Owners, management and financials
CVR: 34895406
DKK 9,694,323
Gross profit
Net result: DKK 3,922,015
MSN HOLDING, NÆSTVED ApS (100%)
CVR · view owners
Michael Sjelle Nielsen, Morten Sjelle Nielsen
CVR · view management
Active
Founded 28 December 2012
CVR · view overview
9 employees
CVR · 2026
Director role ended: Poul Nielsen
CVR · 31/10/2024
View the full event history
POUL NIELSEN AUTOMOBILER ApS is a Danish company of the type Anpartsselskab based in Næstved, founded in 2012. The company is registered under the industry Detailhandel med motorkøretøjer. The management consists of Michael Sjelle Nielsen and Morten Sjelle Nielsen. The company is owned by MSN HOLDING, NÆSTVED ApS. The company has 9 employees (2026). In 2025, the company reported a gross profit of DKK 9,694,323 and a net result of DKK 3,922,015 compared with DKK 3,913,506 the year before. Equity in the 2025 report amounted to DKK 11,462,933.
Source: annual report 2025, Danish Business Authority
The financial health of POUL NIELSEN AUTOMOBILER ApS appears robust, with a consistent upward trajectory in gross profit and net profit over the past few years. Gross profit increased from 3,276,316 DKK in 2021 to 9,694,323 DKK in 2025, while net profit rose from 157,518 DKK to 3,922,015 DKK during the same period. Equity has also shown significant growth, climbing from 661,708 DKK in 2021 to 11,462,933 DKK in 2025, indicating a strong capital position. However, the lack of disclosed revenue figures may raise concerns about transparency and overall market positioning within the automotive retail industry. Overall, the company is on a positive financial trajectory, showcasing strong profitability and equity growth.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive bilforhandlervirksomhed, autoværksted og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 9.7 mio. | 3.9 mio. | 24.6 mio. | 11.5 mio. | 8 | |
| 202401/10/2023 – 30/09/2024 | 9.5 mio. | 3.9 mio. | 19.5 mio. | 7.5 mio. | 7 | |
| 202301/10/2022 – 30/09/2023 | 6.7 mio. | 2.2 mio. | 14.5 mio. | 3.6 mio. | 8 | |
| 202201/10/2021 – 30/09/2022 | 4.1 mio. | 752 t. | 14.9 mio. | 1.4 mio. | 9 | |
| 202101/10/2020 – 30/09/2021 | 3.3 mio. | 158 t. | 11.1 mio. | 662 t. | 9 | |
| 202001/10/2019 – 30/09/2020 | 3.3 mio. | 374 t. | 7.4 mio. | 504 t. | 8 | |
| 201901/10/2018 – 30/09/2019 | 3.1 mio. | 123 t. | 8.2 mio. | 130 t. | 7 | |
| 201801/10/2017 – 30/09/2018 | 3.5 mio. | 507 t. | 7.7 mio. | 8 t. | 7 | |
| 201701/10/2016 – 30/09/2017 | 2.4 mio. | -999 t. | 10.9 mio. | -500 t. | 9 | |
| 201601/10/2015 – 30/09/2016 | 4.2 mio. | 191 t. | 9.8 mio. | 500 t. | 9 | |
| 201501/10/2014 – 30/09/2015 | 4.2 mio. | 2 t. | 10.1 mio. | 308 t. | 9 | |
| 201401/10/2013 – 30/09/2014 | 4.1 mio. | 193 t. | 8.3 mio. | 306 t. | 8 |
Compared to 1.668 companies in Detailhandel med motorkøretøjer
Comparison is based on industry median values
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Set up monitoringThe CVR number of POUL NIELSEN AUTOMOBILER ApS is 34895406.
POUL NIELSEN AUTOMOBILER ApS is owned by MSN HOLDING, NÆSTVED ApS.
The management of POUL NIELSEN AUTOMOBILER ApS consists of Michael Sjelle Nielsen and Morten Sjelle Nielsen.
In 2025, POUL NIELSEN AUTOMOBILER ApS reported a gross profit of DKK 9,694,323.
POUL NIELSEN AUTOMOBILER ApS had 9 employees in 2026 according to the Danish CVR register.
POUL NIELSEN AUTOMOBILER ApS was founded on 28 December 2012.
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POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2025. Gross profit came to DKK 9,694,323, and the net result was DKK 3,922,015.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2024. Gross profit came to DKK 9,501,565, and the net result was DKK 3,913,506.
As of October 31, 2024, Michael Sjelle Nielsen is registered as director of POUL NIELSEN AUTOMOBILER ApS.
As of October 31, 2024, Poul Nielsen has stepped down as director of POUL NIELSEN AUTOMOBILER ApS.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2023. Gross profit came to DKK 6,717,571, and the net result was DKK 2,213,980.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2022. Gross profit came to DKK 4,062,530, and the net result was DKK 751,724.
As of February 10, 2023, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of POUL NIELSEN AUTOMOBILER ApS.
As of February 10, 2023, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of POUL NIELSEN AUTOMOBILER ApS.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2021. Gross profit came to DKK 3,276,316, and the net result was DKK 157,518.
As of October 1, 2021, MSN HOLDING, NÆSTVED ApS is registered as an owner of POUL NIELSEN AUTOMOBILER ApS with an ownership share of 100%.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2020. Gross profit came to DKK 3,326,120, and the net result was DKK 373,890.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2019. Gross profit came to DKK 3,124,990, and the net result was DKK 122,645.
As of February 18, 2020, Morten Sjelle Nielsen is registered as director of POUL NIELSEN AUTOMOBILER ApS.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2018. Gross profit came to DKK 3,452,754, and the net result was DKK 507,274.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2017. Gross profit came to DKK 2,442,872, and the net result was DKK -999,323.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2016. Gross profit came to DKK 4,228,969, and the net result was DKK 191,247.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2015. Gross profit came to DKK 4,179,604, and the net result was DKK 2,334.
POUL NIELSEN AUTOMOBILER ApS has published its annual report for 2014. Gross profit came to DKK 4,140,444, and the net result was DKK 192,654.
POUL NIELSEN AUTOMOBILER ApS has published its interim report for the period December 28, 2012 – September 30, 2013.
As of December 28, 2012, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of POUL NIELSEN AUTOMOBILER ApS.
As of December 28, 2012, Poul Nielsen is registered as director of POUL NIELSEN AUTOMOBILER ApS.
POUL NIELSEN AUTOMOBILER ApS was founded on December 28, 2012.
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