choice ApS has published its annual report for 2018. Gross profit came to DKK 709,442, and the net result was DKK -159,331.
The Choice ApS has published its annual report for 2017. Gross profit came to DKK 557,196, and the net result was DKK 212,416.
The Choice ApS has published its annual report for 2016. Gross profit came to DKK 155,078, and the net result was DKK -14,703.
The Choice ApS has published its annual report for 2015. Revenue came to DKK 630,551, and the net result was DKK 1,351.
The Choice ApS has published its annual report for 2014. Revenue came to DKK 549,514, and the net result was DKK 4,206.
The Choice ApS has published its annual report for 2013. Revenue came to DKK 725,520, and the net result was DKK 385.
As of January 18, 2013, Jasra Karim Mansur Mazraa is registered as adm. dir. of The Choice ApS.
As of January 18, 2013, Jasra Karim Mansur Mazraa is registered as an owner of The Choice ApS with an ownership share of 100%.
The Choice ApS was founded on January 18, 2013.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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